In Memoriam: Rosario Charles Laudicina, Jr., March 10, 2014
Rosario Laudicina entered this life in November 1946 in Marietta, Ohio, and left it on March 10, 2014, at his home in Houston. He was preceded in death by his parents Ruth Ann and Rosario Charles "Charlie" Laudicina and his beloved niece, Haley. He is survived by his three siblings, David, Betsy and Tana, his sister-in-law, Rebecca and his brother-in-law, Charles and his nieces and nephews, Rose, Sascha, Nikolas, Elli, and Dominic.
The eldest son of a military man, Rosario's early life was spent living in Caldwell, Ohio and East Weymouth, Massachusetts. He attended junior high school in Okinawa, Japan, where his father was stationed, and graduated high school in Rome, New York. He attended Purdue University graduating with a Master's Degree in Visual Design in 1970. Teaching was a recurring theme throughout Rosario's life beginning with a teaching assistant position in the engineering department at the university. In 1976, he and his first wife, Peggy Lynn, moved to Edinburg, Texas, where he taught graphics and advertising design at Pan American University, operated a small advertising design business and developed his love for Padre Island and the Gulf Coast. After moving to Houston in 1978, he continued working in graphics and advertising design for a number of agencies and private clients as Laudicina Design. In 1998, he co-founded Pensar LLC, a marketing communications partnership. In 2005, he returned to his roots in education when he became an adjunct professor at the University of Houston in the Jack J. Valenti School of Communications, where he helped guide the professional aspirations of his students. Throughout his long career as an advertising design professional, Rosario was active in the Houston Advertising Federation, the Art Directors Club of Houston and in the development of the Only In Houston website community for Houston's marketing and communications professionals. He was passionate about teaching, the elegance of simplicity, the integrity of spare design, skiing with his family in Colorado and authentic Italian cuisine (Sicilian in particular). He was a lover of dance as well as a gifted musician who played a mean blues harp (harmonica). Devoted brother and uncle, fervent friend, teacher, band-mate and jammer, and gentle caretaker of his animal companions, Ruby and The Captain, Rosario will be sorely missed by all who were fortunate enough to have spent time in his orbit, were influenced by his ideas, and appreciative of (or mystified by) his unerring ability to express the concept that preceded the convention. As Rosario would have said to those who will miss him, "Be like water..."
All who would like to pay their respects to his memory are invited to join his family and friends at a remembrance gathering on Wednesday, March 26th at 3pm at the Live Oak Friends Meeting House, 1318 West 26th Street, Houston, Texas 77008. In lieu of flowers, the family requests that donations be made in his name to the cause or charity of their choice.
Published in Houston Chronicle on Mar. 23, 2014
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