AAF-Houston AdSmart November - Ignore Everybody and Other Keys to Creativity

Houston AdSmart

November 2009, Issue 8

In This Issue...


Rita TrelewiczHugh MacLeod, cartoonist, marketer and Web pundit believes you should ignore everybody because nobody else can tell you whether your idea is worthwhile. Although people can offer advice, ultimately it's your decision. The more original an idea, the less helpful the advice will be.

Don't miss the AAF-Houston luncheon with Hugh MacLeod this Wednesday, November 18. His book Ignore Everybody and 39 Other Keys to Creativity, is for people with a creative bug who struggle with making a living with their creativity. His book compiles advice he learned the hard way after many years. You also have the opportunity to meet him on Tuesday evening at the Coffee Groundz.

The 19th Annual Houston Media Classic Golf Tournament is Thursday, November 19. It is 18 holes of fun for a great cause. Invite your clients, your friends and your co-workers to play and help make a difference! And put a Mixer on your holiday list. That is the 4th Annual HCA Holiday Mixer. It is December 3, 2009 at the Courtyard on St. James. It should be another fabulous event.

As always, if there is something you want to share, drop me a line. I look forward to hearing from you.

Until next month, thanks for reading!

Rita Trelewicz
AAF Houston AdSmart

Ignore Everybody and Other Keys to Creativity

Hugh MacLeod When Hugh MacLeod was a struggling young copywriter, living in a YMCA, he started to doodle on the backs of business cards while sitting at a bar. Those cartoons eventually led to a popular blog – gapingvoid.com – and a reputation for pithy insight and humor, in both words and pictures.

MacLeod has opinions on everything from marketing to the meaning of life, but one of his main subjects is creativity. How do new ideas emerge in a cynical, risk-averse world? Where does inspiration come from? What does it take to make a living as a creative person?

Per Seth Godin, Marketing Guru, “Creativity is not a genetic trait, nor is it reserved for professionals. Everyone is creative sooner or later, but unfortunately, most people have it drilled out of them when they're kids. Hugh undrills it. He harangues and encourages and pushes and won't sit still until you, like him, are unwilling to settle. Go ahead. You deserve it. And we need your contributions. We can't wait!”

Please join us Wednesday, November 18 and learn that selling out is harder than it looks, to stop trying to stand out from the crowd; avoid crowds altogether instead and that an idea doesn’t have to be big. It just has to be yours.

Register Now for this event.

4th Annual HCA Holiday Mixer

Celebrate with Houston's largest and most successful organizations and their members, December 3, 2009 at the Courtyard on St. James.

Listen to the Harbor Lights Chorus and Ezra Charles - The King of Texas Blues.

Brought to you by: AAFH, Ad2, AIGA, AMA, Art Directors Club, AWRT, HDMA, IABC, MIT Forum, OiH, PIGC and PRSA.

Another Threat to Advertising Deductibility

Senators Al Franken, D-Minn., Sherrod Brown, D-Ohio, and Sheldon Whitehouse, D-R.I., have introduced legislation (S. 1763) to disallow the federal tax deduction for all advertising and marketing expenses for prescription drugs. The Senators have indicated they would like to have the proposal added to the health reform legislation and may offer it as an amendment when the measure is considered by the full Senate.

Contact your Senators and express your strong opposition to any effort to deny the deductibility of advertising expenses. Senators can be contacted through the Senate webpage or by calling the Senate switchboard at 202-224-3121.

Member News

To help break the ice if you see any of these members at an upcominmg event, we profiled a few. If you have any news you want to share with the group or want to include a short profile in future newsletters, please contact Rita Trelewicz. Let the Houston Ad Crowd know what is going on with you!

Katie Edgett arrived in Houston 9 months ago. She has lived in Minnesota, Georgia, Texas, California, New York, and Germany. Katie believes that it’s important to recognize the purpose for every person you encounter. You never know what you can learn and the benefit is that you can have hundreds of heroes. People describe her as laid back and always smiling. Her work ethic is strong, no matter what the project.

Jen Frazer has worked in constituent communications, newspaper consulting, and graphic design. She gets a thrill making clients happy. To her, advertising is the logical intersection between business needs and creative urges. Jen sings in her free time and is a semi-professional mezzo-soprano. She has performed with the Bach Choir and the Gilbert and Sullivan Society of Houston. After decades of trying, she recently got into decent shape

Cathy Hayek is an Aggie. Whoop! Her father always told her, "You never know unless you try." She keeps that in mind every day. This year she enrolled in an acting class to pursue her dream of becoming an actress and is having a blast! Cathy holds the national rank as the 6th Best Mascot for 2000. Yes, you read that right. She was her high school's mascot and loved it. In her free time she plans parties.

Chris McClean is a web design and Flash specialist. He despises repetitive work and as a designer he gets to work on a variety of projects. His favorite movie of 2009 is Inglorious Basterds because it’s classic Tarantino with a humorous take on the WW2 movie. He likes Houston's vibe. People are friendly and there is a lot to do although you have to dig below the surface to find things. He recently started learning swordsmanship.

Mike Morgan went to Auburn University and wished he learned how to study sooner. While he might not have been a strong student, he was persistent. Perhaps that is why he does well as a sales rep for Vulcan Information Packaging. He spends his free time outdoors as much as possible, walking his dog, fishing, hunting or spending time with his family.

Rachel VillarrealRachel Villarreal is a recent graduate of UT Arlington. She took Intro to Advertising her freshman year and it was love. During school she was thinking of the now and not the future, focused on making money to pay for college. In retrospect, she wished she realized the importance of an internship and took on more loans. Her goal is to work at an Ad agency. She recently started doing Bikram Yoga. It is tough, but worth it.

©American Advertising Federation-Houston, 2009. All Rights Reserved.

Rita Trelewicz
Author: Rita Trelewicz
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