AAF-Houston AdSmart October - Creative Thought Leader Series: Engaging the Subconscious Mind

Houston AdSmart

October 2010, Issue 19

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In This Issue...


Rita TrelewiczFall has finally come to Houston. The cooler weather is invigorating and at least gives me a great burst of energy. I actually enjoyed my weekly run at Terry Hershey Park last Saturday cutting 10 minutes off my time. Fall is also the start of a busy season of events, holidays and eating. Hopefully all of you are feeling invigorated too.

Do You Love Food? Do You Love to Tweet? Check out Bon AppeTweet hosted by HoustonPBS on Wednesday, October 27 from 7:00 - 11:30 PM. It will be an evening of food related programs, encouraging viewers to use Twitter to share comments and participate in the social media experiemtn.

The 2010 Houston Media Classic is just a couple of weeks away. Plan to join them as they celebrate their 20th anniversary at the Blackhorse Golf Club on October 28. Contact Alana Thomas for more information or fill out the application form to register now.

As always, if there is something you want to share, drop me a line. I look forward to hearing from you.

Until next month, thanks for reading!

Rita Trelewicz
AAF Houston AdSmart

Creative Thought Leader Series: Engaging the Subconscious Mind

brain on advertisingOn Wednesday, October 20, Dr. Michael Smith will discuss neuromarketing’s best practices for engaging the subconscious mind.

As much as 95% of our decisions are made by the subconscious mind. As a result, the world's most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, ad campaigns, and store environments designed to appeal directly and powerfully to our brains.

From universal brands like Coca-Cola, to individual micro brands like your neighborhood coffee shop, the brands in our lives serve a vital human purpose: they give identity, meaning and connectivity to our experience and possessions. Of all the insights that neuroscience can bring to the business world, this is perhaps the most powerful; the ability to understand how a consumer truly connects various concepts about the brand at a deep subconscious level.

Dr. Smith presents the latest brain science that is revolutionizing our understanding of audience and consumer behavior, as well as some of the best practices in Neurodesign that are emerging from the new field of Neuromarketing.

Register now for this event.

Southwest Advertising Hall of Fame

The Tenth District of the American Advertising Federation is proud to announce the Southwest Advertising Hall of Fame’s 2010 class of inductees. Each of the seven distinguished inductees has made significant contributions in the advertising industry and 3 of them are from Houston: Audrey Gilbreath, Alex Lopez Negrete, & Willard Walbridge.

Audrey Gilbreath of Houston is the founder and president of Houston’s oldest and largest African-American advertising agency. Clients have included Shell Oil, ConAgra Foods and Waste Management. Her outside achievements include Texas Woman Entrepreneur of the Year, Texas Small Businessperson of the Year of the Small Business Administration and a former director of the American Advertising Federation.

Alex Lopez Negrete of Houston is President of Lopez Negrete Communications, the second largest independently owned Hispanic agency in the United States. Clients served include Wal-Mart, Microsoft, Miller Brewing and Visa. He is the past chairman of the Association of Hispanic Advertising Agencies and was appointed by George W. Bush to the President’s Advisory Committee on the Arts.

Willard Walbridge (deceased) of Houston was first vice president and general manager of KTRK-TV in Houston. Early in his career, he became the first full-time employed television person in Detroit in 1947. He is a former chair of the National Association of Broadcasters and was director of the International Radio and Television Federation.

Warren K. “Doc” Jordan (deceased) of Oklahoma City was the founder and former CEO of Jordan Associates, one of Oklahoma’s largest advertising agencies. He is a former chairman of the Southwest Council of the American Association of Advertising Agencies, Chairman of Arts Council of Oklahoma City and a published author.

Herbert D. Kelleher of Dallas is the founder, former president and CEO, and now chairman emeritus of Southwest Airlines. While at the helm of Southwest, he built the company into the world’s largest airline in passengers carried. He has been the driving force behind the brand’s personality, operations, and advertising, and appeared in SWA advertising and promotions for twenty years. In 2001 he was named CEO of the Year by Fortune Magazine.

George Arnold of Dallas is the retired CEO of Arnold/Harwell/Sherrill/Carrithers, later Evans/AFSC, and served clients such as TomThumb and Pilgrim’s Pride. Arnold, now living in Fredericksburg, is a published author of seven books.

Tom Moroch of Dallas is founder and chairman of Moroch Partners, the largest U.S. agency for McDonald’s franchisees. He also founded Moroch Latino (now INSPIRE!), Moroch PR, and Moroch Urban. Tom is active in Ronald McDonald House Charities International.

More information about the Southwest Advertising Hall of Fame and the Tenth District of the American Advertising Federation can be found at www.aaf10.org.

Houston Media Community Comes to the Aid of the Innocent

cat on a billboardIf you travel I-45 south through downtown you can’t miss the bigger-than-life billboard just feet from the Pierce elevated freeway. The outdoor board features a sad looking, innocent cat in a police line-up with the headline “Does the punishment fit the crime?” It’s not a perplexing question when his punishment could be the death penalty and his only crime is being unwanted and unloved.

The billboard is one of two boards donated by Clear Channel Outdoor and just one of many examples of how the Houston advertising and media community has stepped up to support AAF-Houston’s public service campaign for Friends of BARC. Consisting of TV, radio, print and outdoor in Spanish and English, the campaign hopes to encourage more Houstonians to support Friends of BARC, by volunteering, donating money and adopting from BARC, the city animal shelter.

“We feel our creative is timeless and the problem of animal over-population in Houston is not going away anytime soon so it is important that we have the continued support of the media to help get our message out,” says Dwight Douthit, who heads up the initiative for AAF-Houston.

A new web site created for the group is launching next week. The new site will make it easy to volunteer, donate or get information about adopting. See more about the campaign.

Member News

To help break the ice if you see any of these members at an upcoming event, we profiled a few. If you have any news you want to share with the group or want to include a short profile in future newsletters, please contact Rita Trelewicz. Let the Houston Ad Crowd know what is going on with you!

Patricia Torres-Burd was recently appointed to the new position of Executive Director of Content at HoustonPBS. The station created the position to better coordinate content development and delivery across multiple platforms. Previously she served as the General Manager at Locke Bryan Productions, Inc., a local full service film and video company, where she oversaw their post production operations, creative development and production of client content for commercials. Congatulations Pat!

©American Advertising Federation-Houston, 2010. All Rights Reserved.

Rita Trelewicz
Author: Rita Trelewicz
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