AAF-Houston October - Creative Matters!

Creative Matters Special Bulletin

October 2011 Issue 4

Corpprate Membership Sponsors

In This Issue...

Change of Seasons, the Season of Change:
Jay Hagins Retiring, Welcome Maureen Garnett

Alex Lopez NegreteDear AAF-Houston members,

The 100-plus-degree days seem to be largely behind us. We’re starting to see rain in the forecasts. Halloween decorations and the usual aisles full of candy, costumes, and even Thanksgiving decorations, are starting to show up at retail. Hopefully, this means that our clients will be getting busier and asking for our help in helping them have a busy and profitable holiday season.

At the AAF-Houston we have been able to get through the summer quite well - and even heated things up very nicely with a successful Trailblazer Gala, a couple of solid and very interesting Creative Thought Leader Speaker Series luncheons, and what appears to be a successful membership drive. Your organization is in good shape going into the fourth quarter. In fact, in November we have one of our most significant events: our legendary Student Conference. This committee, headed up by our own Tammy Guest and with the creative contributions of our friends at Brand Extract, is setting us up for nothing less than a stellar event. Please tune in and see all that is lined up for students and our members alike.

Yes, as the seasons are changing, it is also the season of change for us at the American Advertising Federation-Houston. It is my duty to announce the retirement of Jay Hagins, our Executive Director and President for almost 20 years. To say we all owe Jay a debt of gratitude would be quite an understatement. Jay’s list of accomplishments and contributions as our President and Executive Director is impressive: He served faithfully under many chairpersons, under many boards, and always represented our city and our organization in exemplary fashion; he participated in developing our association’s web presence; he contributed greatly to the launch and evolution of the Trailblazer Gala; he established time-tested processes of registration and nametag systems for our events; and he computerized our office operations and developed our database management program.

Many of our members may not be aware that Jay is a founding member of the Advertising Education Foundation of Houston (AEFH), that he serves on the National Professional Advisory Board for the School of Mass Communications at Texas Tech University (where he earned a BA degree in journalism), that he serves on the boards of the AAF 10th District Foundation For Advertising Education, DREAM Fund Houston and the Rotary Club of Houston, and that he received the AAF-Houston’s Silver Medal Award in 1988, served as club President (chairman) in 1980 and that he’s also received the 10th District’s Sterling Service award and the national AAF’s Betty Riehl Excellence in Service award. But what every single member is aware of is that Jay has performed as the best possible ambassador the AAF-Houston could possibly have, helping us earn a reputation as one of the best-managed, most forward-thinking chapters in the country.

Over the course of what has been almost two decades, Jay and his lovely bride Sandra have made tremendous personal sacrifices to serve our organization and its membership. It’s their turn to enjoy their life in retirement. But, I am also delighted to announce that Jay has kindly accepted the position of Club Ambassador with the express purpose of continuing to represent our organization and its membership at the District and National levels.

It is also my pleasure to present Maureen Garnett as the American Advertising Federation-Houston’s new Club Administrator, who will immediately take over all of Jay’s clerical, bookkeeping, and organizational duties. Maureen is a highly recommended and extraordinarily experienced administrator who already serves in this capacity for the Harvard Business Club, the Harvard University Club of Houston and Vapogenix, Inc. She has thorough knowledge of office procedures, equipment and records control and possesses extraordinary organizational skills. She is ready to share her strong customer service and event planning background. Maureen attended the University of Houston and Universidad Nacional Autónoma de México, is so very excited to be of service, and is looking forward to getting to know our organization and our members. Please give Maureen a warm welcome to the AAF-Houston at our next Creative Thought Leader Speaker Series luncheon on October 19th.

I’d like to take a moment to thank our Vice-Chair, Camille Bryan, who led the committee formed and chartered to search for a Club Administrator and found Maureen. This committee is comprised of Camille, Norm Pegram and Rich Klein. I also want to express my appreciation to our Executive Committee and our Board of Directors, who worked with the utmost diligence, expediency and sensibility. This committee will remain in place until we find our new Executive Director – big shoes to be fill, for sure.

Again, thanks to Jay Hagins for the many years of selfless service and dedication – and, welcome aboard, Maureen Garnett! Change is in the air this season. The best is yet to come!

In service and with much optimism,

Alex López Negrete

Alex López Negrete
AAF-Houston Chairman, 2011-2012

Why Do I Have to Work with Freakin' Aliens?

Kent DeanNo doubt, managing internal communications with a team of professionals and support staff can be a little like trying to put out a fire with gasoline. From blank stares to heated debates, from employee sabotage to emotional breakdowns, communicating in today’s workplace can be a challenge. But, there’s hope. With just a little information and effort, violent waves on the sea of miscommunication can take a tranquil turn. The results: improved understanding, attitudes, atmosphere, performance and profitability.

Kent Dean, Director of Marketing for a 32-store restaurant chain and 22-year veteran of the advertising industry makes three promises for those who attend the October AAF-Houston luncheon on October 19: You will laugh, you will learn something you can apply immediately, and time will fly.

Kent is a Licensed Facilitator for True Colors™ - a fun and interactive personality assessment designed to help individuals easily recognize personality types and better execute successful communication with others. Over the past ten years, Kent has presented the True Colors™ concepts to thousands in various industries including advertising, healthcare, education, food services, government, athletics, financial services and entertainment.

Kent is an experienced public speaker, an Advanced Toastmaster, and was the Humorous Speech Champion representing DFW Toastmasters International in 2005. He is also a past president of AAF – Fort Worth.

Register now


2011 Student Conference

Student conferecnce tribeThe planning is in full swing as we head in the home stretch for the 2011 Student Conference. Students from across District 10 are signing up and looking forward to “taking no prisoners,” thanks to the crew at Brand Extract for the conference creative. Posters are printed, thanks to Southwest Precision Printing, and in the mail, thanks to PremierIMS.

The “tribes” (student teams) are being organized, so if you would like to host a team (have enough space to have 20 students and can provide them lunch), please contact Tim Raymond. Also, if you or a client are looking for creative campaign ideas for the youth market, we are also seeking a sponser for this year’s conference. The sponsor benefits from the work of these advertising/marketing students, by receiving 20 complete advertising campaigns put together based on their objectives. This is ideal for the client looking to market to the youth of today and getting a first hand strategy directly from their target audience.

If you are interested or know a potential sponsor, please contact Kate Wiggins.

The AAF-Houston Student Competition and Conference is November 4-5 at the Houston Marriott West Loop. Registration is $85 and due by October 21. Let the games begin! 

Update from the President's Council

The Presidents Council met this past September 12th at the new Jack J. Valenti School of Communication facility on the campus of the University of Houston. What a facility and what a great turnout of past AAF-H Presidents! Jack Valenti, the namesake of this state-of-the-art facility, served as the president of the Motion Picture Association of America for many years. However, Jack was also a partner with the legendary Houston agency Weekly & Valenti. Jack Valenti was a friend and consultant to then Vice President Lyndon B. Johnson, and was aboard Air Force One as he was sworn in following the assassination of President John F. Kennedy. He served as President Johnson’s press aide for years prior to moving to Hollywood as chairman of the MPAA, which he led for many years until his death.

As we look back over our Centennial year of the AAF-Houston, we also look back with pride at Jack J. Valenti, a past president of this organization, and his years of service to our country and the motion picture industry. Worthy of mention is that Jack Valenti was not only a native Houstonian, but also a graduate of the University of Houston.

The September meeting of the Presidents Council was at the invitation of and hosted by the College of Liberal Arts and Social Sciences College and the School of Communication. Dr. Beth Olson, director of the school, and Dr. Laura Ashley, head of the outreach program, Kim Howard and our own Larry Kelley presented an overview of the School and a tour of the facilities. The formal ribbon-cutting ceremonies took place on October 10th.

Your Presidents Council is proud to highlight even more “giants” from our city, and our organization; it serves as a reminder that this club is fertile ground for the talent in our city to grow and make a deep impact on our craft, our city, and our nation.

Wm. Scott Black
Chairman of the AAF-H Presidents Council

Member News: Looking for Leadership

Thank you to Dave Henry, Jennifer Bailey, Lindsay Stevic, and Diahna James for joining our leadership team! We are excited to have you on board and know that your talents will be instrumental in the success our club. The membership committee still has a few positions available for YOU to participate. We are looking for leaders to take on the following sub-committees:  Member Feedback/Research, The ALLY Committee and  Membership Fees Review and Revision. Contact me for more information on any of these very important sub-committees!

Also, we have officially wrapped up our renewal efforts for the 2011-2012. Thank you to everyone who took the opportunity to renew! If you haven't yet reviewed, you can still do so online.

See you at the next meeting!

All the best,

Christine Stevens

©American Advertising Federation-Houston, 2011. All Rights reserved.

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