AAF-Houston AdSmart January - Creative Thought Leader Series

Houston AdSmart

January 2011, Issue 21

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In This Issue...


Rita TrelewiczHappy New Year! Have you made your resolutions yet? According to Happiness-Project.com , while most people make resolutions, few follow through. Instead of overly lofty intentions, they suggest considering tangible objectives that help you reach a contented state. This might make your resolutions more achievable.

If nothing else, find out “How To Suck Less” from Luke Sullivan, Group Creative Director, GSD&M. Before the luncheon this month there is a private reception for Luke Sullivan starting at 10:30. This event is limited to 50 people and those who attend will receive a copy of the irreverent and celebrated book, “Hey Whipple, Squeeze This: Guide to Creating Great Ads”.

Don't forget. The 49th Annual AAF-Houston ADDY® Awards is Saturday, February 19, 2011 at the Hyatt Regency Houston.

As always, if there is something you want to share, drop me a line at rtrel@rtmarcom.net. I look forward to hearing from you.

Until next month, thanks for reading!

Rita Trelewicz
AAF Houston AdSmart

Creative Thought Leader Series: How To Suck Less

vacumm cleanerJoin us On Wednesday, January 19 , to hear Luke Sullivan, Group Creative Director, GSD&M share advice to people tasked with creative problem solving on ....how to suck less.

Sullivan is a nationally acclaimed copywriter with a 30-year track record. He helps manage a creative department of 70 while continuing to work directly with Norwegian Cruise Line, LL Bean and the American Legacy Foundation. Luke is a self-describe “ad-geek” and the author of the best-selling book “Hey Whipple, Squeeze This: Guide to Creating Great Ads”.

This book offers practical advice with an irreverent eye toward the history of advertising, the book was ranked by Advertising Age readers at #5 on the list of top 10 media and marketing books of all time. Luke’s experience include 10 years at Fallon and five at the Martin Agency with work for Miller Lite, United Airlines, Toyota, Black & Decker, BMW, Porsche and AT&T. He has more than twenty medals to his credit in the prestigious One Show and has severs as judge for many created award shows. He holds a decree in Psychology from St. Olaf College in Northfield, Minnesota and lives in Austin with his wife and two boys. He report that he “enjoys the indoors” and like to spend a lot of his time there.

Register now for this event.

Legendary Individual Inductees Headline 62nd Advertising Hall of Fame®

For the first time the Induction Ceremonies & Gala will be held as a dinner event, the evening of Wednesday, March 30, 2011, at New York's historic Waldorf Astoria hotel. It will also be made available as a live telecast exclusively to the American Advertising Federation’s nearly 200 local ad federations. AAF will present for the first time the President’s Award for Special Lifetime Contributions to Advertising, an honor to be given to those whose primary career was not in advertising. The inaugural recipient of the President’s Award is Bill Cosby.

Chosen by the Hall of Fame’s distinguished Council of Judges, the seven advertising legends who will be inducted into the Hall of Fame are:

  • David Abbott, Retired Chairman, Abbott Mead Vickers Group
  • Eduardo Caballero, Founder, Caballero Radio & Television
  • Jack Connors, Jr., Chairman Emeritus, Hill Holliday Connors Cosmopulos
  • Laurel Cutler, Advertising/Marketing Trailblazer
  • Earl G. Graves, Sr., Chairman, Founder & Publisher, Black Enterprise
  • Herb Kelleher, Founder & Chairman Emeritus, Southwest Airlines Co.
  • Jack Smith, Former Group President, Deputy Chief Creative Officer Worldwide, Leo Burnett Company
And for only the second time ever, a corporation will be inducted into the Hall of Fame. This year’s corporate inductee is the storied automotive company General Motors.

Austin Rocks! 2011 Winter Leadership Conference

Austin RocksAustin rocks, January 27 - January 29 during the AAF District 10 Winter Leadership Conference. Come jam with rock stars from Facebook, Southwest Airlines and Gowalla and more, such as:

  • Government Relations: Clark Rector, EVP/Government Affairs – American Advertising Federation
  • Location-Based Marketing: Josh Williams, CEO - Gowalla
  • Hispanic Marketing: Luis Patino, VP/General Manager – Univision San Antonio
  • Diversity Marketing: Scott McAfee, SVP/Creative Director & Leslie Wingo, SVP/Account Director – SandersWingo
  • Word of Mouth Marketing 101, Andy Sernovitz
  • How to Draft a Social Media Policy for the Workplace: Michael Maslanka, Partner – Ford & Harrison LLP
  • Panel – Social Media in the Workplace with Nikki Hickman, VP/Organizational Development – nFusion, Kelli Huff, Director of Human Resources – SicolaMartin, and Lindsey Ducroz, HR Manager – GSD&M Idea City
  • Mobile Marketing Case Study: “I Am Here” Campaign T3
  • Finding Your Audience on Social Media: Chris Lynn, Publisher – republicofaustin.com
  • Recruiting in the Age of Social Media: Michael Maslanka, Partner – Ford & Harrison LLP and Nikki Hickman, VP/Organizational Development – nFusion

Find registration, hotel and speaker information at www.austinrocks2011.com

Member News

To help break the ice if you see any of these members at an upcoming event, we profiled a few. If you have any news you want to share with the group or want to include a short profile in future newsletters, please contact Rita Trelewicz. Let the Houston Ad Crowd know what is going on with you!

Susan Saurage-Altenloh president of Saurage Research Inc., has been elected to serve as Secretary on the Board of Directors for Qualitative Research Consultants Association for 2010-2011. QRCA is a non-profit global network of 1,000 qualitative researchers, involved in the design and implementation of focus groups, in-depth interviews, in-context and observational research.

Christine Stevens is originally from Baltimore. However, as a military brat, she moved in and out of Houston often and proudly thinks of Houston as her hometown. She gets the biggest thrill connecting people to people, business to businesses and people to business. Christine loves books and movies. The original Willy Wonka and the Chocolate Factory and anything by Tim Burton make her list. Her favorite book is "Momo" by Michael Ende. While keeping up with books and movies is time consuming, she makes time to travel, explore new restaurants, paint, and play with her puppy.

©American Advertising Federation-Houston, 2010. All Rights Reserved.

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