AAF-Houston December - Creative Matters!

Creative Matters

December 2011 Issue 6

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In This Issue...

It’s Official: ADDY Season Is Here!

Alex Lopez NegreteDear AAF-Houston members,

Yes, we officially kicked off ADDY season on Thursday, December 1 with our ADDY Kickoff Party at the offices of Locke Bryan Productions. You could feel it in the air: Members from agencies across town stopped by to enjoy the live jazz band, the tasty hors d'oeuvres, a great glass of wine (or two) – and, most importantly, to pick up the entry packets for the 50th Annual ADDY Awards. That’s right, Mr. ADDY turns 50 next year – and during the AAF-Houston’s centennial celebration to boot!

Creatives and principals from almost every agency stopped by – and one could tell by the number of entry packets that were picked up, as well as by their energy and enthusiasm, that 2011 has been a year when the creative juices flowed and the talent of our industry went to work to continue building our clients’ businesses in this very tough economy. Something tells me that this is going to be an ADDY where we’ll get to see some amazing work.

It stands to reason that, as ADDY season comes into high gear and our members are furiously working to prepare their entries (deadline for entries is December 16), what also goes into high gear are the various ADDY committees. So, beyond my encouraging our members to enter their best work into the show, I also take this opportunity to encourage our members to volunteer for one (or more) of the committees, which are crucial to our organization putting on the best ADDY show possible. Some of the committees that are seeking volunteers include:

  • Gallery Committee
  • Staging/Production Committee
  • Awards Logistics Committee
  • Event Management & Production Committee

It is our intent to make this a truly special ADDY show – one that not only celebrates half a century of creative excellence in Houston, but also one that pays homage to the legacy and impact Houston’s oldest professional trade organization has made in our fair city.

So, we need you.

There’s no more inspiring, fun, or energizing event to get involved in than the ADDYs. And, this year, you’d be a part of history. Please send an e-mail to Maureen Garnett at maureen@aaf-houston.org and let her know what committee(s) you want to engage in. You have my personal guarantee that your time and effort will pay off dividends both professionally and personally for years to come.

I would like to take this opportunity to thank Locke and Camille Bryan for once again hosting the ADDY Kickoff Party and to Nicole Fellers for her tireless, insightful, and positive energy in all things ADDY, entries and beyond… you’re priceless! And, needless to say, I’d like to thank our members who so quickly engaged and came by to pick up their entry packets. We look forward to seeing your work.

Lastly, I’d like to thank our entire membership for the warm, supportive welcome you have given me as your Chairman in the first half of my term. We’ve done some really exciting things – but we have lots more to do and accomplish.

Wishing everyone a warm, safe, tasty, healthy and blessed holiday season. Oh, OK, I’ll go ahead and say it… ¡Feliz Navidad!

Alex López Negrete

Alex López Negrete
AAF-Houston Chairman 2011-2012

In Memoriam: Steve Barnhill

Steve BarnhillIt is with a great sense of loss and sadness that we report the passing of our fellow long-time member, Steve Barnhill, on Saturday, December 10th after a brave battle with cancer.

Steve Barnhill was one of our most celebrated and awarded writers and creative directors, with over 35 years of experience. Most recently, Steve served as principal and founder of Edge Creative Strategies. Prior to that, his professional experience included six years with Rice University after graduate school, three years with Bozell, 20 years with Barnhill & Co., Inc. and six with Taylor Brown & Barnhill. During his time as vice chairman and executive creative director at TB&B, the agency was named “Rookie of the Year” (AdWeek), “Houston’s Hottest Shop,” (Houston Business Journal) and “the upstart in the Southwest” (Advertising Age). He also served as editor of Historic Galveston and wrote the corporate history of Luby’s Cafeterias, Inc. In the mid-1980s, he was a leader in the creation and production of Houston Proud, a landmark multi-media promotional campaign for his hometown. Outside of work, Steve served as a director of Operation Rainbow, the Volunteer Auxiliary of the Harris County Hospital District, The Park People, Houston Tomorrow and The Immunization Partnership.

Professionally, Steve won most awards available to advertising writers, for work ranging from radio commercials to annual reports to outdoor boards. However, what Steve won best was our hearts. He was a jovial, smart, insightful individual who knew how to be a great friend and was a true supporter of the American Advertising Federation-Houston. Steve will be dearly missed. Our thoughts and prayers go out to his children, his family and to his team at Edge Creative Strategies.

December 2011 ADDY Update

5oth AddyIf you were unable to attend the 50th Annual ADDY® Kickoff Party at Locke Bryan Productions on December 1st, you still have time to pick up your entry packets before the drop off deadline, this Friday, December 16th. Please reach out to one of the contacts below to arrange for packet pickup. Also see your drop off location and times, as well as information regarding late drop off below.


Entry drop-off deadline is Friday, December 16, 2011 from 8:30AM – 5:30PM at Lopez Negrete Communications, 3336 Richmond Avenue, 3rd Floor, Houston, TX 77098

Late Entry Submission is Wednesday, December 21, 2011 – NOON. Please make arrangements for drop off by contacting Nicole Fellers, Anna Giles or Cassie Sunderland. Late entry fees apply.

Report from the President's Council: Now that’s what I’m talkin’ about …

This past November 30, the HCA (Houston Communications Alliance) held its 6th Annual Christmas event at the Courtyard on St. James. Over 800 professionals from all the various professional groups across our industry came for free food, great sounds and live entertainment, and a big thanks to the Salvation Army Singers. The food was great and seeing a lot of friends and meeting new people was at the top of everyone’s agenda. Great party!

Being there reminded me of what a large and important role our industry plays in the Houston economy. It’s easy to blame the economy on our individual company disappoints, but we all need to thank our lucky stars we live in Texas and the 4th largest city in the country. Can you feel it coming back? Just read the newest Greater Houston Partnership Forecast.

As a collective group, we are close to 28,000 professionals in the greater Houston region, including design, media, production, PR, writers, art services, printing, signage, digital development, programming and others. In a recent study conducted for Austin, which analyzed the direct spending, indirect spending, and induced spending to estimate the economic impact of our industry in the region, results showed the total estimated impact was $5.7 billion! Utilizing the same analytic tools, this would equate to almost $12 billion in the Houston area. Imagine the taxes that generates … That’s clout and something to really be Houston Proud about.

Now that’s what I’m talkin’ about!

Wm. Scott Black
President, Presidents Council 2011-2012

Christine's Member News 

2012 is on track to be another great year for the club! And, you may have heard that this next February 25 we’ll be celebrating the 50th birthday of the ADDY Awards–it will be an evening to remember as we celebrate half a century of honoring creativity’s pinnacle on our centennial year. The stars have truly aligned for a remarkable event!

And, your membership committee still wants you to JOIN or RENEW NOW! Why? Well, we want to make sure that you take advantage of your discounted ADDY entry fees of course! Did you know that you recoup the cost of your membership with only 5 entries?

But wait, there’s more!

If you act now, you can join or renew at last year’s prices! How’s that for a good deal? Of course, this offer doesn’t last forever – in fact, this offer is good only through Tuesday, December 20.

So, go ahead. Make our day (and do something great for your career and firm along the way): renew your membership online.

Welcome new members: Leeanne Rambin, Empire Advertising & Design, Javier Gonzalez-Herba, Tippit and Moo Advertising, and Matias Lanzi, Zapboombang Studios.

©American Advertising Federation-Houston, 2011. All Rights reserved.

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