AAF-Houston January: Creative Matters!

Creative Matters

January 2012 Issue 7

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In This Issue...

New Year, New President, New Chapter

Alex Lopez NegreteDear AAF-Houston members,

The Times Square ball has dropped. Ads selling gym memberships, diets and convoluted inventions to get back in shape have taken over our television sets. Volumes of well-wishing messages and hypotheses about whether the Mayans were right or wrong abound on Facebook and Twitter. All this can only mean one thing: 2012 is here.

Yes, 2011 was a great year for our American Advertising Federation-Houston. Indeed during this, our centennial year, we won national AAF Division II Club of the Year Award honors. Our own ex-chairperson, Tami Weitkunat, was presented the AAF Division II President of the Year Award. We held enormously successful Trailblazer Gala and Student Conference events. Our Creative Thought Leader Speaker Series luncheons enjoyed both great speakers and great attendance. These are all great milestones with a great deal of time, effort and dedication behind them.

Over the last six months, the overarching goal has been to further advance the organization by establishing a consistent and crystalline direction for the organization moving forward – and this comes about by visualizing an exciting, relevant and bright future for the American Advertising Federation-Houston and determining what it takes to get there.

So, it is with great pride and excitement that I announce that as of the last meeting of the Executive Committee and the last meeting of the Board of Directors on Thursday, December 15, 2011, the motion for hiring Wm. Scott Black as the new president of the American Advertising-Houston was unanimously voted in by the members of the Board of Directors of your organization.

Pursuant to the retirement of our long-time (and legendary) president, Jay Hagins, your organization’s leadership knew these were very big shoes to fill. We started with the recruitment of Maureen Garnett as administrator. Then, we set our sights on filling the president void. While other candidates were considered, Scott's name clearly floated to the top for a variety of reasons: a) his extensive experience in this industry; b) understanding of the needs of our membership and our member agencies; c) his clear understanding of the present state of our industry and that of our industry in our city; and d) he has been past chairman, and most recently performed very effectively as president of the Presidents' Council, and chair of a number of committees through the years, including ADDYs, among many other large-scale committees. Rest assured that your board of directors and executive committee have been thorough, conscientious and forward-thinking.

I fervently believe that Scott is the right choice at the right time for the American Advertising Federation-Houston. Scott has the right level of energy, imagination, sales skills, and executive experience – all of which contribute to a very positive esprit de corps. To say that having a president who is as respected as Scott is, with his level of seniority, and who has been at the helm of some of Houston’s most successful and storied ad agencies, is an asset would be an understatement.

It is also my pleasure to announce that Scott has also volunteered for and accepted the position of ADDY chairman. This is very timely and certainly welcome, as we have a lot of folks working very hard to make this our best ADDY ever, given that it is the 50th Annual ADDY Awards, which also happens to take place during our centennial celebration.

Welcome aboard, Scott – you have our absolute support, every step of the way! Thank you for stepping up and for your willingness to serve our membership.

In closing, I would be remiss not to recognize the tremendous contributions that Jay Hagins has made to our organization over the past two decades. Jay’s dedication, service, loyalty, stewardship and personal commitment have been without equal and we will forever owe Jay a debt of gratitude.

Without doubt, this is a historical and very positive moment in the history of our organization. The leadership of this organization is absolutely focused on having a positive and transformative year. A new chapter in our history begins now.

As always, thank you for your enduring loyalty and commitment to AAF-Houston. I hope 2012 brings each of you and your businesses success, health, happiness and peace.

In service and gratitude,

Alex López Negrete

Alex López Negrete
AAF-Houston Chairman 2011-2012

Creative Thought Leader Series: A State of Mine

DJ StoutAfter a highly successful 2011 run, the AAF-Houston Creative Thought Leader Speaker Series is back and ready to do it bigger, better in 2012. This year’s lineup is composed of top-tier industry professionals, kicking off with January speaker and critically acclaimed art director, DJ Stout.

Come out to the Junior League of Houston on Wednesday, January 18, to support AAF-Houston and the Creative Thought Leader Speaker Series. See for yourself how DJ Stout is using his lone star influence to put out great work for some of the best brands in the marketplace.

Book your reservations today.

ADDYs gone “Mad”

Addy Mad FestOver the past few months, Creative Matters has continuously kept the members of AAF-Houston abreast of all the latest news and updates regarding everyone’s favorite time of year. No, not Spring Break. We’re talking about, you guessed it, the 2012 ADDYs. As we near February 25, we have yet more exciting news to share.

As you are well aware, this year’s celebration marks the 50th anniversary of the ADDYs, and what better way to honor 50 years of stellar advertising than taking a trip back to where it all began: 1962.

After months of brainstorming, planning, preparing, and creating, your ADDY Committee has landed on the perfect theme for the perfect occasion. This year’s ADDYs will take a page from the wildly popular hit show, Mad Men, and provide not only an awards show, but a night of music, lyrics and thematic that truly celebrates a remarkable period of advertising, as well as the beginning of the ADDYs. Most importantly, the best work of 2011 will be competing for that oh-so-shiny Gold ADDY.

The official name of the event is “MADFEST”. Call it a blend of insanely creative ideas, cocktails, and smokin’ hot concepts. We’re upping the ante by inviting our guests to pull out their skinny ties and fedoras, as we seize the night in 60’s attire! Whether your type is Don Draper or Peggy Olsen, it’ll certainly be a night to showcase the “Mad Men” in all of us.

This year, we’ve received a remarkable number of entries and a remarkable quality of work! If you have a competition of brilliant work, you need brilliant judges, right? We have gathered top-notch industry pros to help judge this year’s competition (I hope you folks brought your A-game), so winners will definitely have bragging rights this year. Our city has created some truly phenomenal work over the years, and 2011 will be the newest member of that legacy.

It’s hard to believe that we are just over a month away from the show. This year’s ADDY Committee has worked feverishly, after hours and weekends to make this event truly special. Join us in celebrating the very best of 2011 at this year’s 50th Annual ADDY Awards. You’d be mad to miss it.

Raising a glass to 50 years of madness,

Wm. Scott Black, ADDY Chairman

AAFH Membership Drive: 100 Members in 100 Days

Join. Belong. Advance.

100 in 100The American Advertising Federation Houston creates the most opportunities for advertising professionals like you to stay connected. Our industry changes quickly and it is more crucial then ever for you to stay up on the trends and topics that are shaping our future. From education on the latest technologies to access to the creative genius that propels our clients forward, the AAFH is your very best resource to all things NOW and TOMORROW.

JOIN NOW and take advantage of a very special offer!In conjunction with our 100th year, and for the next 100 days, your AAFH has discounted membership dues to $100 for the remainder of the 2011-2012 year. Join by April 11, 2012 to take advantage of this special offer!

In Memoriam: Richard Laurence Baron

Richard BaronA son, brother, husband, father, and friend. Richard Laurence Baron, who once said he needed to use all three parts of his name because he was so big - died Thursday of congestive heart failure.

Richard was born to Sarah Lee & Paul Baron in St. Louis, Missouri. He grew up in Atlanta, Georgia, where he attended and graduated from Marist Academy & Oglethorpe University.

He served as a Naval Aircrewman (an Airedale) during the Vietnam War. After his discharge, he moved to Minneapolis and began his life-long career in advertising. On May 7, 1977, he and his wife Barbara were married under a willow tree near Lake Nokomis in Minneapolis.

In 1984, he took a position with the Bloom Company, here in Houston, which became Quest Business to Business. During his years there, he was elected chairman of Dialogue International, a worldwide consortium of business to business agencies. These worldwide meetings allowed him to travel to Paris, Prague, Rome, Madrid, Cairo, Helsinki, Malmo, New York, Copenhagen, Singapore, Budapest and other cities. Barbara & their daughter Rachel often accompanied him. Wherever he went, he forged solid friendships.

In 2006, Richard went into business for himself - becoming Signalwrite™ Marketing Communications · Copywriting. He was known for his loud shirts, loud laugh, and his firm handshake. He ran marathons, biked all over Houston, enjoyed reading history and science-fiction, loved good food, wine and craft beer, and when he smoked – he smoked good cigars.

He was preceded in death by his parents, son Terry Nytes, father-in-law Raymond Slavik, and brother -in -law Jeffrey Slavik. His survivors include his wife of 33 years, Barbara; his sister Evalyn Baron & husband Peter Yonka; son, daughter-in-law and granddaughter Doug, Donna & Madeleine Rose Nytes; daughter Rachel Baron and her partner, Alison Bond; cousins, aunts, nieces, nephews, many other relatives, hundreds of friends and business associates.

A "Celebration of Life" will be held Saturday, January 7 th, from 1- 5 pm at The Pavillion on Gessner, 2500 N. Gessner Dr. Wear your best Hawaiian shirt. In lieu of flowers please make a donation to a charity of your choice.

©American Advertising Federation-Houston, 2012. All Rights reserved.

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