Creative Matters—AAF-Houston, November 2012, Issue 14

Creative Matters

November 2012 Issue 14  

Corporate Sponsors

In This Issue...

Message from Chairman

Dear AAF-Houston Members,

November is my favorite month in Houston! Glorious weather, my birthday month, and Thanksgiving holidays all make for a great time of year. This year, Thanksgiving falls early in the month and gives us an extra week of holiday shopping. The extra week is good for advertisers, retailers and the economy.

Party Time!

The ADDY Kickoff Party will be at Langrand and Company on Wednesday, November 7th, 4pm -7pm. Pick up your ADDY packets and enjoy food, spirits and great music! Our ADDY Chairs, Nicole Fellers and Anna Giles will be on hand to explain new rules and categories. We will celebrate the holidays at a huge HCA MIxer at Capitol of St. Germaine on Thursday, Nov 29th, 6pm. Free appetizers and band. Don't miss it!!

The Hall of Fame Committee chaired by Fred Korge and Leo DeLeon and the Silver Medal Committee headed by Locke Bryan are requesting nominations. Please submit your nominations before November 15. and

Due to the busy holiday season, we do not hold Luncheons in November and December but we will be back at the Junior League in January for another dynamic speaker in our Creative Thought Leader Series.

Wishing you all a Happy Turkey Day


Camille Bryan

ADDY Call for Entries Mixer

This year’s ADDYs marks a new century for the club, and a new half-century for the awards gala. Please join us for an evening of creative fun, food and fellowship where you can pick up your ADDY entry packets and ask all of your burning entry questions.

There are new categories, a whole new entry website, new entry rules and new broadcast entry upload methods, so be sure to check out the category and rules downloads on the AAF-H ADDY web page.

DATE: Wednesday, November 7, 2012

TIME: 4:00pm - 7:00pm

LOCATION Langrand and Company (Fotofest Building)

1113 Vine Street
Houston, TX 77002

Due to downtown street construction, we have provided detailed directions to the event, so be sure to go to the web page for those details.


Special thanks to:
for hosting the event.

HCA Mixer

The HCA Holiday Mixer will be at The Capitol at St. Germain w/Michael Harts Band playing.

Come join in the fun on Thursday, November 29th.

Artist of the Month: Dick Smith

During the course of his career, Dick not only wrote and produced hundreds of award winning radio and TV commercials, but wrote and produced, numerous, short films, and several original productions of the Houston Ad Federation’s ADDY Awards show, including an all original production & score in the Wortham Theater.

Dick’s awards include national Clio’s for Houston Chronicle, a radio series for Capitol National Bank, and a radio campaign for the American Heart Association. National Addy’s were won for Whataburger and Zeigler Coal, and national Effie’s (for advertising effectiveness) for The Houston Post, a Houston radio station and the American Cab Company in Austin. Dick’s local and regional awards would number more than a hundred Gold Medals for his radio, TV and print work. Dick is the only four time Adweek All Star, being honored as All Star Radio Copywriter, All Star Creative Director, All Star Executive of the year, and All Star MVP. Dick is also a Silver Medal winner for the Houston Ad Federation for the year 2007.

Everything Comes Full Circle

Remember when Alex Bogusky quit advertising at the height of his career, leaving $15 million on the table, after MDC Partners, a global holding company, bought his agency CP+B.

Remember he was burned in the trade press?

Remember he left to start the Fearless Revolution and Common?

No? You were in the bathroom?

Well, Adweek's recent Data Points: Responsible Youth article and accompanying infographic seem to vindicate what Bogusky was saying all along. The results of an opinion poll, found out consumers see brands as the most powerful force in the world for social change. — Duh!

According to Bogusky, "Modern brands are worth billions of dollars, representing over half of the companies total value." But the problem is, "Even the most progressive companies can't share that value. And the value only accrues to the company itself; not to society; not to the environment; and not to the generations of the future."

While cause marketing isn't new, the seismic shifts consumer behavior have on the advertising industry itself, are new!

Juxtapose this against, Déjà Vu All Over Again, another Adweek article in the same issue, blasting former CP+B client, Burger King. Here is a brand in free fall with a new Agency of Record (McGaryBowen for the curious), pimpin' it's brand to garner creative ideas on the cheap from other agencies.

Which would you rather be doing? Trying to represent a brand that spent over 27 million in media buys last year, but now only offers, maybe, 1 million dollars for your killer idea? Or representing something you believe in, while co-creating the brand?

The sea will continue to change. Most of the creatives I know live by their heart and intuition. It's where the great insights and creative comes from. It's not surprising then that Bogusky is once again ahead of the curve.  Who wants to sell junk when you can sell a better future.

I'd love to hear your feedback. You can reach me at

Jonah B Sanders

Jonah B Sanders

©American Advertising Federation-Houston, 2012. All Rights reserved.

Jonah Sanders
(713) 471-7519
Author: Jonah Sanders
Phone: (713) 471-7519
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