AAF-Houston November - Creative Matters!

Creative Matters Special Bulletin

November 2011 Issue 5

Corpprate Membership Sponsors

In This Issue...

Chairman's Message: What Really Matters

Alex Lopez NegreteDear AAF-Houston members,

As the very title of this newsletter states, at the top of the list of things that matter is creative. The product. The medium. The thinking. The leadership. All things creative. That is our territory, that is our realm.

This is why the annual Student Conference is so important to us, to our industry and our future. The American Advertising Federation-Houston’s annual Student Conference has become one of the most renowned and valuable student events in our industry and in our region. On November 4-5 we held our 2011 Conference. Not surprisingly, it was another smashing success, again, under the tireless and focused leadership of Tammy Guest. But, this year, we had a corporate sponsor: Dr Pepper Snapple Group kindly stepped up as a sponsor and thus, chose Sunkist as the brand the students worked on furiously all day on. The day ended with a screening of the Cannes Advertising Festival Lions winners from 2011. It was a remarkable two days, and it was all about creativity. Generating it. Witnessing it. Judging it. Sharing it. Celebrating it.

This takes me to the next topic: ADDYS. The ADDYS are the pinnacle of our industry, the ultimate celebration and recognition of the creative product we spend our lives and energy on. And, in February of 2012, ADDY will be celebrating 50 years of existence. Talk about a milestone. Given that this particular ADDY Awards also falls during our centennial celebration, this will be a very special one indeed. We have such a legacy of greatness in this community – and an incredible crop of creative talent and agencies coming on. We truly hope you are making plans to enter and attend.

Speaking of ADDYS, please keep these milestone dates in mind: deadline for entries is scheduled for December 16th, and the actual event will be held on Saturday, February 25th. Please keep your eyes on your e-mail and mailbox for additional information on entry form pick-up and kick-off event, and of course, actual event particulars.

Lastly – also on the topic of ADDYS: anyone who has attended the ADDYS knows what an enormous event this is to produce. Actually, it’s not just the event itself – it’s getting there that takes so much work. So, yes, we’re in need of volunteers. Every committee, from entries to judging, from gallery to event production, from staging to award coordination could use eager, smart, detail-oriented volunteers. Trust me when I say that there is no event more fun or more rewarding to volunteer for than the ADDYS. In fact, my very first year as a member (1987), I volunteered to accept and log in entries – and it was so amazing to see the work come in, and, I actually made a series of life-long friends at the same time. So, if you’re up for it – we’ll make it worth your while, just call the AAF-Houston office and sign up.

Wishing everyone a warm and wonderful Thanksgiving,

Alex López Negrete

Alex López Negrete
American Advertising Federation-Houston
Chairman 2011-2012

Creative Thought Leader Series

Kent DeanMuch like a vintage bottle of merlot, AAF-Houston’s Creative Thought Leader Speaker Series are just getting better and better! The club’s October luncheon was a HUGE success, in large part to our wonderful guest speaker, Kent Dean.

Dean serves as Director of Field Marketing for Rosa’s Café and is a Licensed Facilitator for True Colors™, a personality assessment model. The presentation was outstanding, as folks from the audience engaged with Dean on the subject of communication in the workplace. The energy in the room was through the roof, and, based on the feedback, those in attendance were not disappointed!

Again, our events are only getting better. The club’s next Creative Thought Leader Series luncheon will be January 18, 2012, at the Junior League of Houston. The guest speaker is an incredibly talented and accomplished art director who has garnered endless recognition for his work with Texas Monthly, and as a partner with Austin-based design firm Pentagram. DJ Stout, a native Texan, has been honored by I.D. Magazine for “The I.D. Fifty”, an annual listing of design innovators; The Society of Illustrators with the national Richard Gangel Art Director Award; and American Photo Magazine as one of the “100 most important people in photography.” Not too shabby.

AAF-Houston members will be enlightened with a presentation covering creation of brand identity and strategy, publication design, packaging and interactive design solutions, and much more. Visit the AAF-Houston website at www.aaf-houston.org to reserve your spot for this great event!

Holiday Events

It's the mixer for every moodHave you been naughty or nice this year? Either way, the HCA 6th Annual Big Huge Holiday Mixer is sure to put you in the spirit of the season!The Courtyard on St. James Place will play host on Wednesday, November 30th. This year’s event will knock your stockings off (get it?), with music by hometown band Klockwork, and a performance by The Salvation Army Harbor Lights Choir. Guests will enjoy a free buffet, and can unwind with a drink at the cash bar.This being the season of giving, please don’t forget that Toys for Tots will be on-hand collecting donations for underprivileged children.

FREE entertainment. FREE food. STRENGTHENING our communications community. What better way to kick off the holidays? Don’t miss it. This event is brought to you by the HCA (Houston Communications Alliance), comprised of your AAF-Houston, Ad 2 Houston, the AMA-Houston, the Houston Direct Marketing Association, the Media Alliance of Houston, MIT Enterprise Forum of Texas, Only In Houston, Printing Industries of the Gulf Coast, and the Public Relations Society of America Houston Chapter. For additional details, go to www.hcamixer.org.

On the topic of kicking things off, the ADDYS Awards are right around the corner! The annual ADDYS kick-off event will take place on Thursday, December 1st, from 4-7pm at Locke Bryan Productions. Finger foods and cocktails will be provided. Make sure to pick up your ADDY entry packets and take advantage of the expert advice that will be available to help you with your entries. For more info on the ADDYS kick-off, please visit our website at www.aaf-houston.org.

Report from the President's Council: Wow is on the Way!

At this month’s President’s Council meeting, there was a lot of Buzz about how well things are going with AAF-Houston: membership is growing, budgets are being exceeded, monthly luncheons with our Creative Thought Leader Speaker Series are growing in attendance and importance thanks to better, more engaging speakers…what a great start to our Centennial Year. W0W!

All this new momentum is due to the young men and women who come from a variety of backgrounds and communications businesses, all who have rallied together to bring increasing relevance and value to current and future members of the organization. As for Ad2, they play hard and work harder for their own companies and AAF-Houston.

Kudos and thanks go to your Board of Directors and their committees. They are working tirelessly to provide leadership and new direction to the organization. Next time you see a board member, thank them for all their hard work…or better yet, volunteer for a committee!

Yes, as a member for more years than I or my brethren on the President’s Council are willing to admit, the best way to get the most from your membership is to get involved. Getting involved is not only rewarding, but almost guarantees your own continuing education and your success in this business. There are very few leaders in this industry that have not engaged, volunteered and gotten directly involved with their clubs (here or otherwise). So, go to our website and look around, see what interests you and get in touch with that particular committee chair or the AAF-Houston office.

This week we celebrate education by hosting one of the finest Student Conference & Competitions in the country. Students and professors from 4 States, totaling an expected 250 participants will compete, by teams, for the top 3 awards. AAF-Houston is the only professional marketing & communications organization in Houston whose ultimate mission is education of students and its membership. Keep watching the WOW, it’s there, and it’s getting bigger.

Wm. Scott Black
President, Presidents Council 2011-2012

Christine's Member News: Renewal Efforts are Wrapped!

We recently wrapped up our annual membership renewal efforts when our grace period ended on September 30th. And, while most everyone has renewed, (Thank You and Welcome to the New Year!) there may be a few of you who might have missed the deadline. If so, there are a couple of ways you can reinstate your membership TODAY! Simply click through, mail in, or email to any of these:

Your participation in our club is important to us and we want to make sure you remain connected! If your company generally enrolls you as a group or a corporate membership, let me know and please direct me to the person who would be best to process your renewal!

Theresa QuintanillaIn other exciting news, we are proud to welcome Theresa Quintanilla to our membership! Theresa is the Marketing Manager at MosquitoZone Corporation, a company dedicated to keeping the workforce healthy in the tropics. They provide services and products to protect workers from malaria and other dangers.

After a few years at Ogilvy & Mather Advertising, and a few years as a marketing manager, she struck out on her own to design a service that would help companies build customer loyalty. Clients of her company include Griffing & Company accounting, DMN3 marketing services, Columbia Club of South Texas and the Goldesberry Gallery.

We are thrilled to have her join – be sure to extend her a warm welcome at our next event!

©American Advertising Federation-Houston, 2011. All Rights reserved.

Category: newsletter | Sub Category: