AAF-Houston AdSmart April - Multicultural Advertising and Communications

Houston AdSmart

April 2009, Issue 1

In This Issue...


Rita TrelewiczHi, I'm back! After a year-long sabbatical I am happy to take up the reigns again as your AAF-Houston AdSmart newsletter editor. The organization is as busy as ever and this month is no exception. There are lots of new members and the 10th District Conference is just a couple of weeks away.

This month's AAF-Houston Luncheon will be at the JW Marriott as part of the 10th District Convention on Friday, April 24. The speaker is Alex Lopez Negrete, a recipient of the AAF-Houston Silver Medal. This is the highest honor we can bestow upon any individual to recognize a lifetime of service spent furthering advertising industry standards, creative excellence and the advancement of community ideals.

It turns out that AAF-Houston and OiH members do quite a bit of charitable work for organizations in the in the community. Susan Saurage-Altenloh provided some graphs that summarize a recent survey of members. While this information is not surprising, it is a confirmation that our industry does indeed give back.

As always, if there is something you want to share, drop me a line at rtrel@rtmarcom.net. The members and I look forward to hearing from you.

Until next month, thanks for reading!

Rita Trelewicz
AAF-Houston AdSmart

Multicultural Advertising and Communications

Alex Lopez NegreteAlex López Negrete, President, CEO and Chief Creative Officer of Lopez Negrete Communications is a renowned expert on the Hispanic market. His insight and knowledge is in demand by national conferences across the country. AAF-Houston is fortunate to host him at our monthly luncheon during the District 10 Conference, Friday, April 24.

Since he founded his company in 1985, his passion and vision for Hispanic marketing has steered his firm to become one of the country’s most influential Hispanic marketing agency. He started his Houston-based advertising and communications agency with the conviction that the Hispanic market is a viable and powerful consumer segment. Like the millions of Hispanics he tries to reach through his work, he came to this country with the same dreams, fears, and challenges. His approach to Hispanic marketing has proven to be effective, innovative and results-producing.

His firm has represented clients in the retail, financial, food, arts, government, health care, packaged goods, real estate, energy and insurance industries. The López Negrete team has won literally hundreds of local, regional, national and international creative awards, placing it firmly as one of the hottest creative Hispanic agencies in the nation.

Some of the companies Alex and his team have worked with include Wal-Mart Stores, Microsoft Corporation, Bank of America, Visa USA, Azteca Milling/MASECA, Shell Oil Products U.S., GEICO Direct, Tyson Foods, Fiesta Supermarkets and Reliant Energy Resources.

Register Now for this event.

Come. See. Be Seen at the 10th District Convention

Register now for the 10th District Convention! Don’t miss advertising’s highly scrutinized, highly anticipated event. You’ll see the year’s best new work at the 10th District ADDY® Awards and the hottest new talent at the National Student Advertising Competition.

Come see exciting speakers like Alex Lopez Negrete, president of Lopez Negrete, Melissa Stevens, president of FKM, Tony Rogers, Wal-Mart’s director of creative services and Jim Datri, AAF national president. Continental Airlines is bringing Joe Piscopo, of SNL fame, to speak to attendees this year.

The convention will have trade exhibits, mixers and parties including the Governor's Ball for incoming Governor Debbi Ray Walder and the Rock the Casbah student/professional mixer. Fondue Monks will rock the Governors ball.

Do a little peer reconnaissance. Make new friends and hear what the movers and shakers have to say about business, job prospects and more. For more information, go online at http://www.2009nsac-aaf10.org.

Peace. Love. Tears. (Feb 10, 1955 – March 30, 2009)

Brett Elliot

Houston lost one its most clever wordsmiths Monday morning, March 30 in a tragic, untimely death. Brett Elliott was 54 years old. He is survived by his mother, Merilyn Elliott, sister Lisa Elliott, niece Sarah Wheeler, and nephew Andrew Wheeler all of Houston. He is preceeded in death by his beloved father Earl Elliott. As father Earl made his mark with his community involvement and leadership in the Houston Golf Association, Brett made an equally impressive mark in the world of Houston advertising.

Most recently he was senior copywriter at Lopez Negrete Communications. He got a kick out of telling people that although “he no habla español” he was a gringo copywriter at the second largest independently owned Hispanic marketing agency in the country.

Visitation will be held on Friday, April 3, 2009 from 6:00 – 9:00 p.m. at the George Lewis Funeral Home, 1010 Bering Drive, Houston, TX 77057, 713-789-3005. A memorial service will be held Saturday, April 4 at 2:00 p.m. at the same address.

A Brett Elliott Scholarship Fund has been set up by the American Advertising Federation-Houston. In lieu of flowers the family asks that donations be made to AEFH (Advertising Education Foundation of Houston), In Memory of Brett Elliott, P.O. Box 27592, Houston, TX 77227.

Read more about Brett Elliot's accomplishments.

Welcome New Members

Please welcome the newest members of AAF-Houston. To help break the ice if you see them at an event, we profiled a few. Any new member who wants to include a short profile in future newsletters, please contact Rita Trelewicz. Be a part of the Houston Ad Crowd and join AAF-Houston now!

Martin Baker - Texas A&M AgriLife Communications, Phil Chrzanowski - Phil Chrzanowski Design, Dean Dodson - Insurica, Jay Gillespie - Digital Canvas Creative Services, Inc, Tanya Jacobson - Newton Design & Marketing, Kristen Kleis - Kleis Design, Shannon Langrand - Arnold & Langrand, Linda Lovell - Chevron, Raequel Roberts - Metropolitan Transit Authority, Chip Schneider - Chipster Production, Marcus Selander - Deuce Creative, Paco Vargas - La Urbe Films, and Brian Webb - LOUD! Creative.

Phil Chrzanowski was lured into graphic design by his artistic family. His father was a hand engraver, his brother a designer, and two of his other siblings have art degrees. He has had his business for 23 years and learned that delegation is the key to allowing you to focus on what you do best. When time permits, he travels, enjoys reading, water skiing, museums and bowling. He recently went paragliding in Australia and New Zealand.

Tanya M. Jacobson is both right and left brained. Not only is she an award winning creative designer, but she also has the ability to plan and crunch numbers. Her husband’s aunt, Elin Jacobson, inspires her professionally and personally, as a coach and a mentor. She was one of the first women to be a VP at one of New York’s biggest Advertising agencies back in the 80’s.

Paco VargasPaco Vargas loves television and movies. His favorites are the Shawshank Redemption, Slumdog Millionaire, Seven and American Beauty. This love inspired him to start La Urbe Films where he is President & Executive Producer. Paco always has a smile on his face, no matter what and focuses on seeing the big picture without losing the goal. He enjoys keeping his Facebook profile updated in his free time.

Brian Webb won a collegiate piano competition when he was 13 years old. How he got into web design and marking is a crazy story – something to discuss over lunch. He developed XChange 3.0, a content management system. Brian admires people who chose to do what's right, even when it is the difficult choice. People like Abraham Lincoln, those who serve in the armed forces, and Biblical heroes like David, Paul and Moses.

©American Advertising Federation-Houston, 2009. All Rights Reserved.

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