AAF-Houston AdSmart April - What it Takes to be the Best

Houston AdSmart
April 2008, Issue 7 

In This Issue...


Rita TrelewiczWell guys, it has been a fun ride but it is now time to get off. Debuting as the HAF Time in March 07, then rebranded to the AAF Houston AdSmart in October, fourteen issues later, this is now my last. Life priorities are pulling me in other directions and it has become a challenge to keep the newsletter going. The search now begins for the next editor. It could be you! If you are interested, please contact Michelle Reed or Jay Hagins.

Another success story is Keith Sullins. Hear what he has to say about building the second largest Papa John's franchise operation in the world at the AAF Houston monthly luncheon this Wednesday, April 16.

Always on the move, plans are already underway for the 2009 Addy's and this year's Trailblazer Gala. While not etched in stone yet, the gala team is working to secure the Museum of Natural Science for Friday, September 26th. It is sure to be a very memorable event. Ad2Houston is hosting a new event and there are at least 13 nominations for the Hall of Fame. Good Luck guys!

Thanks for reading for the past year! I hope it was as fun for you as it was for me.

Rita Trelewicz
AAF Houston AdSmart

What It Takes to be the Best

Keith SullinsPresident of Houston Pizza Venture Keith Sullins, will talk at our monthly luncheon on Wednesday, April 16. Along with his business partner, Frank Carney, Sullins supervises 50 Papa John's in Houston and co-owns 20 in Sacramento and 18 in Hawaii. He's also involved in franchises for Firehouse Subs, Egg and I, and Genghis Grill.

Sullins grew up on a pig farm in Missouri near Warrensburg. His father managed the Warrensburg TG&Y store. Even though his family could afford to send him to college, his father told Sullins he would have to pay his own way. He wanted to teach his son a lesson; if you work hard enough, you can accomplish anything on your own. Sullins took the lesson to heart and graduated from the University of Central Missouri with a degree in marketing in 1983.

He then took on diverse jobs from counting coupons to blowing up balloons for a restaurant in Wichita. All the jobs had one thing in common; they focused on his goal of having his own company one day. The positions advanced to marketing development and strategic operations. He then started building restaurants from the ground up, negotiating real estate, hiring managers and overseeing operations and construction. After working as vice president of people for more than 3,000 Waffle House restaurants, Sullins was ready to set out on his own.

He then met Carney who had recently acquired a Papa John's pizza franchise. Carney was impressed with Sullins' background and wanted his help in building a successful company. Ten years later, they're the second largest Papa John's franchise operation in the world. In the Houston area, their 50 restaurants employ 1,300 people and generate about $45 million annually.

Register now for this event.

The Think You're the Best Swinger in Town?

Come prove that you are up to par at Ad2Houston's first annual "Who's Your Caddy" Putt-Putt Golf Tournament on Thursday, May 29, 5:30pm at Zuma Fun Centers. Whether you sign up as a team or individually, come dressed in your best golf attire for what is sure to be the most fun event this Spring!

Each participant gets an 18-hole round of miniature golf, a free drink ticket and the chance of asking your competitors, "Who's Your Caddy?". And of course, there are prizes to be won in the following categories: 1st Place Team, 2nd Place Team, 3rd Place Team, Most holes in one, and Best Golf Attire Extreme Swingers.

The price is $20/individual or $70 per team of 4. Sponsors receive a free team entry and their logo will be displayed on all event collateral. Proceeds benefit Ad2Houston's professional development efforts.

Contact Crystal Land to sign up or become a sponsor.

Addy 09 Plans and Hall of Fame Nominations

Here in the afterglow of another successful ADDY's it may be hard to believe, but planning for the 2009 awards is already underway.

Jackie Dryden of Origin has graciously agreed to chair the Houston ADDYs next year and is assembling her team. The University of Houston's Bob Culpepper will serve as Gallery Chair, and VT2 Studios' Dave Henry will be Sponsorship Chair.

Contact Jackie if you are interested in helping out with 'the biggest night of the year in Houston advertising'.

Hall of Fame nominations are Fred Korge, Alec Chesser, Bob Dundas, Audrey Gilbreath, Jean Brown, Dick Johnson, Dave Keith, Alex Lopez Negrete, Lyle Metzdorf, Alice Rogers, Willard Walbridge, Earl Littman, and Weldon Weekley.

Welcome New Members

Please welcome the newest members of AAF-Houston. To help break the ice if you see them at an event, we profiled a few. Any new member who wants to include a short profile in future newsletters, please contact Becca Castillo. Be a part of the Houston Ad Crowd and join AAF-Houston now!

Katy Dunham - Art Squad and Michelle Barnes - Unleaded Communications.

©American Advertising Federation-Houston, 2008. All Rights Reserved.

Author: Rita Trelewicz
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