AAF-Houston August - Creative Matters!

Creative Matters AAF-Houston

August 2011 Issue 2

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In This Issue...

Chairman's Message

Alex Lopez NegreteI’d like to start this month’s communication by thanking you, our membership, for the terrific feedback we received about our monthly newsletter name and design. Clearly, “Creative Matters!” appears to have scored a direct bullseye hit and struck a deep chord, as it also speaks to the purpose of our organization. What a nice start to my first month as chairman – thank you!

I am also delighted to report that our 11th Annual Trailblazer Gala at the Houston Museum of Natural Science on Thursday, August 18 was a resounding success, in every possible way:

• Our very deserving honoree, Leroy Shafer, Chief Operating Officer of the Houston Livestock Show & Rodeo, was truly touched by the proceedings and even stated that it was one of the best evenings of his life. When I think of the kinds of events Mr. Shafer has staged and the ranks of legendary performers he has met, I think this is one of the best compliments we could have received.

• The gala evening sparkled with memorable moments, including a creative and emotional speech by Steve Patterson – alongside whom Mr. Shafer worked in the creation of Reliant Stadium – an extraordinary IMAX video created by Locke Bryan Productions, Mr. Shafer’s moving acceptance speech, and even a video shout-out by Jimmy Fallon himself! The silent auction was full of unique and amazing items, including notably the marvelous boot sculptures created and donated by some of Houston’s top creative talent.

• It became crystal clear that the Trailblazer Award and Gala has become a cornerstone event for our organization and THE vehicle by which the advertising community in Houston celebrates the marketer (aka, client) side of the business.

There are too many people to thank them all individually, but I must single out our Gala Chairman, Mike Albrecht of Love Advertising, for putting together and energizing a terrific team, which included Joe Pogge; Troy Burwell and the team at Four Guys Interactive for creative services; Jackie Dryden; Camille Bryan; Locke Bryan and his team for performing video magic (again); Allen Brivic; Flor Alas; RoShelle Salinas; Jordan Gibbenus and the good folks at Pierpont Communications; and of course Mike’s wife, Nancy, who was auction chair. So many people, so much to do, so little time – and a successful gala nonetheless! I’d also like to send a special thank you to Brenda Love of Love Advertising, who not only loaned Mike to us – plus several other members of her team – but who also got personally involved in helping to raise funds and snag sponsors.

But now it’s time to look forward. We have an exciting program for our next Creative Thought Leader Speaker Series on Wednesday, September 21, where Scott McAfee will present “Ruthless Creativity,” telling us how we can achieve great results in today’s diverse and challenging environment by embracing fearless creative and change. Don’t miss it.

Our next big event following that is our legendary Student Conference, set for November 4-5 – let’s not forget that students and education are what we are all about. So stay tuned and plan to be a part of it. Our Student Conference Chair, Tammy Guest, is cooking up some very special activities, including a Cannes Advertising Festival Screening and many more activities that will continue to position the AAF-Houston’s Student Conference as the premier student/educational event of our region.

Whew. With one month down and eleven to go, I remind myself that we must look forward. That we still have much to do to continue positioning our club for the future. That we must make sure we provide value to our members. And that we continue positioning Houston’s advertising community as best in class.

Be cool. Stay cool. But let’s heat things up in the club. We’re off to a sensational start, so hop on: It’s going to be a great ride, people.

In gratitude and in service,

Alex López Negrete

Alex López Negrete
American Advertising Federation-Houston
Chairman 2011-2012

Ruthless Creativity:Difference between good intentions & great results

Scott McAfeeJoin us on September 21st as we resume our monthly luncheon program to hear Scott McAfee, Senior Vice President,  ECD of Sanders\Wingo take on "Ruthless Creativity". He will share his perspective on how the shifting media landscape and increasing diverse marketplace are impacting creativity.

As partner, SVP and Executive Creative Director at Sanders\Wingo, Scott brings blue-chip brand experience and an eye for bold creative work to clients. His hallmarks are simple, vibrant concepts based on honest strategy.

Since joining Sanders\Wingo in 2002, Scott has steered the agency as it’s doubled in size, and led the team to several national awards, including The One Show, Communication Arts Design Annual and Black Enterprise Magazine’s 2009 Advertising Agency of the Year.

Scott’s work has been showcased in the Austin and the District Addys, the PRINT Regional Design Annual, Lurzer’s Archive, The One Show and the Communication Arts Advertising Annual and Design Annual. His portfolio includes work from AT&T, Pennzoil, Shell, Chili’s, State Farm, Chevrolet, YMCA and Goodwill Industries, among many others.

Register now


It's Goin' Down in Cowtown

Inspur YouPresented by 4 Guys Interactive and hosted by AAF-Fort Worth, the Central Region of the AAF is delighted to announce the first-ever Central Region Conference – on Sept. 16-18, 2011, at the Hilton Hotel in downtown Fort Worth. This conference will take the place of the fall conferences for AAF Districts 5, 6, 8, 9, and 10.

Our goal is to offer you a bigger bang for your buck than any one district can provide on its own. We've got world-class speakers and workshop leaders that will hone your professional skills and others that will provide techniques to improve your club.

Let Fort Worth “Inspur You” and get to know people from eighteen different states and five different districts. The conference will open with lunch on Friday, Sept. 16 and conclude following lunch on Sunday.

To register for the conference visit www.aaffortworth.org and for hotel reservations call 1.800 HILTONS. The group rate is $129 per night.

Greeting from the President's Council

What a great night it was at the Trailblazer Gala. The Trailblazer Award continued its tradition of recognizing the “who’s who” among Houston Business Leadership, with the presentation of the Award’s 11th edition to Leroy Shafer of the Houston Livestock Show & Rodeo.

The over 300 that were in attendance at the Houston Museum of Natural Science venue included friends and colleagues of the honoree Mr. Shafer, members of Houston media, your AAF-Houston Board of Directors, and members of the President's Council.

I had the distinct honor of sharing a table with Dave Keith and Fred Korge, both past Presidents, Silver Medal recipients, and 2008 inductees into the Southwest Advertising Hall of Fame. For 2011, the nominees and soon-to-be inductees into the Hall are: Jean William Brown and Lyle Metzdorf. The Inaugural Induction Luncheon is set for October 10, 2011 in Dallas. It promises to be an exciting event, so you won’t want to miss it. Please contact the AAF-Houston office for ticket information.

Wm. Scott Black
President’s Council

Member News

AAF-Houston welcomes the following new members: Mark Rudkin - Rice University; Thomas Watts - Ell, and Amy Seitz - FASU Alumna

If you have any news you want to share with the group or want to include a short profile in future newsletters, please contact Rita Trelewicz. Let the Houston ad crowd know what is going on with you!


 ©American Advertising Federation-Houston, 2011. All Rights reserved.

Author: Rita Trelewicz
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