AAF-Houston AdSmart February - Thriving In The Create-On-Demand World

Houston AdSmart

February 2010, Issue 11

In This Issue...


Rita TrelewiczThe Nielsen IAG results are in, and the Snickers ad featuring Betty White and Abe Vigoda was the "most-liked" of all Super Bowl spots. Doritos dominated the "most-recalled" rankings, with its ads taking the top three slots. This Super Bowl was the most viewed show ever and the New Orleans Saints have lots to celebrate.

This past weekend was busy with other types of celebrations.The AAF-Houston presented the 48th annual Addy Awards, the Winter Olympics started in Vancouver, and we enter the "Year of the Tiger" as the Chinese New Year begins. Another possible reason to celebrate are the results of a survey from the Association of National Advertisers. There was a significant drop in those predicting budget decreases from 39% last summer to 22% in the current survey.

AAF-Houston is developing a "Creative Thought Leader” series. Speakers for upcoming luncheons include: Hank Blank, Search Consultant, Dan Hill, CEO, Sensory Logic, Guy Bomberino, Former Creative Director of GSD&M, and Patrick Coyne, Editor, CA Journal.

As always, if there is something you want to share, drop me a line. I look forward to hearing from you.

Until next month, thanks for reading!

Rita Trelewicz
AAF Houston AdSmart

Create-Or-Die: Thriving In The Create-On-Demand World

Join us Wednesday, February 17 at the monthly luncheon and hear how Todd Henry Managing Director, Accidental Creative discusses how to thrive in the create-on-demand world. He will talk about practical disciplines that creative people and teams can use to stay brilliant over the long-term.

Todd is the founder of Accidental Creative, a company dedicated to helping creative teams thrive in the "create-on-demand" world. He helps those who work in a creative environment develop the practices they need to be prolific, brilliant and healthy over the long-term.

Accidental Creative’s website, AccidentalCreative.com, has quickly become the destination of choice for thousands of “create-on-demand” pros wanting to improve their long-term creative viability and productivity.

Todd is regularly featured as an expert on both personal and team creating. He is also a frequent speaker at conferences and to creative organizations wanting to learn how to thrive amidst the pressures of the create-on-demand world.

Register now for this event.

PR, Web and Media Support Needed for Public Service Campaign

The AAF-Houston Public Service committee is busy planning for the release of a new campaign for Friends of BARC, the volunteer arm for the City of Houston’s Bureau of Animal Regulation and Care. “We are currently refining creative concepts and moving forward with executions for TV, Radio, Print and Outdoor” says campaign director and AAF Board member Dwight Douthit.

The committee is seeking out partners who might help revamp the Friends of BARC web site and a public relations team to help with the campaign launch. “We are also calling on all media outlets to support the campaign with donations of space and time” adds Douthit. The campaign, being produced in both English and Spanish seeks to bring awareness to the group and their plight against the homeless pet over-population problem in the greater Houston area. Plans for a fundraiser are underway to help cover the hard costs of the campaign which is anticipated to launch in April. If you would like to help, please contact Dwight Douthit via email.

Lopez Negrete Hispanic Marketing Education Fund Scholarship

Lopez Negrete Communications, Inc. is encouraging students to apply for the company’s scholarship fund. This is the third year that the Advertising Education Foundation of Houston has awarded the Lopez Negrete Hispanic Marketing Education Fund Scholarship. Applicants must be bilingual and have a specific interest in Hispanic marketing and advertising.

“We consider the establishment of the Fund an investment in the youth and an investment in our industry,” says Alex López Negrete, president, CEO and CCO of Lopez Negrete Communications, Inc. “The availability of a rich and varied talent pool, bolstered by the winners of the scholarship, can guarantee that the business of Hispanic marketing remains fresh and innovative, while benefiting students facing rising tuition costs.”

“The Lopez Negrete’s are principal supporters of the local ad federation and of education,” said Jay Hagins, AAF-Houston President. “We’re fortunate to have such a generous community of businesses in the Houston area, businesses like Lopez Negrete.”

Download the scholarship application and apply by the March 1, 2010 deadline.

Member News

To help break the ice if you see any of these members at an upcoming event, we profiled a few. If you have any news you want to share with the group or want to include a short profile in future newsletters, please contact Rita Trelewicz. Let the Houston Ad Crowd know what is going on with you!

Mark Adams enjoys any book by William Gibson, who writes vividly twisted tales with precise, eloquent prose. His heroes include Douglas Adams for being such a mad genius in writing the “Hitchhikers’ Guide to the Galaxy” and Stanley Kubrick for his striking vision, cinematography, and love of Futura. He polled 100 people and results indicate that 60% describe him as a copywriter, designer, dork and standup comedian.

Laura Ashley is a native Houstonian. She received her undergraduate degree from UT and attended UH grad school. She loves teaching and coordinates the School of Communication's internship program and is an Instructional Professor at UH teaching advertising and public relations. In her free time she plays tennis, reads books, goes to the movies, and spends time with her husband and three children.

Kristen Sherwood likes building strong customer relationships and delivering the desired results. She enjoyed reading The Da Vinci Code because of its combination of thriller and conspiracy genres. The movie, The Blind Side, is one of her favorites due to its inspiring message of helping people. In her free time she runs along Buffalo Bayou, discovers new Houston restaurants and travels. She likes Houston’s diversity, our many professional sports teams and especially the Rodeo!

©American Advertising Federation-Houston, 2010. All Rights Reserved.

Author: Rita Trelewicz
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