AAF-Houston AdSmart January - Revolutionary Opportunities in Branded Entertainment

Houston AdSmart

January 2010, Issue 10

In This Issue...


Rita TrelewiczHappy New Year! Last month we had snow and this past weekend we had a blast of arctic air. It was a great weekend to sit by the fire with a good book and sip hot chocolate. The year is starting off fantastic! While some people might not agree, I enjoy the cold weather. But as they say in Texas, if you don’t like the weather just wait, it will change.

This may hold true for the economy as well. There is some encouraging news in CareerBuilder’s recently released 2010 Job Forecast. Twenty percent of employers plan to increase their number of full-time, permanent employees in 2010, up from 14% in 2009. Only 9% plan to decrease headcount in 2010 which is down from 16% in 2009. The remainder of employers say they are unsure or don’t plan to make any changes to their headcount this year.

American’s love for celebrities is strong and music stimulates emotional reactions unlike any other advertising component. Marketers work hard to find the perfect celebrity partnership that transfers value from the celebrity to the product they endorse. As recent news illustrates, this can be risky. At our upcoming luncheon, Kevin McKiernan will talk about how to align and integrate yourself with a celebrity whose own brand reflects similar traits to your brand and objectives.

As always, if there is something you want to share, drop me a line. I look forward to hearing from you.

Until next month, thanks for reading!

Rita Trelewicz
AAF Houston AdSmart

Revolutionary Opportunities in Branded Entertainment

Join us Wednesday, January 20 at the monthly luncheon and hear how Kevin McKiernan uses branded entertainment for communicating marketing messages.

Kevin McKiernan is founder and CEO of Creative License, having founded it in 1999. Kevin's mission has always been to champion the best possible entertainment solutions for any host of brand marketing challenges.

Today, his company stands as one of the leading independent music and talent supervision companies in the industry, serving as both the creative and strategic architects behind some of the most recognizable partnerships between brands and entertainment.

Register now for this event.


Start out the New Year the right way by mingling with the best in the Houston Advertising Industry. Advertising is still cool and you can be too! Come to the Mad Mixer, the swankiest mixer in town on Thursday, January 28 from 5:30 to 8:30 at the Post Oak Grill – Galleria.

Free appetizers, a cash bar, discounted membership specials and prizes for the "coolest" Mad Men inspired attire!

Advertising Hall of Fame® to Induct 8 Members

The prestigious Advertising Hall of Fame welcomes eight industry pioneers into its ranks. Now in its 61st year, the Advertising Hall of Fame has grown to include 193 pioneers and legends of the industry. Beginning this year, the AAF will induct one corporation annually into the Advertising Hall of Fame.

Roone Arledge (1931-2002), ABC News, Roy Eaton, Benton & Bowles, Pat Fallon, Fallon Worldwide, Robert James, McCann Erickson Worldwide, Bill Lamar, McDonald’s USA, Gerry Laybourne, Oxygen Media, LLC, Wally Snyder, American Advertising Federation, and Proctor and Gamble.

"The Advertising Hall of Fame seeks to inspire us all by identifying the very best in our industry. Recognizing the companies as well as the people that shape our business expands that mission. P&G is a perfect choice to be our first corporate inductee. Their immensely positive impact on the art and science of advertising and our community is and has been profound and enduring" said Mike Kelly, president & CEO, The Weather Channel Companies and chairman of the Advertising Hall of Fame Committee.

This year's induction ceremony will be at the Waldorf Astoria in New York City on March 25, 2010. The American Advertising Federation maintains the Advertising Hall of Fame on behalf of the entire advertising industry.

Member News

To help break the ice if you see any of these members at an upcoming event, we profiled a few. If you have any news you want to share with the group or want to include a short profile in future newsletters, please contact Rita Trelewicz. Let the Houston Ad Crowd know what is going on with you!

Ed Cantú recently joined Lopez Negrete Communications as Director of Consumer Insights. He will lead the agency’s Account Planning and Consumer Insights team and play a key role in strategic planning. His strategic planning background will help with analyzing existing data, designing and recommending methodologies, and identifying business opportunities for clients.

Emily Camille is originally a “Jersey Girl”. She got into creative recruiting because she loves people, loves helping them and loves the creative world. She enjoyed “Steel Magnolias” because she values friends & family, good laughs and good cries! She wished she learned earlier that not everyone is going to like you and that’s OK. She is bold, energetic and spontaneous and is proud to say she puts 100% into anything she commits to.

©American Advertising Federation-Houston, 2010. All Rights Reserved.

Author: Rita Trelewicz
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