AAF-Houston AdSmart October - Thriving in Global Neighborhoods

Houston AdSmart

October 2009, Issue 7

In This Issue...


Rita Trelewicz Our first cold front this past week was a welcome change and another is just around the corner. Come out and enjoy the weather and meet Shel Isreal the night before the luncheon at CoffeeGroundz, Tuesday, October 20th for an evening reception and book signing. Copies of Shel’s new book will be available for purchase. Mingle with the Houston social set from 5:30 – 8:00 PM. CoffeeGround is located at 2503 Bagby.

SmartBrief has a series of best-practices newsletters that are easy to read and provide quick rundowns on current news. I enjoy the SmartBrief on Leadership so was intrigued when I heard that they recently launched a SmartBrief on Social Media. This daily e-newsletter is designed for people who want to stay ahead of social-networking trends. Sign up for your free subscription.

The AAF is seeking nominations for the 61st Advertising Hall of Fame, which honors legendary individuals whose standard of excellence continues to define and raise the standards of the advertising industry. The Federation will accept nominations until November 9 with the recipients officially inducted into the Advertising Hall of Fame in March.

As always, if there is something you want to share, drop me a line at rtrel@rtmarcom.net. I look forward to hearing from you.

Until next month, thanks for reading!

Rita Trelewicz
AAF Houston AdSmart

How Businesses Can Thrive in the New Global Neighborhoods

Shel Israel Shel Israel tells the stories of people he has interviewed in all aspects of business ranging from home office to global enterprise – including Houston’s own CoffeeGroundz and how Twitter helped them reach out and draw in the consumer. He will tell you about accidental citizen journalists who happened to be present when a plane landed on the Hudson River; when an earthquake devastated Szechwan, China; and how people with causes have raised money from thousands of people, sometimes in just a few hours and how government is starting to use Twitter to be both more efficient and responsive.

Please join us Wednesday, October 21 to hear Shel shares how so many people have succeeded with Twitter, so that YOU can get ideas on how it may help you and your company as well.

Shel Israel writes, speaks and advises on social media. He is Author of Twitterville, How Businesses can Thrive in the New Global Neighborhoods, co-author, of Naked Conversations--how blogs are changing the way businesses talk with customers, and The Conversational Corporation, a Dow Jones eBook.

He has contributed content on social media to various publications including BusinessWeek and FastCompanyTV. According to Ad Age, his GlobalNeighbourhoods.net blog is among the 50 most popular business blogs. Israel is regularly interviewed by traditional and online media.

Register Now for this event.

Friends of BARC Benefits from AAF-Houston's Initiative

The AAF-Houston selected Friends of BARC as the beneficiary for our annual public service initiative. The organization, dedicated to assisting the Bureau of Animal Regulation and Care (BARC) and the homeless animals at the City of Houston Animal Shelter, will receive a fully integrated, pro-bono advertising campaign created by professionals from several advertising agencies and marketing departments in Houston.

“We are thrilled to be selected as the recipient of this generous offer” said Ria van Dright, board member for Friends of BARC. “Working with AAF-Houston will help our group evolve by increasing our exposure to the citizens of Houston. The will enable us to maximize our support of the many animals that are taken in by the City of Houston Animal Shelter”.

"We were looking for just the right organization, not only one that provides a valuable service to the local Houston community but one in need of advertising help” said Dwight Douthit, President of Douthit Design Group and director of this year’s public service initiative. “No other organization presented a greater or more urgent need and we felt the timing was right to help Friends of BARC while BARC restructures."

The campaign is slated to launch in Spring 2010. There are open positions on the committee for ad club members wanting to get involved. Please contact Dwight Douthit.

Houston Media Classic Golf Tournament

Save the date for the 19th Annual Houston Media Classic Golf Tournament. It is 18 holes of fun for a great cause! Invite your clients, your friends and your co-workers to play in what has become one of the most successful and big time fun tournaments in Texas. If you’re in Dallas, San Antonio, Austin, Beaumont, Corpus Christi - wherever - come meet us in Houston. This will be the most fun you have ever had on a golf course!

Get your favorite foursome together and join us on Thursday, November 19 and help make a difference!! Player signup information at www.houstonmediaclassic.org

Member News

To help break the ice if you see any of these members at an upcominmg event, we profiled a few. If you have any news you want to share with the group or want to include a short profile in future newsletters, please contact Rita Trelewicz. Let the Houston Ad Crowd know what is going on with you!

Leisa Holland-NelsonLeisa Holland-Nelson is Co-founder, President and COO of ContentActive, LLC where they make websites work. She was totally amazed by the CMS her partner created. Although she was terrified of the internet, he made it easy, even for her. Leisa has an amazing can do attitude. At a very young age she learned that you can do anything you want and you can survive anything, it is your choice.

Lisa TroyLisa Troy is on the marketing faculty at Texas A&M where she teaches advertising and marketing research. After working in Houston at Exxon for several years, she got her PhD in marketing. Although it’s been awhile since she lived in Houston she enjoyed its diversity and casual attitude. Although her current dog is retired, she hopes to get another dog soon so she can get back into her favorite sport – dog agility!

Nicole Fellers of Locke Bryan Productions was the named 2010 Addy Chair. She feels honored to be named to this position and thrilled to have the opportunity to work with so many talented people on this event. Mark your calendars for the “Call to Entries Mixer” on November 13th.

©American Advertising Federation-Houston, 2009. All Rights Reserved.

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