Creative Matters—AAF-Houston, May 2012, Issue 9

Creative Matters

May 2012 Issue 9

Corpprate Membership Sponsors

In This Issue...

A busy club is a good club…and, boy, are we busy!

Alex Lopez Negrete

Dear AAF-Houston members,

What happens when you mix talent, inspiration, creativity, energy and a desire to make this the best advertising organization in the country? A LOT! In fact, an explosive amount of things. There are so many exciting things happening at your AAF-Houston, let me give you a glimpse:

Last month, the District 10 Conference and ADDY Competition was held in Shreveport, and Houston was well represented to say the least. Houston’s creative community brought home a whopping 63 awards in total! The work was spectacular and the positive feedback from around District 10 was very positive, to say the least. The next leg for the 35 Gold and Silver winners will be to go to the National ADDY Competition, which will be held June 2-5 in Austin.

Perhaps the most important award of the District Conference was, in fact, given to our very own Larry Kelley, who was honored with the 2012 District 10 Educator of the Year Award for his relentless efforts in advancing the education in advertising. We all know that Larry has played a key role in the development of the University of Houston’s Valenti School of Communications, and in recent years has built some of the strongest NSAC teams in the country – but now everyone knows! I think we can all agree that there is nothing more important than the education our organization offers our students, and, for that, I sincerely thank Larry Kelley for leading the charge and preparing our future industry leaders.

If you were lucky enough to attend April’s Creative Thought Leader Speaker Series luncheon, then you walked away with more than you bargained for. Social Media expert Kevin Knebl entertained the audience and shed some light on the importance of social media, particularly LinkedIn. The presentation was very eye-opening and a great reminder that trust is at the essence of every relationship. However, as good and dynamic as Kevin Knebl was, the most inspiring moment of the luncheon was when the AEFH announced its 2012 scholarship recipients. To see these very deserving students receive their scholarships was an awesome moment, and the embodiment of the very purpose of our organization. Rich Klein, chairman of the AEFH and his team did an amazing job of combing through hundreds of applications and finding deserving students who, thanks to our organization, will be able to further their studies in advertising. What an awesome moment!

And just when you thought we’ve reached the pinnacle of our series… we are very excited to have one of the most popular speakers in the country as part of our next installment of our Creative Thought Leader Speaker Series: Jane Maas, author of the best-selling Mad Women: The Other Side of Life on Madison Avenue in the Sixties and Beyond, will be in town on Wednesday, May 16, revealing her experiences as a woman working in the “Mad Men” era. Jane is traveling across the country and speaking to sell-out crowds so be sure to reserve your spot today! You can easily reserve your seat by visiting, by calling 713-237-9999, or by emailing A special thanks goes to our own Ann Iverson for helping to make this happen for our membership.

Over the last year, the various committees of AAF-Houston have worked diligently to better our club in all facets. I could not be prouder of our committee chairs and the initiatives they have implemented and executed to grow our club and its member benefits. One of our biggest initiatives has been the 100 in 100 membership drive, led by Membership Committee Chair Christine Stevens. Christine organized three successful membership mixers from January through April, and recently announced the addition of over 70 new and renewed members! Wow! We are absolutely thrilled that we get to be of service to so many new industry professionals and bring new ideas and experiences to AAF-Houston. Hats off to you, Christine!

Like I mentioned beforehand, there are many great things happening right now at your AAF-Houston. We are fortunate to have an outstanding Board of Directors and Committees who are completely focused on making sure that we have programs and benefits that not only provide our members outstanding value for their membership dollar, but also insure that the AAF-Houston is THE place where advertising and marketing people connect, learn, network and grow!

In service and gratitude,

Alex L󰥺 Negrete

Alex López Negrete
AAF-Houston Chairman 2011-2012

From the President's Corner

Happy New Year AAF-H!

It’s that time again when we say "thanks" to our 2011-2012 Board of Directors and officers and welcome in the new Chairperson, Camille Bryan and her new board members, effective June 30th.

What a year it’s been for Alex López Negrete and his board for having one of the most successful AAF-H years in some time. Alex hit a hat trick on our big three events. We had a tremendous Trailblazer Gala featuring our latest recipient, Leroy Shafer, of the Rodeo at the Museum of Natural History, and then it was on to the Student Conference. This past year we had more universities and students enter the Student Conference and Competition than ever — don't worry about talent inventory in the future — those kids were great! Finally, Alex and his amazing Executive Committee and the 2011-2012 Board took on the ADDY Awards. This years ADDYS were a huge success and fun, featuring a take-off of the top rated show, Mad Men. We celebrated our 100 years of AAF-H and the 50th year for the ADDYS. We had more entries, more awards, more attendees than in the past decade and even broadcast it on Channel 57-The KUBE!

Camille is well underway with plans for each of these events and, believe me, she is a powerhouse of creative ideas.  She plans on taking the AAF-H to even greater levels of success and educational efforts for members and students. This will be a great year!

Wm. Scott Black, President of AAF-H

Mad Women: The Other Side of Life on Madison Avenue in the Sixties and Beyond

Join us on Wednesday, May 16th to hear Jane Maas expose what life was really like as an ad woman on Madison Avenue in the 60s & 70s.

Wickedly funny and full of juicy inside information, Jane Maas has created THE book that, according to best-selling novelist Anne Tolstoi Wallach, “tells the fascinating truth about mad men and the women in their boardrooms and bedrooms.”

Jane Maas has been an audience sell-out all across the country! She's traveling to 40 cities during a 90 day period, and will be making a stop in Houston for this May's Creative Thought Leader Speaker Series.

Secure your seat.
RSVP TODAY by calling 713-237-9999, emailing, or by simply visiting

We are selling copies of the book at the luncheon.
Jane will be signing books at the event!



Special Thanks To Our Event Sponsor!

About Jane Maas:
Jane Maas is one of the most respected names in advertising. She is best known for her direction of the “I Love New York” program, which changed the image of New York City and revitalized its tourism economy.

As a Creative Director at Ogilvy & Mather, Jane worked on advertising for General Foods, Lever Brothers, S.C. Johnson, American Express and Cunard Lines. At Wells Rich Greene, in addition to the New York campaign, she headed the creative group on Procter & Gamble. In 1989, she became president of the New York office of Earle Palmer Brown.

Jane Maas is co-author of the classic How to Advertise, which has sold over 150,000 copies and been translated into 17 languages. She is also the author of her best-selling autobiography, Adventures of An Advertising Woman. Jane has been New York Advertising Woman of the Year, a winner of the Matrix Award from Women in Communications and a member of the Board of Directors of both the American Association of Advertising Agencies and Advertising Women of New York. She is listed in Who’s Who in America.

Oyster Orgy 2012: The Shell Strikes Back – Another Successful Year!

This past March, Ad 2 Houston hosted its 27th Annual Oyster Orgy. This yearly fundraiser provides much needed financial support for the organization and also goes towards student advertising scholarships. Oyster Orgy has been a long-standing tradition with Ad 2 Houston, and this year’s chili, beans and gumbo cook-off was another great success! From the support of the teams and the money collected from our silent auction – decorated aprons – we raised over $3,500.

In addition to free food samples from the teams, we also had an inflatable obstacle course, cotton candy, popcorn and amazing music from DJ 1, Black Rose and The Remix. Thanks to all who participated and came out to join in all the family fun. A special thank you to the Ad 2 Houston alumni and our gold sponsor, Douthit Design, for the generous donations. And to our pearl sponsors, Lopez Negrete Communications, Locke Bryan Productions, 4 Guys Interactive and Hallaron Media; our silver sponsors, Oak Interactive and Core Details; our in-kind trophy sponsor, Logo Rescue; and our venue sponsor, Lucky’s Pub.

Look forward to our next fundraising event, Bowl Your Ads Off!

The 2nd Annual Bowl Your Ads Off will be held at:
Palace Bowling (4191 Bellaire Blvd.)
Saturday, June 30, from 5 – 8 p.m.


And back by popular demand, we’ll be having another Art Pin Auction!

For more information, sponsorship opportunities or to register to play, email us at: or visit

Christine Marinas
Treasurer - Ad2 Houston

AAF-H Membership

100 in 100

Join. Belong. Advance.

Thank you everyone for your participation in the 100 in 100 membership drive and mixers. We have seen great success in this effort and welcome all of our new members! The AAF-H has a notably strong membership and we are looking forward to another great AAF-H year with amazing programming like our Creative Thought Leader Speaker Series, outstanding creative events like the ADDYS, continued connection with our local business community with the Trailblazer Gala and even more fun and fabulous networking events.

Mark your calendars! Our next "Networking for Results" event will be on May 19th from 9:30-11:45 am. We are currently finalizing a location, so check back on the AAF-H website for updates! Our last event was an overwhelming success, and you can read more about the results in the coming days at Register today for this second installment at: It is sure to be another effective and impactful event for all attendees both personally and professionally!

Renew today! A reminder that all memberships will expire on June 30th but you can renew your membership beginning today! Simply log into the AAF-H website and renew online or contact the AAF-H office directly for more details! Phone: 713-237-9999 or Email:

Your Membership Committee is looking forward to seeing all of you at the upcoming luncheon on May 16th to meet Jane Maas, author of Mad Women: The Other Side of Life on Madison Avenue in the Sixties and Beyond, and hear her stories of life in advertising on Madison Avenue in the 60s and 70s!

All the best,

Christine Stevens, Membership Committee Chair

From The Desk Of The Editor-in-Chief

As Alex mentioned in his eloquent article, AAF-Houston has a lot to celebrate and should be proud. We are always looking for ways to do more, to grow and to raise the bar in our industry. I submit for your consideration the challenges highlighted in two recent articles from Adweek.

4A's recently launched the Open Advertising website. Spearheaded by Arnold Worldwide, the campaign aims to combat the negative connotations of the advertising industry. These negative connotations are making it difficult to find young talent.

According to the article, the majority of the image problems stem from being fiercely competitive (some say backstabbing), little investment in training or mentoring staffers, general market not being tech-friendly, along with a scarcity of jobs.

However, in an ironic twist, this article was published the following week: Talent Wars points to a growing trend to search for cross disciplinary talent; such as a creative coder that also writes copy. Many positions at top agencies remain unfilled due to challenges finding cross-disciplinary talent.

Many of these issues are not new and questions remain. Are these related issues? Is there a shift away from specialization? Is Houston facing this challenge as well? If so, what are we doing?

But there is hope. At least one person I know is actively combating these problems in the Houston market.

Houston copywriter Matt Walsh started Matt's Portfolio Class two years ago offering only one class: "The Big Idea". It has since grown to become Houston School of Advertising (HSA), and now offers classes on four different subjects, including: Art Direction, Social Media Strategy and Account Management.

The school began as one friend helping another. Then word spread. It quickly grew as students graduated into the heart of a recession and found very few hands extended to them in the advertising community. Most agencies that had an internship program had cut them. Although, many agencies have again started offering internships, young advertising professionals are still looking for ways to get an edge in this industry or beef up their books. That's what HSA provides.

Matt Walsh, Director of HSA, is a graduate of Columbia University and attended Chicago Portfolio School. However, it's his background in teaching that makes him uniquely qualified to launch an adverting school in Houston.

Home grown talent is certainly a great place to start!

Industry Leaders: Your feedback is requested.
Please submit your comments to:

Jonah B Sanders
Editor-in-Chief of Creative Matters

©American Advertising Federation-Houston, 2012. All Rights reserved.

Jonah Sanders
(713) 471-7519
Author: Jonah Sanders
Phone: (713) 471-7519
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