AAF-Houston AdSmart February - Eye on Advertising

Houston AdSmart
February 2008, Issue 5 

In This Issue...


Rita TrelewiczFor the past week there has been a lot of post Super Bowl buzz. According to Nielson Media Research, Super Bowl XLII ranked as the most popular edition of the game yet. An average of 97.5 million viewers watched the game with a record 148.3 million people catching at least part of the match.

Some argue that many watch the Super Bowl for the ads alone, forget about the game. If web chatter is accurate, Pepsi got the most online buzz for its Justin Timberlake "Pepsi Stuff" promo. While a Victoria's Secret Super Bowl spot scored the most viewers with 103.7 million. I for one liked the Budweiser Clydesdale spot. What was your favorite? Adage has all spots online for those who missed them the first time around.

Our Super Bowl of sorts was this past weekend. The 46th Houston Advertising Federation Addy Awards was another smashing success thanks to Dave Henry and his team. At the AAF-Houston Luncheon next week, Bob Liodice will give us his take on what is going on with the Association of National Advertisers.

As always, if there is something you want to share, drop me a line. I look forward to hearing from you.

Until next month, thanks for reading!

Rita Trelewicz
AAF Houston AdSmart

Eye on the Association of National Advertisers

Bob LodiceOn Wednesday, February 20, Bob Liodice president and chief executive officer of the Association of National Advertisers, will be our guest speaker. Bob was previously executive vice president, responsible for member relations and business development with a primary focus on strengthening relationships with ANA member companies and broadening the membership base.

Prior to the ANA, he was vice president of global marketing and sales for Grupo Televisa, a major worldwide broadcaster. Previous experience includes more than 15 years in marketing and financial management at Kraft General Foods, including having served as category marketing manager for the Jell-O and Bakers brands. He is a member of the boards of directors of The Advertising Council, Advertising Research Foundation, National Advertising Review Council, Partnership for a Drug-Free America, Advertising Educational Foundation and an executive committee member of the World Federation of Advertisers..

The Association of National Advertisers is the only trade organization exclusively for client-side marketers providing indispensable business insights, extensive collaboration opportunities and strong industry advocacy.

Register Now for this event.

The Addy Awards Flashback

The 46th Annual ADDY gala, hosted Saturday, February 9, was definitely a flashback to the late 60's. If you missed the event or just want to reminisce, check this out. Gotta love those bell bottoms, go-go boots and psychedelic colors! More photos will post to the website soon.

Robert J. Culpepper Jr. was the 2008 AAF-Houston Silver Medal honoree. Dick Smith, presented the award and with the help of Dwight Cook, created a brief overview of his accomplishments in his honor.

Congratulations to all the winners! Download a pdf file of all the Addy Award recipients.

AAF and OIH Membership Directory Updates

To all members, please take a minute to update your membership Directory listing on both the AAF Houston's site and OnlyinHouston.com's site. Thousands of people visit these sites daily looking for businesses just like yours. If you're not in there, they can't find you. Take advantage of this benefit of membership!

Welcome New Members

Please welcome the newest members of AAF-Houston. To help break the ice if you see them at an event, we profiled a few. Any new member who wants to include a short profile in future newsletters, please contact Becca Castillo. Be a part of the Houston Ad Crowd and join AAF-Houston now!

Jill Hunter, Kelly Swords and Travis Proctor - Ad2 Houston, James Ott - Student, Todd Smith - Regal Magazine, and Julie Muckleroy - Spectra Energy.

Michael Ratcliff loves designing and solving communications problems. As creative director, Unleaded Communications pays him to doodle making a great fit. When not working, he enjoys cycling long distances really fast. The Renaissance fascinates him, so he enjoyed Paul Walker's extraordinary account on how two geniuses butted heads and changed the western world forever in The Feud That Sparked the Renaissance: How Brunelleschi and Ghiberti Changed the Art World.

©American Advertising Federation-Houston, 2008. All Rights Reserved.

Author: Rita Trelewicz
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