AAF-Houston AdSmart June - Creative Thought Leader Series

Houston AdSmart

June 2010, Issue 15

In This Issue...


Rita TrelewiczAlthough summer is still two weeks away, it feels like summer arrived weeks ago. That's Houston for you! A good way to chill out is by participating in "Cocktails for a Cause," on Friday, June 11. The Dream Fund organization helps those in our advertising and media communities when unexpected life-changing events occur.

The AAF National Conference 2010 kicks off next week in Orlando, Florida. During the Addy awards dinner on June 12, you can vote for your favorite pieces via text messaging. The entrant with the most votes wins the ADDY® Peoples Choice Award. If you can't make it to Orlando, then mark your calendar for the AAF District 10 summer Leadership Conference in Memphis, September 16-18.

Last month James Edmund Datri, president and CEO of AAF presented AAF Tenth District’s honor of leadership and innovation in advertising award to Southwest Airlines and its portfolio of agencies.

As always, if there is something you want to share, drop me a line. I look forward to hearing from you.

Until next month, thanks for reading!

Rita Trelewicz
AAF Houston AdSmart

Creative Thought Leader Series: Guy Bommarito

Guy BommaritoOn June 16th, Guy Bommarito will share his thoughts at the monthly AAF-Houston luncheon. He is a free-lance writer/creative director living in the San Francisco Bay Area. Previously he was a group creative director at Foote, Cone, Belding in Chicago before moving to the Bay area to run the creative department at Hoffman|Lewis.

He is well-known for his undertakings at GSD&M. As executive creative director, he led the agency to its first honors in the Andys, Cannes, Communication Arts, D&AD, the New York Art Directors Club, the One Show, and the Radio Mercury Awards. Adweek magazine named Guy to its Creative All-Star team twice.

He's taught advertising creativity and campaign courses at the University of Texas at Austin and the Chicago Portfolio School. One of a select group of professionals invited to judge CA magazine’s prestigious advertising annual twice.

Register now for this event.

Ten Outstanding College Students Receive Scholarships

Scholarship RecipientsThe American Advertising Federation – Houston (AAF Houston) and the Advertising Education Foundation of Houston (AEFH) will presented scholarships to ten college students last month.

“We are extremely pleased to be awarding ten scholarships, totaling a value of $18,500, especially in an economy which proves difficult for student financial support,” says Rich Klein, chairman of the AEFH Scholarship Committee. “Supporting students who are planning to enter the communications industry is essential so that we can ensure the best resources are available for our future workforce in Houston.”

The AEFH supports education through granting scholarships to undergraduate and post-graduate students. Scholarships will be offered in amounts ranging from $1,500 to $2,500 per award. Scholarships will be awarded to the most qualified students within the guidelines of financial need, GPA, written communications skills, and general community and volunteer activities. Students must also have demonstrated commitment to the communications industry with internship or work experience, and participation in communications-focused professional or campus organizations.

Focus Emotions for Added Charisma

Many people believe that you are either charismatic or not. However, according to communications expert and coach Dr. Nick Morgan, charisma is a learned ability. He believes that charisma is the focused expression of emotion. So if you can learn to focus your emotions, you can learn to be charismatic.

“The human brain is wired to respond to emotion,” explains Morgan. “Mirror neurons in our brains mimic the emotions of others in our own minds. So When we find a speaker charismatic, it's because the speaker has a powerful emotion connected with the material. That's what we respond to.”

So at your next meeting stay focused. Don't let your mind wander on other work issues, personal problems, your to do list, or what's for dinner. Read more on the Career Connection Blog at CIO.com.

Member News

To help break the ice if you see any of these members at an upcoming event, we profiled a few. If you have any news you want to share with the group or want to include a short profile in future newsletters, please contact Rita Trelewicz. Let the Houston Ad Crowd know what is going on with you!

BrandExtract, LLC has merged with ParkerHayden, Inc. The combined company will operate under the BrandExtract name and retain the experienced leadership and staffs of both firms. The merger combines BrandExtract’s integrated B-to-B brand-building capabilities with ParkerHayden’s creative and expertise in consumer marketing across print, broadcast and digital media.

©American Advertising Federation-Houston, 2010. All Rights Reserved.

Author: Rita Trelewicz
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