AAF-Houston AdSmart December - Mark Needs More Than Hair

Houston AdSmart

December 2009, Issue 9

In This Issue...

Introduction

Rita TrelewiczAs I write this, I have a huge smile on my face. Mother Nature granted one of my holiday wishes. We had a snow day in Houston! Miracles can happen when you least expect them. The snow held off until after the 4th Annual HCA Holiday Mixer. It was an enjoyable event and the first week of December is off to a fabulous start.

There is a lot going on this week. Let's keep the good karma coming and plan to attend "The Mark is Bald" holiday fundraiser this Thursday at VT2 Studios. Mark Meyer and his family need your help in his battle with lung cancer.

And don't forget, the ADDY Award Entry deadline is this Friday. Members of AAF-Houston are eligible for a discounted entry fee of $95 per entry and non-members may enter for $140 per entry. The late fee is $100 per entrant, regardless of the number of entries.

As always, if there is something you want to share, drop me a line at rtrel@rtmarcom.net. I look forward to hearing from you.

I hope all your holiday wishes come true. Until next month, thanks for reading!

Rita Trelewicz
Editor
AAF Houston AdSmart

Mark is Bald and Needs Our Help!

Mark needs more than hair - he needs money for drugs! Mark Meyer, the idiot savant of audio engineering at Soundworks, is battling lung cancer. The prognosis isn't as favorable as we'd like. So VT2 Studios is hosting a holiday party to raise money for him and his family.

Now, not only is Mark a genius at painting sound, he is also a master of not making a sound when needing help. To fight this battle, Mark is going to need more than just courage. He's going to need money and support. Not only for his medical costs but for the care of his family; his wife, Pam, Mark's youngest daughter, Caitlyn, who is a senior in high school, and his first grandbaby, Eli, who just turned two.

Please join us this Thursday, December 10 at VT2 Studios on from 5 to 10PM and help support Mark. Go to MarkIsBald.org and make a donation and RSVP for the holiday fundraiser party.

VT2 Studios is located at 2401 West Bellfort. Music by Hamilton Loomis, beer by Saint Arnold and catering by Acute Events.

RSVP and Make a Donation Now for this holiday fundraiser.

Thar They Blow: ADDY® Awards Deadline

The excitement continues to build as Houston's Media Community prepares for the 48th Annual AAF-Houston ADDY® Awards! The drop off deadline is this Friday, December 11.

Drop off entry submissions at Locke Bryan Productions (800 Bering Dr. Suite 101) from 8:30 AM - 5:30 PM. If you have any questions please contact the 2010 ADDY® Chair - Nicole Fellers at 713-977-5989, ext 215.

This year we’re doing some things differently, so please pick up your entry packets in advance of the drop off deadline. For your convenience, we’ve provided some links to help your entry process go smoothly. For instructions and guidelines please go to the Houston Addy website.

2009 American Advertising Federation Student Conference

AAF Houston proudly hosted the 2009 Student Conference Competition. The Conference is a real world, hands on experience for marketing and advertising students that not only provides outstanding educational opportunities for the students, but also allows professors the opportunity to keep up with changes in the industry and with current marketing trends with the fresh ideas that students provide.

Over 230 students and 25 professors from 14 universities from the AAF district 10 region participated this year. Their mission: To tackle the marketing objective assigned by this year’s presenting sponsor, Fiesta.

The participating students were broken up into teams of 10-12 and had only one day –which was in sync with this year’s theme “Accelerate Create”— to prepare a marketing plan, media plan, and a creative video. Judging of the work took place that night by different professionals of the Houston advertising community. They announced the winning teams the next day at an awards ceremony.

AAF-Houston continues their efforts to support the advertising and marketing community by supporting and promoting education with events like this.

Member News

To help break the ice if you see any of these members at an upcoming event, we profiled a few. If you have any news you want to share with the group or want to include a short profile in future newsletters, please contact Rita Trelewicz. Let the Houston Ad Crowd know what is going on with you!

Jessica Bennett has had a passion for art since she was a kid. She chose graphic design over painting because she wanted to be able to pay her bills. Jessica admires Stefan Sagmeister and recently saw a couple of his posters hanging in the MOMA. He really pushes buttons and has some amazing designs. She loves Houston’s art scene, especially the Art Car Parade and strange places like The Orange Show.

VT2 Studios won a Lantern Award for their Shell Oil video. They developed a series of video segments that told the story of Shell's new gasoline formulation. The team created special effects sequences, including placing the commercial spokes-persons inside an animation of the engine to demonstrate how the Shell nitrogen enriched molecules destroy the performance-robbing gunk and protect engine parts. Ninety-seven percent of the Shell network placed orders for the gasoline launch materials.

Lopez Negrete Communications received the Gold for its “El Santa Holiday Card”  at the 54th Annual Art Directors Club of Houston Awards Show. The cover shows Santa wearing a Mexican wrestling suit ready to take on those on his “naughty” list while the inside continues with the wrestling theme on the Christmas jingle “Santa Claus Is Coming to Town”. The ADCh Awards Show is not easy to win and it was even more meaningful to the Lopez Negrete team since the piece was one of the last pieces written by Brett Elliott.

©American Advertising Federation-Houston, 2009. All Rights Reserved.

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