AAF-Houston AdSmart January - Keep it Simple and Succeed

Houston AdSmart
January 2008, Issue 4 

In This Issue...


Rita TrelewiczHappy New Year! I hope that your batteries are recharged after some time off, and you are ready to start 2008 with some fun, energy and passion! Well, you know what they say about all work and no play, right? Have you made your resolutions for this year, or perhaps you have already broken them?

While not much happened over the holidays at AAF Houston, we are making up for it now. The hippy, trippy ADDY's are less than a month off and lots of planning is taking place to make sure it is a groovy event. Our first luncheon of the year is this week with Allen P. Adamson author of BrandSimple: How the Best Brands Keep it Simple and Succeed. And the AAF Advertising Hall of Fame election results are in.

In typical New Year style, I must ask, what are your predictions for 2008? According to The Wall Street Journal, marketers are expected to expand web spending in 2008, closing the gap between digital and traditional marketing expenditures. This is no surprise. Additionally, agencies will look to new forms of market research designed to give a deeper impression of consumer behavior than what's been afforded by focus groups and surveys.

I want to hear your predictions. Drop me a line  and next year, we can look back and see who was right! I look forward to hearing from you. Happy New Year, Good Luck on those resolutions and thanks for reading!

Rita Trelewicz
AAF Houston AdSmart

How the Best Brands Keep It Simple and Succeed

Allen AdamsonOn Wednesday, January 16, Allen P. Adamson the Managing Director of the New York office of Landor Associates and author of BrandSimple: How the Best Brands Keep it Simple and Succeed, will talk about how brands can break through in a world of communications overload at the first AAF-Houston luncheon of 2008.

Responsible for all aspects of the New York office’s operations, he has overseen branding efforts for a broad spectrum of corporate and consumer brands including Delta Air Lines, Diageo, GE, IBM, Procter & Gamble, PepsiCo, Pfizer, Altria and Verizon. Adamson is much sought after as an industry commentator and has appeared on NBC’s Today Show and CNBC Canada’s Report on Business Television and contributes articles to Brandweek.

Before joining Landor, Adamson gained branding and marketing expertise on both the agency and client sides. As Senior Vice President, Group Director at Ammirati & Puris and DMB&B, his clients included Procter & Gamble, Kraft Foods and M&M/Mars. At Lever Brothers, he was Group Product Manager, responsible for a number of major brands. His career began at Ogilvy & Mather in 1979.

Register Now for this event.

The Hippy, Trippy ADDY's

Remember Woodstock, man?  All the groovy kids comin’ together for one big love fest? It's like that man. Except, it’s not like that. Because instead of a big jammin’ rock thing, its a big jammin’ advertising thing. Yeah, man. In fact, my friends, my brothers and sisters, it’s the grooviest night of the year in the rockin’ Houston ad world.  And it is rockin’.  Entries are up like, way up, man.

The judges are on their way, and its time to make plans. Ya dig? See ya Saturday, February 9th at the 46th Annual Advertising Federation of Houston ADDY Gala in black tie or psychedelic chic. The celebration reception starts at 5:30PM and entertainment is provided by The Fab 5. Yeah man!

Contact Dave Henry for more information or to buy tickets.

AAF Announces Advertising Hall of Fame Election Results

The American Advertising Federation proudly announces the election of five industry luminaries into the distinguished Advertising Hall of Fame.

  • Andrea Alstrup, former corporate vice president, advertising, Johnson & Johnson
  • Marcel Bleustein-Blanchet (1906-1996), founder, Publicis Groupe
  • Alan Pottasch (1927-2007), former senior vice president, worldwide creative & creative consultant, Pepsi-Cola
  • Keith Reinhard, chairman emeritus, DDB Worldwide
  • Allen Rosenshine, chairman emeritus, BBDO Worldwide

The recipients will be officially inducted into the prestigious Advertising Hall of Fame at an awards luncheon Thursday, March 27, 2008, at New York's historic Waldorf-Astoria hotel. More information.

Welcome New Members

Please welcome the newest members of AAF-Houston. To help break the ice if you see them at an event, we profiled a few. Any new member who wants to include a short profile in future newsletters, please contact Becca Castillo. Be a part of the Houston Ad Crowd and join AAF-Houston now!

Rinki Chatterjee and Melissa Bryant - Ad2 Houston, Margaret Landry - Deep South Crane and Rigging, Liz Scroggins - Pierpont Communications, Peter Wood - The Hucksters, Tim Littlefield - D. Hilton Associates Inc., and Michael Ratcliff - Unleaded Communications

Margaret Landry is new to town. In the last 3 years she has lived in Louisiana, Alabama, Texas and the District of Columbia. Her move to Houston brings her closer to her sisters thus allowing for more frequent visits. She is a sucker for old romance novels and her favorite movie is My Fair Lady because it starred her childhood heroine, Audrey Hepburn.

©American Advertising Federation-Houston, 2008. All Rights Reserved.

Author: Rita Trelewicz
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