AAF-Houston July - Creative Matters!

Creative Matters AAF-Houston
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In This Issue...


Rita TrelewiczWelcome to the first issue of Creative Matters! Your voting turnout was strong. While Houston Ad News and Ad Matters came in second and third respectively, Creative Matters was the distinct favorite. Mine too! Congratulations to Susan Reeves at Prism Design, the winner of the iPod. Thanks to everyone who participated. A special thanks to Michael Strickland of Michael Strickland Design Group for his design work on our new masthead.

The newsletter is not the only thing that changed in the past month. We now have a new Board of Directors led by Chairman Alex López Negrete. As you know AAF-Houston is celebrating our 100th anniversary this year and the new board members are committed on making this year memorable.

The Trailblazer Gala is coming up in a few weeks. We are honoring Leroy Shafer of the Houston Livestock Show and Rodeo. The theme is business country-western. So grab your boots and join us in celebrating his contributions that made the rodeo a huge success.

The 2011–2012 AAF-Houston board members and officers elected include: Immediate Past Chairman Tami Weitkunat, Media Comp; Chairman Elect Camille Bryan, Locke Bryan Productions; Vice Chairman Rich Klein, FKM; Troy Burwell, 4 Guys Interactive; Dave Henry, iFilm Productions; Thomas Watts, ELL; and Lee Wheat, Whole Wheat Creative. Returning board members are Dwight Cook, Sound Works; Nicole Fellers, Locke Bryan Productions; Joe Fournet, Ideas & MORE; Tammy Guest, KTRK-TV; Larry Kelley, FKM; Moses Robles, Oak Interactive; and Dennis Vegas, Acclaim Energy Advisors.

As always, if there is something you want to share, drop me a line. I look forward to hearing from you.

Until next month, thanks for reading!

Rita Trelewicz
AAF-Houtson Creative Matters!

Chairman's Message

Dear AAF-Houston Members,

Alex Lopez NegreteWelcome to the first issue of our newly renamed and redesigned monthly e-newsletter, and welcome to our new 2011-2012 calendar year! I take this opportunity to express my appreciation for the trust you have placed in me by allowing me to serve as the organization’s Chairman. I am particularly privileged and excited to serve during our 100th Anniversary. It is an honor and a responsibility I don’t take lightly and will always cherish.

It was very rewarding to see such a huge response to the survey on renaming our e-newsletter. The choice you made was also very telling. By voting for “Creative Matters,” you told us, literally and figuratively, that creative is the strategic territory you need, want and expect this organization to own. As such, you can expect us to have complete strategic clarity of purpose as we bring you programs, initiatives and opportunities to engage in, learn about and celebrate all things creative. Creative thinking. Creative strategy. Creative media. And, of course, the creative product in all of its manifestations.

Rest assured, you have a very hard-working board of directors and a series of committees totally focused on creating a year’s worth of new and exciting programs that will make your membership fees pay dividends in so many ways. Speaking of fees, if you have not renewed your membership, please do so. This is going to be a great year – you really won’t want to miss a minute of what is coming … and we would certainly miss you!

Next month we will be holding one of our cornerstone events: the Trailblazer Gala. Designed to celebrate the marketer (aka, client) side, it each year honors an individual that has made significant contributions to our industry and our city by building his or her organization through effective advertising, strategic marketing communications and responsible corporate citizenship.

This year, our honoree is none other than Houston Livestock Show and Rodeo (HLSR) vice president and chief operating officer, Leroy Shafer. To say Leroy has made enormous contributions to our city would be a significant understatement. He has taken the Houston Livestock Show and Rodeo far beyond being an agricultural event into a world-class entertainment and marketing venue, drawing worldwide attention and business to our city.

The Gala will be held at the Houston Museum of Natural Science on Thursday, August 18th – and it’s shaping up to be quite an evening, complete with an unbelievable silent auction, IMAX presentation, solid corporate representation (lots of clients!) and, yes, great dinner and drinks. Put it on your calendar; call the AAF-Houston office and get your tickets now. I really hope to see you there.

I also look forward to seeing you at our monthly Creative Thought Leader Speaker Series and at all our other events as well. In the meantime, I want to let you know that you can depend on me, on your board of directors and on all our committees to:

  • Maintain absolute strategic organizational clarity of purpose
  • Design programs and events that provide a clear and immediate benefit to you, our members
  • Be different in kind and not just in degree from other organizations
  • Add more programs to our calendar that will strengthen the connective tissue between you, our members, and the organization as a whole
  • Embrace and energize the youth coming into our industry through Ad2, our student programs and our scholarship programs through AEFH
  • Showcase the enormous creative talent and resources that exist in Houston, providing more opportunities and ultimately generating more business for us all
  • Engage with and leverage our parent organization, the American Advertising Federation, to strengthen our programs and provide even more member benefits

Again, I thank you and your 2011-2012 board of directors for the opportunity you have given me to be of service. I am truly honored; I commit to you passion, dedication and hard work – all with a healthy dose of irreverence, fun and creativity. After all, creative matters!

Alex López Negrete

Alex López Negrete
2011-2012 AAF-Houston Chairman

Houston Livestock Show and Rodeo Legend Honored

Leroy SchaferThe AAF-Houston will honor Houston Livestock Show and Rodeo (HLSR) vice president and chief operating officer, Leroy Shafer, with the Trailblazer Award on Thursday, August 18th at the Houston Museum of Natural Science. The annual award gives tribute to a Houston business individual and marketer who exemplifies AAF-Houston’s "Made in Houston" spirit.

Shafer propelled the HLSR far beyond a rodeo broadcasting affair and into a world-class entertainment and marketing venue. He attracted some of the world’s biggest music performers, crossing all genres and pioneering the use of lights, sound, and video projection. Thanks to his efforts the HLSR stands as the beacon of the successful intersection of philanthropy and entertainment. Shafer led the HLSR to a record 2.26 million visitors in 2011. He oversees 24,000 volunteers and supports more than 535 scholarships for Texas youth. Shafer is now in his 38th year with the organization.

The Trailblazer gala has become one of the cornerstones of our organization, as it represents an opportunity for us, as an advertising community, to celebrate those marketers that make a difference, value creativity, exalt and utilize Houston’s creative resources – and certainly, put our city in the limelight nationally and even internationally,” expressed newly incoming AAF-Houston Chairman Alex López Negrete, president, CEO and chief creative officer of Lopez Negrete Communications.

Event Chairman, Michael Albrecht of Love Advertising stated: “Our organization has honored some truly deserving Trailblazers and Leroy Shafer very much belongs amongst them. He has made history in so many ways and has contributed greatly to putting Houston in the world spotlight – we look forward to honoring this understated, highly accomplished and much beloved gentleman in the most special of ways on this evening.”

The revelry of the night includes a first-class silent auction with proceeds benefiting the educational efforts of the AAF-Houston. After dinner, attendees will cap off the night in the most fitting manner possible – an IMAX presentation showcasing Leroy Shafer’s life and work in the Houston community.

For tickets or sponsorship information, call 713-237-9999 or email jay@aaf-houston.org.

President's Council Letter

Hey y’all, gather ’round for this year’s AAF-Houston Trailblazer Gala!

On behalf of the President’s Council of the American Advertising Federation-Houston, it is with great pride that I ask you to join us to honor “The Man Behind The Brand”: Leroy Shafer, Chief Operating Officer of the Houston Livestock Show and Rodeo.

As you are aware, this award is given each year to an outstanding Houston businessperson and marketer who exemplifies American Advertising Federation-Houston’s "Made in Houston" spirit, and has built organizations through effective advertising, marketing communications, and responsible corporate citizenship. Through Leroy Shafer’s efforts and leadership of the Houston Livestock Show & Rodeo, he has been able to make dreams for young Texans come true by awarding millions of dollars in scholarships to almost 600 deserving young men and women and by helping put Houston square in the middle of the world’s limelight.

The primary goal of the AAF-Houston is also to provide educational scholarships to deserving young communications, marketing, advertising or related degree students and professors in these fields to achieve greater success in their quest for lifelong careers in our industry. This is the first time in the history of the Trailblazer Gala that we have selected not only an outstanding businessperson, but someone whose organization shares the same goals and objectives as the AAF-Houston: continuing education through scholarships. Please join me and the members of the President’s Council as we tip our hats to “The Man Behind The Brand”: Leroy Shafer.

Y’all come on now and attend the Trailblazer Gala event on August 18 th at the Houston Museum of Natural Science. Please call Jay Hagins at the AAF-Houston at (713) 237-9999.

In sincere appreciation,

Wm. Scott Black
President’s Council

Member News

The Membership Committee needs your talents!

The membership team is looking for Networkers, Researchers and an Art Director + Copywriter team. They need PR professionals and Event Planners, Coordinators and Sales Professionals, Creatives and Account Service Experts. Every discipline is welcome and they have the perfect place for you to serve! Their next meeting is Tuesday, August 9th at the Acumen Design offices from 6-7pm . Refreshments and snacks will be served. Please RSVP to christine@acumendesign.com.

July 2011 Issue 1
©American Advertising Federation-Houston, 2011. All Rights reserved.

Author: Rita Trelewicz
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