AAF-Houston AdSmart June - Goodbye Houston AdSmart, What's Next?

Houston AdSmart

June 2011, Issue 26

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In This Issue...


Rita TrelewiczAlthough it feels like summer started a couple of weeks ago in Houston, officially the first day does not start for another week. However, so you can enjoy the summer and not worry about missing a meeting, the AAF-Houston lunch series is on hold until September when the Creative Series of Speakers continues.

While our monthly luncheons may be on hold for the summer, the chapter is keeping busy. Mike Albrecht is the 2011 Trailblazer Gala Chair. The event will honor the Rodeo Houston’s Leroy Shafer, on August 18th. It promises to be the biggest Trailblazer Gala ever and your help is needed. They need auction items! Please contact Mike with any items you can rustle up for the cause.

We had a record 100 applications from top students around Texas for the AEFH scholarships and last month we gave out a record eleven scholarships worth $18,500. Later this week, mingle at Swaye Bar (3730 Washington Avenue) during Ad2 Thirstdays mixer.

One change you need to know about. This is the last issue of Houston AdSmart. What comes next is up to you! We are changing the name and want your thoughts. Read on for how you can influence what comes next.

As always, if there is something you want to share, drop me a line. I look forward to hearing from you.

Until next month, thanks for reading!

Rita Trelewicz
AAF Houston AdSmart

Goodbye Houston AdSmart, What's Next?

When the electronic newsletter first debuted in 2007, it was named HAFTime Online. In October of that year, we changed the name to Houston AdSmart in an effort to give our chapter stronger connections at the national level. You might remember, that was when we also changed the chapter's name to the American Advertising Federation - Houston.

We may have been too successful in our effort to build stronger connections to national. Many people confuse our Houston AdSmart with national correspondence so don't realize we have a local newsletter. In order to ease the confusion and regain our individuality, we are re-naming our newsletter and we need your input! The leadership team identified eight names for the newsletter.

They are: AAF-Houston BUZZ, AAF-Houston E-NEWS, AAF-Houston Hot Line, Hot Town AD News, Hot Town News from AAF-Houston, Big Mouth Monthly, Houston Ad News, Creative Matters, Ad Matters, and the Creative Skinny

In July, the newsletter will publish under the new name. What will it be? In the next week or so you will receive a survey giving you a chance to vote on your favorite. Help us decide! Everyone who votes, is entered into a drawing to win an iPod Shuffle. What are your thoughts?

Ad2 Houston's Bowl Your Ads Off! Bowl-a-thon Fundraiser

bowlerOn, Saturday, June 25, Ad2 Houston host's their first ever bowl-a-thon. Come out to Palace Bowling on 4191 Bellaire Blvd.from 5-8 pm, make some strikes, and help make it a great success! Half of the proceeds will go into the scholarship fund and the other half will support Ad2 Houston so they can continue to offer networking events and create educational programs.

Entry fee for team of five is $125 for members and $135 for non-members. Only one player on a team needs to be a AAF member to get the member registration rate.

Entry fee for singles is $25 for members and $35 for non-members. Singles will be placed together to form a team or placed on teams that are short players.

There will be an art pin auction designed by Houston's amazing creatives. If you are interested in designing a pin, or want more information, please contact Kelley Cox. Sponsorships are available for $350.

Registration starts at 5pm and ends at 5:30pm. There will be food, a cash bar, and a DJ.

More information and registration forms on the bowl-a-thon is available on the Ad2 website.

Dual Panels Claim Privacy

Two Senate committees are currently looking into online privacy issues. Both the Senate Commerce Committee and the newly formed Judiciary subcommittee on Privacy, Technology and the Law have recently held hearings on privacy matters. For the moment, all legislative proposals have come from the Commerce Committee. Legislation has been introduced by Chairman Jay Rockefeller, D- W.Va., (S. 913), and committee members Senators John Kerry, D-Mass., and John McCain, R-Ariz., (S. 799).

Having two committees working on privacy could actually dampen the prospects of legislation being passed. Privacy is a complicated issue. Adding cross-committee jurisdictional issues may add another layer of difficulty and further slow the process. Given the fact that the bills that have been introduced are highly problematic, the increased scrutiny may ultimately benefit industry and consumers by allowing lawmakers more time to find solutions that work.

The AAF is hopeful that lawmakers will conclude that an effective solution already exists in the form of the industry's self-regulatory program, www.aboutads.info, and that comprehensive legislation is unnecessary.

Member News

AEFH and AAF-H Present Scholarships

AAF-Houston and the Advertising Education Foundation of Houston (AEFH) presented scholarships to eleven deserving college students at the AAF-Houston monthly luncheon last month. Honoring students who are pursuing an undergraduate or postgraduate degree in advertising, communications, journalism, radio and TV, commercial art, marketing, public relations or related fields, AAF-Houston presented scholarships to students who may be returning to the Houston area following graduation.

scholarship recipientsThe AEFH supports education through granting scholarships to undergraduate and post-graduate students. Scholarships were given in amounts ranging from $1,500 to $2,500 per award. Scholarships will be awarded to the most qualified students within the guidelines of financial need, GPA, written communications skills, and general community and volunteer activities. Students must also have demonstrated commitment to the communications industry with internship or work experience, and participation in communications-focused professional or campus organizations.

Categories and recipients for this year’s scholarships include: AEFH Scholarship-Béne Petty, University of Houston; Bill and Sharon Young Media Education Scholarship-Kantaya Koythong, University of Texas and Brittany Hooey, Sam Houston State; Brett Elliott Education Fund, Alexandra Carreno, University of Texas; FKM Marketing Communications Scholarship-Mike Le, University of Houston; Houston Media Classic Education Fund-Kristy Nguyen, Texas Tech; Jean Brown Scholarship Fund-Kristina Casey, Texas A&M; Locke Bryan Director's Scholarship-Ngoc Nguyen, University of Houston; Lopez Negrete Hispanic Marketing Educations Scholarship-Jamie Alvizar, University of Houston; Saurage Research Academic Distinction Scholarship-Julio Salonga, University of Houston; 4-Guys Interactive Scholarship-Kristina Pontious, Texas A&M.

©American Advertising Federation-Houston, 2011. All Rights Reserved.

Author: Rita Trelewicz
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