AAF-Houston AdSmart March - Creative Thought Leader Series

Houston AdSmart

March 2011, Issue 23

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In This Issue...


Rita TrelewiczMany companies use Fridays to boost employee morale, but some think that Mondays are more effective. If it is going to be a long, hard week, starting the week off with something fun may make it less painful. Getting employees together for even an informal lunch can get them looking forward to the week. What do you think? Do "Happy Mondays" beat "Dress Down Fridays"?

There is not a luncheon this month while people enjoy Spring Break. Join us on April 20th when Ben Gaddis of T-3 in Austin joins us with a killer presentation on mobile marketing.

The student advertising agency at UH was selected to participate in the AAF National Student Advertising Competition where they will compete alongside 20 other universities for the opportunity to reach the national level competition. The team is accepting donations for travel to Oklahoma and materials. To donate or for more information, contact Cougar Concepts at cougar.concepts4361@gmail.com.

As always, if there is something you want to share, drop me a line. I look forward to hearing from you.

Until next month, thanks for reading!

Rita Trelewicz
AAF Houston AdSmart

Creative Thought Leader Series: Ben Gaddis on Mobile Marketing

AAF-Houston is taking the month of March off for Spring Break. So there is not a luncheon planned for this month. However, we will be back on April 20th when Ben Gaddis, of T-3 in Austin joins us with a killer presentation on mobile marketing. Saurage Research is a sponsor for this event and the Houston Business Journal is the exclusive Media Sponsor of the Creative Thought Leader Series of luncheon programs.

Some of the other speakers we can look forward to include: Peter Bishop, UH Professor of Future Studies, will give us insight on how to predict the future; Hal Goldman, a researcher who uses hypnosis to uncover consumer insights; Steve Lance, author of Little Blue Book of Marketing and Rose Cameron, EVP Planning at EuroRSCG with a presentation on genders.

Many of these folks have been interviewed on The Advertising Show.

MAD FLAVOR - 2011 AAF Tenth District Convention

It is time to book your travel and make your reservations for the 2011 Tenth District Convention in Oklahoma City.

From April 13-16, relish four days of an all-you-can-eat advertising buffet that serves up a District 10 Executive Committee and Business meeting, the district-level National Student Advertising Competition, a Student Career Fair, Sponsor Tradeshow, and amazing selection of prime speakers during breakfasts, luncheons and breakout sessions plus a District ADDY Awards Show and Gala and the Governor’s Ball.

Special rate accommodations have been set up at the historic Hilton-Skirvin Hotel. For more information about the convention, visit www.okcadclub.com.

2nd Annual “Champion a Cause” Creative Challenge

Most fatal distracted driving accidents are caused by adults age 30 to 39. Security Point Media is hosting a national ad campaign contest to raise awareness of the dangers of texting while driving.

The winner will receive $1,000 and have their design featured in airport security checkpoints nationwide. Runner up will receive $500 and the top two student entries will receive $500 scholarships.

The deadline is Friday, April 15, 2011 and winners will be announced at the 2011 AAF National Conference in June. For complete details visit Security Point Media.

Member News

To help break the ice if you see any of these members at an upcoming event, we profiled a few. If you have any news you want to share with the group or want to include a short profile in future newsletters, please contact Rita Trelewicz. Let the Houston ad crowd know what is going on with you!

Friends of BARC, the AAF-Houston Public Service client, was recognized as the top Houston Social Services Marketer of 2010 by the American Marketing Association’s Houston Chapter. The Marketer of the Year 2010 Best of Category winners were determined by a vote of AMA Houston members combined with votes from a distinguished panel of local marketing practitioners and educators. Over 200 companies, organizations and institutions were nominated.

©American Advertising Federation-Houston, 2010. All Rights Reserved.

Author: Rita Trelewicz
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