AAF-Houston April: Creative Matters!

Creative Matters

April 2012 Issue 9

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In This Issue...

The Sweet Taste of Victory

Alex Lopez Negrete

Dear AAF-Houston members,

Winning feels good, doesn’t it? Whether it’s as personal as your finishing your first marathon race (not that I’ve ever done that, of course) or as collective as your entry winning ADDY Gold…winning just, well, rocks!

So, it feels really good for me to report to you that, yes, your AAF-Houston is winning – and in many ways!

First, AAF-Houston has just won Club Of The Year for Division II (clubs between 250 and 499 members) in the national Club Achievement competition…and we did so winning first place in the categories of Public Service, Club Communications, Government Relations and Multicultural/Diversity Initiatives. This marks the third year in a row that our organization has won Club Of The Year honors! We’ll be recognized at the National Conference this June in Austin. Hopefully, Houston will have strong representation at the National Conference – and we can share in our win together. After all, we exist for you!

I’d like to personally call out Nicole Fellers and Jay Hagins for putting together a remarkable entry that clearly communicated the energy, creativity and focus that this organization and its membership currently enjoy. I would also like to thank the individual committee chairs who provided the information – and that have their committees doing wonderful work, worthy of recognition on the biggest of stages. You make the difference in all that you do, every day, every program, every event.

Next, as most of you are aware, we had a very successful ADDY® Awards. It was the ADDY’s 50th anniversary, which also coincided with our organization’s centennial celebration – and we did it up big. We had record attendance (502!) of folks who enjoyed a wonderful show constructed by the venerable Don Brown, featuring the songwriting and performance skills of the legendary Dick Smith, a very memorable Creative Legacy Portal that walked us through 10 decades of work, not to mention that we saw some tremendous work generated by our member agencies – winning a total of 81 Gold ADDYSs and 95 Silvers. It was a wonderful evening of celebrating creativity, community and achievement. Everyone went with the MADFEST theme and dressed up, ready to be Mad Men and Women! As Scott states in his article in this issue – the list of folks to thank is deep – these events don’t just happen – they take tons of work, resources, passion and time. To all those who participated and to all those who bought tickets and entered their best work – thank you from the bottom of our hearts!

Another area where we’re seriously winning is in the caliber of speakers at our monthly Creative Thought Leader Speaker Series luncheons. I have received so many positive comments about our speakers this year – and we plan to continue dialing it up: This April we have our annual AEFH Annual Scholarship Presentation with author Kevin Knebl as keynote speaker, and in May, none other than Jane Maas, author of the current top-selling book, “Mad Women.” We know that these luncheons are the embodiment of the two central values you, as members, receive from your membership: learning and connecting. We hear you – and our intention is to keep raising the bar. Don’t miss these two upcoming luncheons – I promise you that you’ll truly enjoy them.

One last area where I believe we have won is in closing our first century as an organization in winning style. Sincere thanks go to Troy Burwell and his Centennial Committee for being the guiding light all year long, Dwight Douthit and his team for doing extraordinary creative around our 100th anniversary – and to Cliff Gillock and the Creative Legacy Portal committee for rounding up all that history, all those memories, all that wonderful work – and to Christine Stevens who bravely spearheaded our “100 in 100” membership drive! Starting in May, you will see our centennial branding logo fade away, a new masthead for “Creative Matters!” – and you will see us turn the page. We honored our legacy, we took our club to new levels of value and stability – and we’re ready for AAF-Houston 2.0. That’s right, our second century. And, you’re a part of it. From all indicators, we’re in for an amazing ride. Again.

So, yes, winning feels great. But, as winners, we must immediately come back and ask ourselves: “…so how do we keep winning…what’s next?” You can rest assured that your board and your committees are working arduously to make sure that the best is yet to come for the American Advertising Federation-Houston.

In service and gratitude,

Alex López Negrete

Alex López Negrete
AAF-Houston Chairman 2011-2012

AAF-H and AEFH Scholarship Luncheon w/Guest Speaker: Kevin Knebl

The American Advertising Federation - Houston (AAF-Houston) and the Advertising Education Foundation of Houston (AEFH) is jointly hosting their monthly luncheon and annual scholarship presentation.

This month's luncheon will feature internationally known speaker, Kevin Knebl, along with the AEFH announcement of the winners of 11 scholarships available for college sophomores, juniors and seniors pursuing undergraduate or post graduate degrees in advertising, communications, interactive marketing, journalism, radio/television, commercial art, public relations or related fields.

Kevin Knebl is an international speaker, author, trainer and advisor whose clients include small, medium and Fortune 500 companies. He is an in-demand speaker on building relationships through social networks from networking to sales. He is the co-author of “The Social Media Sales Revolution: The New Rules for Finding Customers, Building Relationships, and Closing More Sales Through Online Networking”. To learn more about our speaker, visit http://youtu.be/w7PVP4Simb0.

Come out to the Junior League of Houston on Wednesday, April 18, at 11:30 am, to support AAF-Houston and AEFH and meet Kevin Knebl

Industry and academic professionals are welcome and encouraged to attend. Book your reservations today.

An Amazing Effort = Success

Wow! For the last 90+ days, I’ve had the unique experience of actually seeing and being a part of a truly amazing group of professional volunteers completely dedicated to AAF-H, the ADDYS, and our mission of education. A lot of us have volunteered at various events and organizations at different levels, but this year’s ADDYS was a masterpiece in “hyper-speed”.

As ADDY chair this year, I must admit I was a bit nervous about undertaking the enormous task of preparing a celebration worthy of the 50th ADDY® Awards and the 100th year of our organization.

Well, we did it! I want to thank the following people for their unwavering commitment: Nicole Fellers, Anna Giles, Troy Burwell, Don Brown, Dick Smith, Cliff Gillock, Dave Henry, Cynthia Wenz, Ann Mrok-Smith, Kevin Burns, Ruth Villatoro, Sonny Villarreal, Candace Pittman, Abby Salgado, Maureen Garnett, Joe Fournet, Bill Moore, and, above all, the fabuloso creative group at Lopez Negrete Communications.

The time these incredible professionals spent on all the details from judging, cataloging, creative development, show scripts and show rehearsal, was over the top! This year’s attendance exceeded more than 20 percent since 2006. We also set a record for 3 ½ hours in show length! The TV version was edited to 2 hours and included 28 :30 spots. Thank you Channel 57 The KUBE. The Legacy Portal, our history display, is being featured at the Historical Society downtown during the months of October, November and December of this year, and will likely be preserved at the U of H main campus library.

Plans have already started for next year’s ADDYs. If you would like to be involved in a tremendous experience, call the AAF-H office and volunteer.

Wm. Scott Black, ADDY® Chairman

Alex Lopez Negrete Named President of the Year for Division II

The AAF-Houston Board of Directors is proud to announce: For the third year in a row our Chairman has been named AAF Division II Club President of the Year in the AAF National Club Achievement Competition. During the past year, Alex López Negrete, founder and CEO of López Negrete Communications, brought the same passion and vision to AAF-H that he brought to his own organization. His hard work and dedication was most evident in the success of all events throughout the year.

Alex kicked off his year of leadership with a record breaking Trailblazer Award event honoring Leroy Shafer, Chief Operating Officer of the Houston Livestock Show and Rodeo. Next up, in support of the annual Student Conference Advertising Competition, Alex secured a major sponsor in the form of Dr Pepper Snapple Group. He also hosted an exclusive screening of "Cannes Deux," a summary of the Cannes Advertising Festival Lion winners of the last year for the students, making the event one the most successful student conferences ever.

Throughout the year, Alex steered the AAF-H Programs committee to arrange for eight successful monthly luncheons. These educational meetings in the form of the Creative Thought Leader Speaker Series, showcased some of the best speakers the club has ever seen and were promoted through an exclusive Media Partnership Agreement with the Houston Business Journal; also orchestrated by Alex himself.

The event year was capped off by a tremendously successful ADDY gala and awards presentation, which incorporated the MADFEST theme in honor of the 50th anniversary of the local ADDY Awards. The event logo, collateral and theme elements were designed and implemented by his firm. The live show, collaborating with some of the best creatives in town, was one of the most well attended and timely creative executions in the recent history of the gala.

Alex is an effective and innovative leader. More importantly, he gives his continual attention and love to the board and our members.

Hats off to Alex Lopez Negrete for leading us through an incredible year.  Thanks, Alex!!!


Camille Bryan
Chair Elect

A Plus to Your AAF-H Membership

You are automatically a member of Only in Houston when you join AAF-H. What is OiH? It is the one-stop source for finding Houston creative. With thousands of visitors daily it’s a great way to make others aware of your business. More than half of the OiH website visits are from out of Houston.

Start by making a directory. Post press releases, articles and your work for all to see.

Many people say OiH has helped them find new customers and spiked visits on their own web site. It has helped my company. I’ve found great employees through the OiH job section.

Now that you are a member start using Only in Houston today.

Dwight Cook

Chairman of OiH

President of Sound Works

AAF-H Membership/Celebrate! Mixer:

100 in 100

Join. Belong. Advance.

The American Advertising Federation Houston creates the most opportunities for advertising professionals like you to stay connected. Our industry changes quickly and it is more crucial then ever for you to stay up on the trends and topics that are shaping our future. From education on the latest technologies to access to the creative genius that propels our clients forward, the AAF-H is your very best resource to all things NOW and TOMORROW.

In conjunction with AAF-H's 100th year anniversary, membership dues are $100 for the remaining fiscal year. JOIN NOW and take advantage of this very special offer!

Or join us at our Celebrate! Mixer on April 11th to commemorate our 101st birthday. Mix and mingle with our current membership. Come celebrate our newest members and welcome our prospective members. Register Here

Celebrate! Mixer: Wednesday, April 11th, 6pm-8pm
Location: The Brownstone's 88 Keys Piano Bar, 2736 Virginia, Houston, TX 77098

©American Advertising Federation-Houston, 2012. All Rights reserved.

Jonah Sanders
(713) 471-7519
Author: Jonah Sanders
Phone: (713) 471-7519
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