Houston, TX (October 1, 2009)The American Advertising Federation-Houston has chosen Friends of BARC as the beneficiary for their annual public service initiative. The organization, dedicated to assisting the Bureau of Animal Regulation and Care (BARC) and the homeless animals at the City of Houston Animal Shelter, will receive a fully integrated, pro-bono advertising campaign created by professionals from several advertising agencies and marketing departments in Houston.
“We are thrilled to be selected as the recipient of this generous offer” said Ria van Dright, board member for Friends of BARC. “Working with AAF-Houston will help our group evolve by increasing our exposure to the citizens of Houston. This will enable us to maximize our support of the many animals that are taken in by the City of Houston Animal Shelter”.
“We were looking for just the right organization, not only one that provides a valuable service to the local Houston community and but one in need of advertising help” said Dwight Douthit, President of Douthit Design Group and director of this year’s public service initiative. “No other organization presented a greater or more urgent need and we felt the timing was right to help Friends of BARC now while BARC restructures”. The campaign, slated to launch in Spring 2010, will be one of the first animal related projects for AAF-Houston in recent years”.
Positions on the committee are still open for ad club members wanting to get involved. Please email@example.com if interested.
AAF-Houston (formerly the Houston Advertising Federation), one of the oldest professional organizations in Houston, was formed in 1911 by a group of forward thinking business leaders to promote business and the advertising community. Former public service clients have included The Houston Food Bank, The Living Bank, Lighthouse of Houston and The AIDS Foundation Houston.
About Friends of BARC
Founded in 2003, Friends of BARC is comprised of animal loving volunteers that realize the plight of animals that land at BARC—the city of Houston Animal Shelter. In addition to adoption drives and a feral cat “trap and release” program, the group assists injured BARC animals and works closely with elementary school children to teach animal kindness and the importance of spaying and neutering.