AAF-Houston AdSmart May - Creative Thought Leader Series

Houston AdSmart

May 2011, Issue 25

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In This Issue...


Rita TrelewiczKeele University scientists found that swearing can have a painkilling effect. Volunteers were able to keep their hands submerged in icy cold water longer while swearing than when they used a harmless phrase. The researchers concluded that swearing increases pain tolerance. All I can say is when I stub my toe, uttering a few expletives makes me feel better. How about you?

For some, a nice cool drink and meeting with friends does the trick. Ad2 Houston is bringing back Thirsty Thursdays! The first one is on Thursday, May 26th starting at 5:30pm. Location will be forthcoming soon. Check out the Ad 2 Houston website or their Facebook page for location.

There are at least two reasons to celebrate this month. AAF-Houston is once again the National Division II Club of the Year as announced at the AAF-Tenth District convention, We are also celebrating the 100-year anniversary of AAF-Houston. On April 11, 1911, several business leaders signed the petition to become charter members and the first luncheon service club was born. AAF-Houston is planning several events throughout the year to mark this occasion.

As always, if there is something you want to share, drop me a line. I look forward to hearing from you.

Until next month, thanks for reading!

Rita Trelewicz
AAF Houston AdSmart

Creative Thought Leader Series: Think Like a Futurist

Pamela A. McConathyJoin us on Wednesday May 18th when Pamela A. McConathy , Principal of Foresight Communications Group explains how to gain insight by using foresight and start thinking like a futurist at the AAF-Houston monthly luncheon.

Yogi Berra once said, “The future ain’t what it used to be.” And who can argue with that observation today?

“The future is taking shape around us now,” McConathy says. “Many people believe they don’t have time to look ahead because they need to focus on making it happen this quarter or this week. Unfortunately, in today’s fast­changing marketplace that just won’t cut it. A company’s competitive edge and often, its survival, depends on its ability to adapt to change and thrive, no matter what lies ahead. While everyone can’t be a futurist, we can learn to think like one. And thinking strategically about the future can empower us to make more informed decisions today.”

Pam McConathy has more than 25 years of experience consulting, planning and implementing award-winning public relations programs, internal communications, marketing communications, and more. Her clients have included Sprint PCS, Verizon Wireless, Aramco Services Company, Shell Chemical, Chevron, Reliant Energy, Halliburton Landmark, Loomis, Emirates Airline, the Houston Technology Center, Waterborne, Rockwell Automation, and Dyadem.

The Houston Business Journal is the exclusive media sponsor of the Creative Thought Leader Series of luncheon programs.

Register for this event.

Happy Anniversary AAF-Houston!
April 11, 1911 - April 11, 2011

The American Advertising Federation Houston officially kicked off a full year of celebration on April 11, by receiving the Governor’s Proclamation in recognition of its 100th anniversary during center court ceremonies of the Rockets season finale at Toyota Center.

“Congratulations on this historic milestone. Strong advertising and marketing are essential to any business’ success, and the American Advertising Federation has been recognized as a leader for providing outstanding services to the Houston community. You continue to demonstrate the hard work and commitment that have helped your organization achieve its longevity, and I wish you continued success in the future,” states Governor Perry in the Proclamation.

On Tuesday evening, April 11, 1911, a group of Houston business leaders met at the Chamber of Commerce to sign the petition to become charter members of the Advertising Association of Houston. As such, the first luncheon service club, and one of the oldest service organizations in Houston, was born.

Houston’s advertising community has changed drastically since those early days. We have lots to celebrate. AAF-Houston remains as a living tribute to those whose courage of conviction led to its establishment and to those whose work has kept alive the spirit and commitment to foster integrity in advertising, and to use the talents and influences of Houston’s own to build upon the innovation and creativity that all began back in 1911.

100th anniversary Throughout 2011 and culminating with the 2012 ADDYS, AAF-Houston will be counting down one hundred candles – one shining memory at a time. Follow the year-long anniversary celebrations at AAF-Houston.

ADMERICA! - The AAF National Conference

Admerica logoJoin AAF in San Diego at the national conference where culture and advertising meet on June 2-3.ADMERICA! 2011 connects all aspects of the advertising industry. Influential agencies, clients, media companies, suppliers, and colleges from across the country will address how to thrive in a recovering economy and how the changing culture of business and consumers is impacting our industry.

During the conference learn new ways of communicating through social media, how diverse impact business, and discover innovative insights into creativity and business solutions.

Other highlights of the event include: the National ADDY® Awards, San Diego Ad Club Centennial Ad Bash, NSAC Competition sponsored by JCPenney, Salute to AAF Achievers, and the Ad Expo 2011.

More information and registration information is available on the AAF national website.

Member News

To help break the ice if you see any of these members at an upcoming event, we profiled a few. If you have any news you want to share with the group or want to include a short profile in future newsletters, please contact Rita Trelewicz. Let the Houston ad crowd know what is going on with you!

Sabrina Lojuk recently joined Shable & Associates, a business-to-business marketing agency as a as brand consultant/account manager. Her experience in developing brand strategy, communications planning, interactive marketing and social media enhances the agency's account management capabilities brings an extra dimension to the agency’s client services. Congratulations on your new position!

©American Advertising Federation-Houston, 2010. All Rights Reserved.

Author: Rita Trelewicz
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