AAF-Houston AdSmart February - Creative Thought Leader Series

Houston AdSmart

February 2011, Issue 22

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In This Issue...


Rita TrelewiczAs you may already know, Volkswagen's "The Force" ad took the top spot for the most popular Nielsen-rated Super Bowl commercial this year, but Doritos' "Pug knocks down the door" is the most-recalled ad, followed by a Budweiser ad. Three Doritos ads finished in the list of the 10 most recalled. What was your favorite?

The second annual AAF 2011 Champion a Cause Creative Challenge is on! This year the cause focuses on distracted driving. We are all guilty of it at one time or another. In 2009, distracted drivers took nearly 5,500 lives and injured 450,000 people. Your challenge is to design a SecureTray® advertising campaign that speaks to adults. First place is $1,000 and the submission deadline is April 15. For complete details visit Security Point Media.

The 49th Annual AAF-Houston ADDY® Awards is this Saturday, February 19, 2011 at the Hyatt Regency Houston. For those of you who can make it, the 62nd annual Advertising Hall of Fame is next month, March 30 at the Waldor-Astoria Hotel in New York City.

As always, if there is something you want to share, drop me a line. I look forward to hearing from you.

Until next month, thanks for reading!

Rita Trelewicz
AAF Houston AdSmart

Creative Thought Leader Series: New (Old) Rules for Marketers

Join us On Wednesday, February 16 , to hear Tom Arnold, share new (old) rules for marketers on selingl beer. Because if you can sell beer you can sell just about anything.

Arnold will draw on his 10 years in the beer wars and more than 30 years in the ad business to apply some serious implications for marketers from a spirited look at the recent efforts of Budweiser and Bud Light. "It ain't what you think," he says, and promises to give you some things to think about.

Tim Arnold is a 35-year advertising industry veteran. His first job was at D’Arcy, St. Louis, where he ran the Budweiser business for 10 years, launching the ground-breaking “This Bud’s for You” campaign. He moved to New York twenty-five years ago, and has worked at J. Walter Thompson (Burger King, Miller), Scali McCabe Sloves (Hertz) and DMB&B (worldwide Board of Directors; Dir, Global Business Development). He was president of McCann Amsteryard and a partner at The Ad Store, where he produced the notorious first Super Bowl commercial for GoDaddy.

For three years he’s told his stories in a regular column for Adweek magazine. He also plays a mean blues guitar and has played numerous clubs in New York City as part of the Night Train Blues Band. He currently runs his own consulting business - Possible20 - where current assignments include promoting two syndicated television and web based specials, writing and producing television commercials for The Reef Resort, Cayman Islands, and leading a new product launch. Arnold is active on the public speaking circuit.

Register now for this event.

49th Annual AAF- Houston ADDY® Awards

The 49th Annual AAF-Houston ADDY® Awards is Saturday, February 19, 2011 at the Hyatt Regency Houston. The gallery and reception begins at 5:30 p.m.followed by dinner and concluding with the awards show at 8:00.

The deadline for purchasing tickets was extended until noon, February 16. Contact Jay Hagins at 713-237-999. Ticket pricing is as follows: Gold Table ($1,500), Silver Table ($1,250) Table ($950), Single Ticket ($95).

The judges for the event this year are:

  • Gui Ambros, VP, Digital Solutions, Y&R Brands, Miami
  • Joanna Pena-Bickley, SVP, Group Creative Director, Wunderman, New York
  • José R. Colón, VP, Associate Creative Director, JWT - Team Detroit
  • Juan Ignacio Chirinos, ACD/Senior Copywriter, Draft FCB - Chicago
  • Peter Kang, ECD Ogilvy, Los Angeles

Texas State Legislative Alert

The House version of the state budget bill was filled this week, and includes a drastic proposed reduction to our industries’ crucial and successful incentive program. The Texas Moving Image Industry Incentive Program provides incentives for film, TV, commercials and video game production to be filmed in Texas. The current incentives may be cut from $60 million to just $10 million during this legislative session under the cloud of a $27 billion state budget deficit.

However, this incentive program has generated over $610 million dollars in new in-state spending and has accounted for over 56,000 jobs for Texans. Cutting this program won't save Texas money; it'll cost us - both in terms of business and jobs. The Comptroller's Office recently released a study that found for every $117 in incentives granted, $1,000 in Texas production spending has been generated, reporting "Texas has proven to be successful."

The Texas Motion Picture Alliance will host a Lobby Day on Wednesday, March 9 at the Texas Capitol in Austin to discuss this subject with state representatives. Please mark your calendars and join us. Let your state representative know your opposition to the proposed cut in support of the Texas Moving Image Industry Incentive Program.

Member News

To help break the ice if you see any of these members at an upcoming event, we profiled a few. If you have any news you want to share with the group or want to include a short profile in future newsletters, please contact Rita Trelewicz. Let the Houston Ad Crowd know what is going on with you!

Kathleen BarrettKathleen Barrettreceived the Direct Marketing Association's 2010 Business to Business Marketer of the Year. She loves problem solving and marketing communications allows her to use both her analytical and creative skills. She believes that you are what you eat and that your health impacts every single aspect of your life. Something she wished she realized earlier. This may be why her favorite books are, "You: The Owners Manual" and "150 of the Healthiest Foods on Earth". It takes hard work to achieve and maintain health and happiness are up to you.

Laura Branch MirelesLaura Branch Mireles grew up in good 'ol "Pasa(get-down)dena". She specializes in voiceovers and on-camera talent as well as freelances as a producer and production assistant. She was a talkative yet very organized child. The fact that she now gets paid for both "gifts" is mind-boggling. She admires Nick Vujicic. If you ever Google him, you will never whine about having a bad day again. In her free time she enjoys Jazzercise and believes that. Houston is an underrated treasure. The people are great and summer temperatures are akin to Lucifer's Locker Room.

 Camille Bryan, Linda Ruff and Nicole FelleA contingency from Locke Bryan Productions and AAF-Houston attended the 2011 AAF District 10 Winter Leadership Conference: “Austin Rocks” and were treated to some truly rockin’ speakers and presentations. Whitney Eichinger of Southwest Airlines talked about how applying the “Golden Rule” stimulates their corporate culture from both an employee and passenger standpoint. One of the timeliest presentations came from John Arrow of Mutual Mobile about the direction of the mobile domain in “Beyond Apps, Mobile Strategy in 2011,” a discussion of the present and future of the mobile technology.

©American Advertising Federation-Houston, 2010. All Rights Reserved.

Author: Rita Trelewicz
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