AAF-Houston AdSmart April - Networking Your Way to New Business

Houston AdSmart

April 2010, Issue 13

In This Issue...

Introduction

Rita TrelewiczThis month Hank Blank will motivate and and remind us of how much better we can all be at attracting potential clients. He specializes in finding advertising, public relations and interactive resources for clients based on his knowledge and network. Everyone needs a strong network. What are you doing to grow your network?

Just a reminder, there is only one week left for Early Bird Registration. The AAF National Conference 2010 is just two months away. Save up to 20 percent on your registration and take advantage of early bird rates by April 15th.

Congress is on the verge of giving the Federal Trade Commission sweeping powers making it easier to enact industry-wide rules limiting advertising. This would give the agency increased power over advertising. Contact your Senators and tell them that you oppose this new authority to the FTC.

As always, if there is something you want to share, drop me a line at rtrel@rtmarcom.net. I look forward to hearing from you.

Until next month, thanks for reading!

Rita Trelewicz
Editor
AAF Houston AdSmart

Networking Your Way to New Business

Hank BlankAt the April luncheon we will hear from Hank Blank of Hank Blank Inc. His company provides marketing solutions and business building ideas for small to medium sized companies by tapping into the power of one of the largest networks in Orange County, his own. He believes 75% of all business comes from building a strong referral network.

Hank Blank will help you get more business in 2010 by sharing tips to improve your networking skills. Although 70-75% of all business and job opportunities come from networking and referrals most people don’t know how to effectively network. Most peoploe think they are networking when they attend events with people they know and talk to old friends. That's not networking, that's socializing. Learn about where to network and how to work an event. He will outline how to come back from networking events with relationships versus just business cards and how to develop a network of hundreds of contacts in a year.

Hank Blank has over 25 years of advertising and marketing experience forged on a broad range of packaged goods, consumer, franchised, and retail accounts throughout North America. This has provided him with strategic skills and retail responsiveness.

Register now for this event.

AAF-Houston’s Scholarship Foundation

This year we received a record number of applications from college students in Texas. Last year we received 22 applications and this year we received 54! We are also giving away a record number of student scholarships - NINE this year versus FIVE the previous year. The quality level in the applications we received is at a all time high.

We will announce the winners around April 15th. It was a close race for our $500 awards. They will be given this year to the three top schools in number of applications submitted: University of Texas, University of Houston and Texas A & M. The grant money will go towards future student conferences. Our goal is to make the AAF-Houston scholarship program one of the best in the country.

Tax Break! Houston's Creative Bailout

Comedy - Music - Live Art – Networking Add this to your calendar NOW!

After bobbing and weaving together last year, this year's creative mixer is all about getting a little relief from work and taxes. Join Houston's leading professional creative organizations after work at Fitzgerald's on Thursday, April 15, 2010 as we socialize and enjoy another tax season passing us by. Entry is free with a cash bar

Member News

To help break the ice if you see any of these members at an upcoming event, we profiled a few. If you have any news you want to share with the group or want to include a short profile in future newsletters, please contact Rita Trelewicz. Let the Houston Ad Crowd know what is going on with you!

Timberley Christie has joined Locke Bryan Productions as Assistant Production Manager/Web Content. Her most recent work was with the Houston Rodeo where she spent 6 years as Studio Coordinator.

Linda Ruff has joined Locke Bryan Productions as Producer. Linda brings with her experience overseeing her client’s creative projects from start to finish in all areas of TV and radio spots, corporate video, print projects, mulitmedia and web projects. She posseses over twenty years experience in marketing, producing media, management and customer service.

©American Advertising Federation-Houston, 2010. All Rights Reserved.

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