AAF-Houston September - Creative Matters!

Creative Matters Special Bulletin

September 2011 Issue 3

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In This Issue...

Special Bulletin: AAF-Houston, A Legacy of Greatness

If you are a member of the American Advertising Federation-Houston, you are part of something very special. You are part of an organization that has borne some true giants in our industry. These giants set the bar extraordinarily high in so many areas: creativity, innovation, leadership, advocacy, mentorship, education and beyond. Theirs is indeed a legacy of greatness.

It is with great pride that I would like to communicate to you that both Lyle Metzdorf and Jean William Brown have been selected and named to the Southwest Advertising Hall of Fame. The induction ceremony is to be held in Dallas on October 10.

Lyle MetzdorfLyle Metzdorf left a lasting legacy of creativity from Texas to New York. He founded his own agency, Metzdorf Advertising, in 1966 and built it into one of the largest independent agencies in the Southwest. He won awards for creative excellence in nearly every contest, every festival and every venue during his 40 years in advertising. In fact, he was chosen by AdWeek as the Southwest’s first All-Star Creative Director. He is perhaps best remembered for his stellar work for Blue Bell Creameries – a client of Lyle’s since 1969 – and grew Blue Bell’s share from 1% of the Houston market to the third-best selling ice cream brand in the U.S. In fact, the very creative platform used by Blue Bell then remains in play today. Metzdorf Advertising’s roster of clients boasted national and international brands such as Blue Bell, Conoco, Igloo and many others. Perpetually aware of his local responsibility, Lyle was well-known for producing many pro bono campaigns for community and charitable organizations. One of his proudest achievements was the mentoring of numerous art directors, writers and creative directors, many of whom went on to own their own businesses and make a deep mark in our industry, names such as Chuck Carlberg, Ellie Malavis, Charles Hively and many others. An ardent blue-water sailboat racer, he successfully participated in numerous offshore events, winning acclaim for his sportsmanship and seamanship. We lost Lyle in a fire accident aboard his sailboat a few years ago.

Jean William BrownJean William Brown was a 50-year veteran of the advertising and public relations business in Houston. He was a leader in his profession and in his community in addition to being the consummate adman, counselor, confidant and friend. Born in San Antonio, Texas, Jean was a fourth-generation Texan. He began his advertising career as a writer and account executive with McCann Erickson in Houston; Foote, Cone & Belding; and the legendary Rives, Dyke & Company, which was eventually acquired by Young & Rubicam. Today, the successor firm is Richards/Carlberg. Under his leaderhips, Rives, Dyke won numerous awards for creativity and effective advertising and served clients such as The Houston Chronicle, Schlumberger, TRW Mission, MW Kellogg, Stewart & Stevenson and various others. After retiring from Rives, Dyke/Y&R, he started his own consultancy, Jean William Brown and Associates, specializing in marketing strategy, human resources, search and recruiting, and mergers and acquisitions within the marketing/communications industry.. Jean was President of the American Advertising Federation-Houston, was a Silver Medal and Living Legend honoree as well as an Honorary Life Member. We lost Jean William Brown in November of 2004.

It is worthy of note that Jean William Brown’s assistant for almost 50 years was our very own June Cerrato, who received the Betty Riehl Excellence In Service Award from the American Advertising Federation during the organization’s annual conference in San Diego this past spring. June joined Y&R/Rives Smith Baldwin and Carlberg in 1957 and retired in 2002, allowing her to continue her service to our industry, dedicating countless hours to our organization. June has served as AAF-H President, as Governor and Executive Director of the 10th District (Texas, Oklahoma, Arkansas and Lousiana), and holds the honors of Living Legend, Life Member, Silver Medal, and the district’s Sterling Silver Award.

The AAF-Houston, its board of directors and the membership at large extend very sincere and heartfelt congratulations to the families of Lyle Metzdorf and Jean William Brown for their induction into the highly acclaimed and very exclusive Southwest Advertising Hall Of Fame. Congratulations also go to the clients and many employees and associates of these distinguished individuals. This is indeed a special moment for them and for all of us who are a part of this organization that they helped build into what it is today.

While I am certainly biased to our city and our club, I dare say that our chapter has generated more than its fair share of individuals whose creativity, innovation, courage and leadership have made an enormous mark on our industry and its people. Yes, the American Advertising Federation-Houston is fertile ground for the growth of “giants” and big ideas. This is our legacy. It always has been. It always will be.

For more information on the Southwest Advertising Hall Of Fame and the induction ceremony and how you can salute the families of Lyle Metzdorf and Jean William Brown, please contact the AAF-Houston office at 713-237-9999.

Here’s to our giants!

Still thinking about renewing your membership? Remember that your RTB is your ROI!

Alex Lopez NegreteDear AAF-Houston members,

As you know, we are at the tip end of “membership renewal” season. And, while I am happy to report that we have enjoyed solid renewal numbers, there are still those who have not yet renewed.

As our Membership Chair, the extraordinarily energetic and creative Christine Stevens, states in this very newsletter, our grace period for renewal at last year’s membership rates ends September 30, so I believe this is a good opportunity for me to remind you of the many benefits that your membership to the American Advertising Federation-Houston provides.

If you will recall, when we rebranded the Houston Advertising Federation and we became the American Advertising Federation-Houston, our motto was: “Unifying. Evolving. Making Our Mark.” These words very much reflect the very essence of the benefits of membership. “How so?” you may ask. Glad you asked.

Let’s start by addressing the power of gathering, the power of the collective. We are all aware of how different Houston’s advertising industry is today than it was a decade or two ago when enormous national agencies abounded. Houston’s advertising industry was, yes, larger. No question. It’s undeniable. BUT, it is also undeniable that unifying our industry and having a collective presence and identity is more important to us individually now than it was back then. There’s more at risk, and there’s more to win. Times are simply too tough and the landscape too fragmented to “go it alone” without association and without a unifying force behind us.

Then, there is the power of connection. How do we expect to evolve as individuals – or as agencies – if we are out of touch with each other, if we have no place or opportunity to talk to each other, to learn what the other is doing? How can we expect to navigate these turbulent waters without a point of reference? Evolution is key to our survival – arguably, we will do so more successfully if we are connected to each other and we have a perspective of how others are facing the challenges of an evolving marketplace.

I can assure you that the leadership of your American Advertising Federation-Houston is absolutely focused on making this a better, different organization than it has been in years past. One that is focused on providing value to its membership. One that is committed to creating programs that provide insights, learnings, perspective and connectivity like never before and like no other. This organization is also focused on its core purpose of providing education opportunities which will usher the next generation into our industry with the resources necessary to succeed: the many scholarships granted through the AEFH, an ever-growing internship program, the region’s best Student Conference and so much more.

I believe it would be fairly safe to say that none of us is in business to simply make a buck or pay our bills. Yes – this is critically important. But, if there’s one thing that has inspired me over time is the spirit and fire that exists within Houston’s advertising, production, media and creative community to make a difference. In our city. In our industry. And, on our clients’ bottom lines. We are all here to make our mark. And this is why the American Advertising Federation-Houston exists: to help its members find strength in unity, to survive and thrive in this dynamic marketplace through evolution so that we can all make our mark and remind the industry at large that Houston is a city that boasts world-class agencies, marketers and creative resources.

So, if you’re sitting on the fence and you’re looking for your RTBs (Reasons To Believe) as to why you should renew your membership, remember that your Return On Investment is inherent in every program and every event we hold. We will make sure of that.

So, c’mon. Get off the fence. Jump in before September 30, and get ready for a great year!

Sincerely and appreciatively,

Alex López Negrete

Alex López Negrete
American Advertising Federation-Houston
Chairman 2011-2012

Ruthless Creativity:Difference between good intentions and great results

Scott McAfeeJoin us on September 21st as we resume our monthly luncheon program to hear Scott McAfee, Senior Vice President,  ECD of Sanders\Wingo take on "Ruthless Creativity". He will share his perspective on how the shifting media landscape and increasing diverse marketplace are impacting creativity.

As partner, SVP and Executive Creative Director at Sanders\Wingo, Scott brings blue-chip brand experience and an eye for bold creative work to clients. His hallmarks are simple, vibrant concepts based on honest strategy.

Since joining Sanders\Wingo in 2002, Scott has steered the agency as it’s doubled in size, and led the team to several national awards, including The One Show, Communication Arts Design Annual and Black Enterprise Magazine’s 2009 Advertising Agency of the Year.

Scott’s work has been showcased in the Austin and the District Addys, the PRINT Regional Design Annual, Lurzer’s Archive, The One Show and the Communication Arts Advertising Annual and Design Annual. His portfolio includes work from AT&T, Pennzoil, Shell, Chili’s, State Farm, Chevrolet, YMCA and Goodwill Industries, among many others.

Register now


AAF Recognizes Houstonian with Service Award

The American Advertising Federation, at their annual conference in San Diego, CA, recently honored June Cerrato, of Houston, with the Betty Riehl Excellence In Service Award for her years of dedicated service to the advertising industry and AAF. Mrs. Cerrato in her over 45 year association with the advertising industry has continually proven her dedication to her employers, the AAF, and most importantly to her friends and business associates.

The award is named in honor of Betty Riehl, who was a longtime respected and revered senior member on AAF’s Washington staff and is given annually in recognition for outstanding service to the organization. Betty died in 1995. Dave Keith, former AAF Board Chair, commented “In my 50 years with AAF, I have been fortunate enough to work with many dedicated leaders, and can honestly say that June ranks among the very top. Like my good friend Betty was to AAF, June is to Houston and the District”.

June joined Y&R/Rives Smith Baldwin and Carlberg in 1957 and retired in 2002 to allow her more time for her AAF activities. She has served as AAF-Houston President; as Governor and Executive Director of the 10th District and has served on numerous other national and local committees. A huge supporter of advertising education, June helped organize Houston’s 41-year old, nationally acclaimed Student Advertising Conferences, was a founding member of the Advertising Education Foundation of Houston, and the Foundation for Advertising Education of the Southwest.

June was recognized by AAF-Houston as one of its Living Legends, is a Life Member, and previously received both Houston’s Silver Medal and the District’s Sterling Silver Award for outstanding service.

Greeting from the President's Council: Advertising Hall of Fame Nominees

Jean Brown and Lyle Metzdorf, two industry giants, were nominated to enter the Southwest Hall of Fame. The luncheon to honor these men, on October 10th in Dallas, is sponsored by the AAF 10th District.

The mission of the Southwest Advertising Hall of Fame is to honor men and women who have distinguished themselves professionally, contributed to the betterment of advertising and its reputation, and made volunteer efforts outside the workplace. Although both of these men and their agencies were very active in our organization, nominees are not required to be members of an American Advertising Federation (AAF) club and may represent all disciplines within the advertising industry.

These two honorees join other Houston recipients: Dave Keith, Fred Korge and Earl Littman from 2008; Richard Johnson in 2009; and Audrey Gilbreth, Alex López Negrete and Willard Walbridge in 2010.

You may not know all of these Hall of "Famers", but they are the people who have laid the foundation for the communications industry for today and tomorrow. These are all Houston’s own giants.

The Presidents’ Council of the American Advertising Federation-Houston congratulates the past employees, clients, and families of Lyle Metzdorf and Jean William Brown, as well as the entire advertising community of Houston. It has been fertile ground for extraordinary individuals with extraordinary talent who leave an indelible mark in the business and in the lives of the people whom they serve and lead.

If you would like to attend this luncheon or to be a Houston sponsor, contact the AAF-Houston office.

Wm. Scott Black
President’s Council

Member News: Tick, Tock - It is time to renew!

As we speak, your committee is working hard to wrap up our annual membership renewal efforts. As you know, memberships run from July 1st through June 30th each year and our grace period ends on September 30th. The window for renewal is fast approaching. If you have not yet completed your renewal, please do so today!

Your participation is important so remain connected by renewing online , contacting me directly at christine@acumendesign.com, or sending a check to American Advertising Federation-Houston, P.O. Box 27592, Houston, Texas 77227

In other news, THANK YOU to Jennifer Bailey, Lindsay Stevic and Diahna James for joining our leadership team! We are excited to have you on board and know that your talents will be instrumental in the success our club.

The membership committee still has a few positions available for you to participate! We are looking for leaders to take on the following sub-committees: Member Feedback/Research, The ALLY Committee, The Database Team, Member Benefit Review + Revision, Membership Fees Review + Revision and a Copywriter. Contact me for more information on any of these very important sub-committees!

All the best,

Christine Stevens

©American Advertising Federation-Houston, 2011. All Rights reserved.

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