AAF-Houston AdSmart March - Something Special and Not Just in the Air

Houston AdSmart
March 2008, Issue 6 

In This Issue...


Rita TrelewiczHappy St. Patrick's Day! Diageo brand Guinness and Anheuser-Busch joined forces to gather 1 million signatures in a bid to declare St. Patrick's Day an official U.S. holiday. Not sure if they succeeded but everybody's Irish on St. Patrick's Day. The first day of spring is Thursday and the weather in Houston has been fantastic giving us another reason to celebrate.

The past few years have been a challenge for the airline industry. Now record oil prices are causing airlines to jack up their fares to help with fuel costs. It's no wonder that airline management is often crisis management. Hear what Rob Britton, Advisor to the Chairman of American Airlines and the leader of AirLearn, has to say about the future of the airline industry at our monthly luncheon later this week.

The Houston Media Classic recently made a $10,000 donation to the Advertising Education Foundation of Houston. This is their third contribution to keep up the supply of top-notch advertising professionals in Houston. Good news since there are 26 jobs listed at the AAF-Houston website.

As always, if there is something you want to share, drop me a line. I look forward to hearing from you.

Until next month, thanks for reading!

Rita Trelewicz
AAF Houston AdSmart

Something Special and Not Just in the Air

Dr. Rob BrittonDr. Rob Britton, Advisor to the Chairman of American Airlines and the leader of AirLearn, will talk at our monthly luncheon on Wednesday, March 19. He has been involved in the airline industry for almost four decades and completed a nearly 20-year career with American Airlines, the world's largest, in 2006. AirLearn is a consultancy focused on just one thing: helping people understand the complex and ever-changing airline industry.

At American, from September 2001 through 2006, he served as Managing Director, Brand Development and Advertising, responsible for brand stewardship, worldwide media advertising, direct marketing, sales promotion, and customer research. Before that, he held leadership positions in international planning, corporate communications, passenger sales, and operations.

Airline management is often crisis management, and Rob contributed during two of American's biggest challenges, rebuilding consumer and employee confidence in the brand after the September 11 attacks, and helping manage the media and maintain corporate reputation before and during the February 1997 pilot strike.

He has published over 60 articles in major newspapers and magazines, in travel-industry publications, and in peer-reviewed academic journals. At American, he wrote extensively, especially 1993-96, when he was Managing Director, International Affairs, and 1996-98, when he led the Corporate Communications team.

Register Now for this event.

The Houston Media Classic Donates $10,000

At the February monthly AAF-Houston meeting, the Houston Media Classic was recognized for making a $10,000 donation to the Advertising Education Foundation of Houston.

Well to known in the Houston community, HMC is in its eighteenth year of providing support for area non-profit and charitable organizations. This is the third contribution HMC has made to the Education Foundation and will lead to the initial award this year of the Houston Media Classic Scholarship to a deserving student.

AEFH is the charitable organization set up by AAF-Houston to increase the number of qualified young advertising professionals available to the Houston market. It does this by raising funds via donations for the purpose of awarding scholarships to qualifying college students pursuing careers in communications.

AAF-Houston Jobs and Membership Directory

Take advantage of this membership benefit! New jobs are posted on the AAF-Houston website on a regular basis. Check them out. While you are there be sure you list your profile on the AAF-Houston directory. Thousands of people visit daily looking for businesses just like yours. If you're not in there, they can't find you.

Welcome New Members

Please welcome the newest members of AAF-Houston. To help break the ice if you see them at an event, we profiled a few. Any new member who wants to include a short profile in future newsletters, please contact Becca Castillo. Be a part of the Houston Ad Crowd and join AAF-Houston now!

Ken Herbert - A Bear Incorporated, Bob Vance - audiobob, Randle Jackson - MPAC Media.

©American Advertising Federation-Houston, 2008. All Rights Reserved.

Author: Rita Trelewicz
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