AAF Houston AdSmart - Behind the Curtain

Houston AdSmart
October 2007, Issue

In This Issue...


Rita trelewiczWelcome to the first issue of Houston AdSmart. If you missed last month's luncheon then our new name and look may be a bit of a surprise. In an effort to give our chapter stronger connections at the national level and more professional benefits, our leadership changed the chapter's name to the American Advertising Federation - Houston.

More than a new name, the AAF-Houston has a new beginning. This includes our newsletter. We are now getting AdSmart. Our new name is integral to our new leadership's commitment to provide new energy, new vision and new inspiration to Houston's oldest service organization. So get excited, energized and more importantly, get involved.

The AAF-Houston and Ad2 monthly networking and social mixer is Wednesday, October 24. First drink is on the house so join us and chill out at The Concert Pub on Richmond Avenue just west of Chimney Rock. Hope to see you there.

As always, if there is something you want to share, drop me a line at rtrel@rtmarcom.net. I look forward to hearing from you.

Until next month, thanks for reading!

Rita Trelewicz
Houston AdSmart

The Martin Agency: Behind the Curtain

On Wednesday, October 17, 2007, get a glimpse behind the curtain of the Martin Agency with Harry Jacobs, Chairman Emeritus at the AAF-Houston monthly luncheon.

The Martin Agency crafted the GEICO phenomenon, as well as campaigns for major brands including Coke, Mercedes-Benz, UPS, Miller Genuine Draft, NASCAR, and was named agency of record for Wal-Mart. It's the hottest shop in the country.

When Harry Jacobs started in the business, New York and Chicago were the only markets doing advertising worthy of mention. The problem was, Harry lived in North Carolina. Not content to create run-of-the-mill advertising and having no desire to move to New York, he began creating award-winning ads up and down the southeastern seaboard. And he created not only award-winning ads, he created award-winning creative leaders behind Widen & Kennedy, Wells Rich & Greene, Fallon, DDB, and Chiat/Day. The award-winning work and army of talent cultivated by Jacobs drew advertisers who normally would never have considered an agency outside of New York. The Martin Agency, which billed only $5 million when Jacobs joined in 1977, has grown to one of the top creative agencies in the country.

This event is sponsored by Saurage Research. Register Now

The 17th Annual Houston Media Classic

The Houston Media Classic will host over 150 media professionals this year. They work in television and radio, newspaper, magazines and billboard, and they come to Houston from all over Texas to entertain their clients and have a "hole" lot of fun! What makes the HMC so unique is our "hole sponsors". On every hole there is something going on - contests, giveaways, food, drink - you never know what's coming next! It is simply the best time you will ever have on a golf course!

During the first 16 years, the HMC has donated over $235,000 to the Houston Food Bank, The Dream Fund and the HMC Advertising Educational Fund. None of this would be possible without the help and support of our food and beverage sponsors: Silver Eagle, Coca-Cola, Subway, Dave & Buster and Taco Milagro.

Join the party on Thursday, November 8, 2007 at the Cypresswood Golf Club and have a great time for a great cause!

The Houston Addy Awards Gala

It's the biggest night of the year in Houston advertising: the ADDY Awards gala. Save the date for the 2008 show - Saturday, February 9th at the Hyatt downtown. Entries will be due Friday, December 14th. A fabulous team is already hard at work, including sponsors and partners: Skyline Displays of Houston, John Manlove Marketing and Communications, Clear Channel Radio and the Hyatt.

Welcome New Members

Please welcome the newest members of AAF-Houston. To help break the ice if you see them at an event, we profiled a few. Any new member who wants to include a short profile in future newsletters, please contact Becca Castillo. Be a part of the Houston Ad Crowd and join AAF-Houston now!

Linda Freede - LJF Associates, Inc., Bill Moffett - Moffett Productions, Inc., Christine McAtee - Insignia Marketing, Inc., Brandon East - Ad 2 Houston, Megan Pierce - Ad 2 Houston, Blair Wood Thrash - Spur Digital, Jason Shaver - Houston Aeros, and John Emanuel, Peter Parker, Joey Nguyen, Stefanie Stallings, Sara Stiles, Nick Lindauer, Fannet Kavalerchik, Judy Marcantel - Ad 2 Houston and Spur Digital

Petri DarbyPetri Darby is a communications professional who likes bacon…a lot. Talking about it helps him keep from eating it at every meal. His name originates from Finland and his company name, darbyDarnit, is based on his college student government campaign slogan. He is a published poet and dreams about becoming a bohemian singer-songwriter.

Jason ShaverJason Shaver handles the radio & TV broadcasts for the Houston Aeros. It allows him to interact with a wide variety of people. The fact that he's paid to watch hockey games is a nice perk. He has plenty of time to read while traveling to games. A recent favorite is Kite Runner because it teaches a life lesson: Do the right thing instead of ignoring a bad situation.

© Houston AdvertisingFederation, 2007. All Rights Reserved.

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