AAF-Houston AdSmart September - The 411 on Social Media

Houston AdSmart

September 2009, Issue 6

In This Issue...


Rita TrelewiczNext week our monthly luncheon will focus on social media. According to the New York Times, the social networking tool Twitter appeals more to adults than kids. Only about 1:10 of its user base is part of the 12-to-17 demographic. Go figure! Join us next week to hear the 411 on social media from Tom Martin, President and head social media guy at Zehnder Communications.

Although the first day of fall is not for a couple of weeks yet, Labor Day weekend marks the unofficial end of summer. But as we all know, things remain hot in Houston. One hot thing that has nothing to do with the weather is the resurrection of the Top 25 Advertising Agency listing in HBJ. Thanks to the efforts of John Beddow, Bill Schadewald and Nicole Ferweda, the HBJ will publish the list in an upcoming issue. If your ad agency did not receive a survey, contact Nicole Ferweda.

Another hot happening is AAF-Houston’s quest for a Houston area non-profit organization to receive an advertising campaign at little or no cost. Each year a specially formed AAF-Houston committee selects one organization to receive a fully integrated, advertising campaign for their cause. Interested groups can download an application for consideration. The deadline for submission is Friday, September 18, 2009.

As always, if there is something you want to share, drop me a line at rtrel@rtmarcom.net. I look forward to hearing from you.

Until next month, thanks for reading!

Rita Trelewicz
AAF Houston AdSmart

The 411 on Social Media

Tom Martin Are you feeling like you should know about social media but just don't have the time to learn it? Or worse, do you feel like you're so far behind you can never catch up?

If you answered yes to either of those questions, then please join us Wednesday, September 16 when Tom Martin, President of Zehnder Communications, and head social media guy, will give you the 411 on Social Media. He will address:

The most current stats and facts regarding social media usage and market size, key rules of successful social media programs and real world examples of successful social media campaigns/tactics

Tom is a frequent speaker on Social Media topics, blogs at Positive Disruption and is a regular contributor to Ad Age’s Small Agency Diary, where he discusses how technology is forcibly disrupting today’s agency world.

Register Now for this event.

Marketing Reconstruction: Paving Your Way to Success

The Greater Houston Partnership is hosting their 5th annual marketing sxcellence luncheon on Wednesday, September 23, 2009 from 11 a.m. to 1:30 p.m.

The luncheon will include a presentation on best marketing tactics from around the country, highlight award winning marketing ideas as well as share successful marketing campaigns from several local firms. Learn new techniques to reach customers and expand market share through innovative marketing. Keynote speaker Ken Jones, Director of the Entrepreneur & Venture Development Center at The UH Downtown and CEO of KenJones Partners, will focus on how to increase your surface area to the marketplace. He will discuss proven marketing practices that are often overlooked from a customer's point of view.

Please join us and register now for the event that brings local business owners and Houston's top professional marketing firms together. For more information, please contact Jill Reese 713-844-3682.

Locke Bryan Productions Salutes Summer Interns

Summer interns, Christine Marinas and Dondric Joseph, are great addition to the LBP team and were invited to extend their internship for another semester. Christine as a Data Duplication Specialist and Dondric as a Social Media Intern.

Christine is a Magna Cum Laude graduate from UH and is working towards her MBA at the Bauer College of Business with a specialty in Marketing. She volunteered at the Houston Addy’s, the 10th District Convention and the National Student Advertising Competition and has held the Secretary and President positions of the AAF Houston student chapter.

Dondric is a Senior at Texas Southern University and has just received a HABJ Merit Scholarship for Young Journalists. Dondric is ranked at the top of his class at TSU and has become the social media expert at LBP. He created their blog, their You Tube channel, and their Facebook page.

Member News

To help break the ice if you see any of these members at an upcominmg event, we profiled a few. If you have any news you want to share with the group or want to include a short profile in future newsletters, please contact Rita Trelewicz. Let the Houston Ad Crowd know what is going on with you!

JK ClayJK Clay believed he had a better mousetrap for ad-media services so founded Adtrax, Inc where he serves as the President and CEO. His heroes include Arnold Palmer who made it possible for players like Tiger Woods to become brands. He enjoys golf or watching Mad Men. He says what he means and most people know he means what he says. He believes that Houston is our country's best-kept secret for business.

Shareef Defrawi
has spent the majority of her life in Texas. After studying Biology and Anthropology at UT, she took the next logical step and embarked on a career in internet marketing. She recently formed Zizinya Web Solutions where she employs the technical and creative aspects of her brain. Houston is and will always be her hometown. It offers the perfect balance of art, culture and wide open space. About that humidity?!

Paul Van SlykePaul Van Slyke earned his law degree from SMU Law School. As an advertising and branding lawyer for Locke Lord, he loves the people involved with advertising, branding and marketing. Life would be easier if he had learned to say "Yes, Dear" to his wife much earlier. He enjoys nature photography, racquetball, and snow skiing, and studying the Normandy Invasion. He has a hearty laugh and likes Houston's entrepreneurial spirit.

©American Advertising Federation-Houston, 2009. All Rights Reserved.

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