AAF Houston AdSmart November - Strategic Synergies

Houston AdSmart
November 2007, Issue 2  

In This Issue...


Rita TrelewiczThis is a great time of year in Houston. The humidity and temperature finally drop just as the holidays crank up. Halloween starts us off and stores follow with holiday decorations even before we carve up the Thanksgiving turkey. The holidays affect lots of things. One of them is AAF-Houston. Due to Thanksgiving, our monthly luncheon moved to the 4th Wednesday this month.

Then, a day after on November 29, is the big huge holiday mixer, hosted by the Houston Communications Alliance. If you have never attended this annual event then you are truly missing out. Eighteen different organizations are involved and the atmosphere is energetic. Help mix it help and join us for a frenzy of holiday revelry at The Courtyard on St. James Place from 5-10 PM. I will be looking for you.

As always, if there is something you want to share, drop me a line. I look forward to hearing from you.

Happy Thanksgiving and thanks for reading!

Rita Trelewicz
AAF Houston AdSmart

Strategic Synergies Between Public Relations and Advertising

Phil Morabito and Sally RamsayOn Wednesday, November 28, 2007, Chief Executive Officer Phil Morabito and Senior Vice President Sally Ramsay of Pierpont Communications will present case studies that demonstrate the strategic synergies between public relations and advertising at the AAF-Houston monthly luncheon. Find out how to leverage both to maximize business growth and ROI

Phil Morabito, chief executive officer, founded Pierpont Communications in Houston in 1987. A born entrepreneur, Phil cut his teeth at a Madison Avenue PR firm before starting out on his own from scratch, without an office space or telephone line. Since 1987, Pierpont Communications has grown to be one of the largest communications firms in the Southwest, with offices in Houston, Austin and Dallas.

At Pierpont, Sally specializes in helping clients reach consumers in creative ways and communicate complex messages with clarity and purpose. Her areas of expertise include financial and professional services, healthcare, non-profit and retail. She is an award-winning communicator, garnering numerous awards for client campaigns and being named Public Relations Professional of the Year by the Houston chapter of the Public Relations Society of America in 2006.

This event is sponsored by Clearpoint Creative. Register Now

Peace, Love, ADDYs

It's a hippy, trippy ADDY thing, man. An ADDY flashback, ya dig? All the way back to the beginning of 2007. Like, wow.

So gather up your most righteous work from the year and be on the lookout for the super-psychedelic call to entry. Don't wig out; the deadline to enter is December 14th.

Then comes the real stone gas -- the ADDY gala on February 9th at the Hyatt downtown. Its a chance to get decked out, turned on and tuned in to the winners. The coolest cats in the room will be the sponsors, 'cause they make it happen. Want to join in? Contact Dave Henry.

Ad Agencies Return to HBJ's Book of Lists

This Fall, HBJ will again include advertising agencies in their annual Book of Lists. However, the traditional questionnaire and ranking methodology was scratched while new criteria was evaluated. In an effort to include agencies within a short time frame, HBJ suggested that last year's ADDY awards be used for an interim ranking.

To compile this list the Houston Business Journal reviewed the 2007 American Advertising Federation-Houston's ADDY Awards winners list. The list based on the ADDYs held in February 2007 was scored based on number and type of award received by each agency. Gold awards earned 3 points, Silver awards earned 2 points, and Citations of Excellence earned 1 point. The final tally was sorted by number of awards to place agencies in the list ranking.

It is hopeful that in subsequent years there can be a more comprehensive ranking of advertising agencies for the HBJ Book of Lists but we are pleased to help provide a solution for this upcoming issue.

Welcome New Members

Please welcome the newest members of AAF-Houston. To help break the ice if you see them at an event, we profiled a few. Any new member who wants to include a short profile in future newsletters, please contact Becca Castillo. Be a part of the Houston Ad Crowd and join AAF-Houston now!

Sandra Bustos, Alexis Finch, Christopher Self, and Lourdes Ruiz - Ad 2 Houston, Dana Donovan - Houston Family Magazine, and Jennifer Johnson Zipcast

Nick LindauerNick Lindauer fell into search engine marketing while in college. Originally from California, he lived on both coasts before recently moving to Houston from New York City. A self proclaimed "foodie", he is a hot sauce expert and writes for Chile Pepper Magazine. It's no surprise that he loves to cook. Books written by Anthony Bourdain are on his favorite list.

© Houston AdvertisingFederation, 2007. All Rights Reserved.

Author: Rita Trelewicz
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