AAF-Houston AdSmart September - Creative Thought Leader Series: The Zen of Audio Branding

Houston AdSmart

September 2010, Issue 18

Corpprate Membership Sponsors

In This Issue...


Rita TrelewiczAccording to entrepreneur Randy Komisar, business leaders are like dogs. Some are retrievers, instinctively able to go after resources and round up investors; others are bloodhounds, able to sniff out value and build a viable business model; and others are huskies, able to take a functioning business and drag it to the next level. An interesting thought. What breed are you?

Recently the American Advertising Federation introduced the new AAF member web site. Members can access beneficial documents and presentations to enrich your career at membership.aaf.org. The site features a growing library of contracts and legal documents, job search tips, recorded webcasts, mosaic center surveys and documents, a club and national event calendar and club management information.

This month is the AAF District 10 Summer Leadership Conference. Make plans to visit Memphis September 16-18 and stay adjacent to the world-famous Beale Street - home of the blues. Tour Graceland and hear keynote speaker, Steve Pacheco, director of advertising at FedEx. Register at www.aafnea.org/memphis-district-10-conference.php.

As always, if there is something you want to share, drop me a line. I look forward to hearing from you.

Until next month, thanks for reading!

Rita Trelewicz
AAF Houston AdSmart

Creative Thought Leader Series: The Zen of Audio Branding

Patrick CoyneOn September 15 hear Steve Keller Creative Director of iV Music Group.

This high school valedictorian and son of a Baptist minister surprised everyone back home in West Virginia by making a name for himself in the club world with sexy dance mixes of country hits. Combining his love for urban and pop music with major label country talent, he became one of the premier producers of country dance remixes, producing over 60 remixes for many of country's top stars, including Tim McGraw, Wynnona, Tracy Byrd, Bryan White, Patty Loveless, Neil Diamond and Lynyrd Skynyrd. As a result of these award-winning productions, his talents as a producer, writer and programmer were sought after for work on singles, records, commercials and films in genres ranging from country to pop to rock.

In 2009, he moved the company beyond the States, incorporating iV2 in Frankfurt, Germany, with his partner Uli Reese. In less than a year, iV2 has established itself as one of the premier "go to" audio brand resources in Europe. iV has the dubious honor of providing the spot for the infamous, Telly winning "Trojan Pigs" commercial, The O'Reilly Factor, The Colbert Report, and VH1's Best Week Ever. They have continued their controversial streak by recently providing music for Burger King's "BK Texican" commercial that was forced off the air after a complaint from the Mexican Ambassador to Spain.

In 2005, Keller became the new owner of iV music with a vision for positioning iV as the hub for a creative community with a focus on audio branding for advertising. HE has lead the company on to winning the 2006 "Boards Idol" competition in New York, besting music companies from New York, Los Angeles and London and then on to its first National Gold ADDY for sound design work on an Audi spot for Saatchi & Saatchi, Frankfurt.

Sponsored by: Zap, Boom, Bang - Alex Lopez Negrete, Szabo Sound & Music- Scott Szabo, and Audio Bob - Bob Vance Register now for this event.

Young Advertising Innovators to Be Honored

Seven of advertising’s most talented and accomplished leaders will be inducted into the prestigious Advertising Hall of Achievement during a luncheon on Tuesday, November 16, in New York City. The Advertising Hall of Achievement is the industry’s premier award for outstanding advertising professionals age 40 and under. The American Advertising Federation established this program in 1993 as a way to recognize young individuals who are innovating the advertising profession.

“The nominations AAF receives for this award already represent the top echelon of 40–and-under professionals in the advertising industry nationwide. Each year the judging panel undertakes a painstaking process in making this selection and these individuals truly are the best of the best,” said James Edmund Datri, AAF President and CEO.

The 18th class of inductees are: Andrew Benett, Global CEO, Arnold Worldwide; Global Strategy Officer, Havas Worldwide; Bant Breen, President, Worldwide Digital Communications, Initiative; Jeff Levick, President, Global Advertising and Strategy, AOL; Rob Master, North American Media Director, Unilever; Erin Nelson, SVP & Chief Marketing Officer, Dell Inc.; Tiffany R. Warren, SVP, Chief Diversity Officer, Omnicom Group and Adam Werbach, Chief Sustainability Officer, Saatchi & Saatchi; Chairman, Saatchi & Saatchi.

Corporate Membership Plans

Corporate Sustainer $5,000 (total value $8,625)

  • Up to 25 individual members included
  • One table of 8 at 6 lunch meetings
  • Member rates for members and guests at all functions
  • Listing as Corporate Sustainer in electronic newsletter
  • All initiation and transfer fees waived
  • 5 complimentary YP/Ad 2 memberships
  • Banner ad on AAF-H web site

Corporate Underwriter $2,500 (total value $5,570)

  • Up to 10 individual members included
  • One table of 8 at 6 lunch meetings
  • Member rates for members and guests at all functions
  • Listing as Corporate Underwriter in electronic newsletter
  • All initiation and transfer fees waived
  • 3 complimentary YP/Ad 2 memberships
  • Banner ad on AAF-H web site

Corporate Member $750 (total value $1,105)

  • Up to 5 individual members included
  • Member rates for members and guests at all functions
  • All initiation and transfer fees waived
  • 2 complimentary YP/Ad 2 memberships

Member News

To help break the ice if you see any of these members at an upcoming event, we profiled a few. If you have any news you want to share with the group or want to include a short profile in future newsletters, please contact Rita Trelewicz. Let the Houston Ad Crowd know what is going on with you!

Andy Alagappan got into search & social media marketing because he enjoys helping clients secure good branding and lead generation. He wished he learned earlier to stay focused on a few core services since you can’t be a jack of all trades. He admires motivational writers Tony Robins and Rhonda Byrne and his favorite book is the secret...powerful stuff!! In his free time, he enjoys nature photography and travels to nature spots. He loves the international aspect of Houston but wished there were a few mountains.

©American Advertising Federation-Houston, 2010. All Rights Reserved.

Author: Rita Trelewicz
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