Creative Matters—AAF-Houston, May 2013, Issue 20


MAY 2013 Issue 20 


In This Issue...

Message From The Chairman


Dear American Advertising Federation-Houston Members,

Spring is here and things are hopping at AAF-Houston! We have another great Creative Thought Leader Speaker for you on May 15th at the Junior League of Houston. Don Pierce, Business Director of Ferrari-Houston will be our speaker and will share the story of the Ferrari Brand. Don promises to bring a “sample”. Wait till you see what is parked in front of the Jr. League on May 15th. Call 713-237-9999 or register online. Plan to wear something red!

I just returned from the Tenth District Convention in Tulsa Oklahoma where our own Jay Hagins was officially elected as 2nd Lt Governor of the District. It is very prestigious for our chapter to have a governor and we are lucky to have Jay Hagins representing Houston.

In other Convention news, the Houston chapter won 39 District ADDY’s and two first place awards for Club Achievement. Our students also did well. University of Houston, led by Professor Larry Kelley placed first in their division of the National Student Advertising Competition. The team will now travel to the National competition in Phoenix in early June. The team must raise $10,000 for travel funds. Contact Larry Kelley if you would like to make a donation. Congratulations, University of Houston NSAC team!!

I am pleased and proud of our Scholarship Foundation, AEFH, for giving out 16 scholarships to deserving students attending colleges and universities in the Tenth District area. The April luncheon featured Jim “Mattress Mack” McIngvale as the speaker and raised an additional $25,000+ for scholarships! Congratulations to Rich Klein, the AEFH Board of Directors and to the luncheon chairs, Brenda Love and Judy Lakin.

May will be a busy month--the Membership renewal campaign is in full swing. You will receive a renewal notice by email so please renew your AAF-H membership and continue to enjoy the benefits of membership. The new AAF-H 2013-14 Board of Directors will be voted on in May. Please take time to cast your vote by email or at the luncheon on Wednesday, May 15th.

See you at the May Luncheon and don’t forget to wear red!



Camille Bryan


Creative Thought Leader Speaker Series: Don Pierce


Click Here To Register

Dates To Remember


AAF-H May Luncheon, Houston Jr. League                              Wednesday, May 15

AD2 Bowl Your ADS Off!                                                                Saturday, May 18th

AAF-H Board Meeting                                                                    Wednesday, May 22

AAF-H Summer  Mixer, 2299 White St.                                       Thursday, June 6

AAF National Convention in Phoenix, AZ                                    June 5-18

Club Officer Training, Dallas, Texas                                            Friday, June 21

Jay Hagins Elected To Tenth District Leadership Position

JayHaginsElectedD10.jpg JayHagins.jpg

Longtime AAF-Houston member, Jay Hagins, was elected as 2nd Lt. Governor of the AAF's 10th District at the annual convention last weekend in Tulsa. He takes office on July 1st along with in-coming Governor Kevin Cassis of Austin and 1st Lt. Governor Angelo Antoline of Dallas. Jay has been one of Houston's representatives to the AAF for many years serving on many of the district's committees.

The American Advertising Federation is the nation's oldest national advertising trade association and the only organization representing all facets of the advertising industry. Headquartered in Washington, DC, the AAF acts as the "Unifying Voice for Advertising"  representing more than 40,000 advertising professionals located in ad communities across the country and more than 200 AAF college chapters with over 6,500 student members.

The AAF 10th District represents 26 affiliate advertising clubs and federations in Arkansas, Louisiana, Oklahoma and Texas. Signature programs of the AAF include the Advertising Hall of Fame, The ADDY Awards, the National Student Advertising Competition, The Mosaic Center on Multiculturalism and summer Ad Camps for high school students.

Dress Rehearsal For University Of Houston NSAC Team


The Valenti Group, the student advertising agency at the University of Houston, will hold a dress rehearsal for our road to the National Student Advertising Competition on Monday, June 3 at 6pm at the Jack J. Valenti School of Communication at the University of Houston. The presentation will be in room 144.

Parking is available in parking lot 16. From this lot, you can walk directly to the School of Communication. Enter the courtyard and signs will direct you to room 144. Pizza will be served after the dress rehearsal.

2013 AEFH Scholorship Luncheon Photo Gallery













AAF-Houston Living Legend, Fred J. Korge Receives 2013 IABC Houston Legacy Award


The International Association of Business Communicators, Houston Chapter, announced that Fred J. Korge is the first recipient of its Legacy Award. Fred is a pioneer in all phases of corporate communications, corporate identity programs, branding and annual reports. He changed how business was done in Houston and helped forge Houston’s tradition of design excellence.

Fred will received the Legacy Award on April 18 at the annual IABC Houston Bronze Quill Awards Gala at The Junior League of Houston. It was a night devoted to recognizing excellence in communications.

Baxter + Korge

Fred Korge and legendary illustrator Norman Baxter founded Baxter + Korge Studio in 1957 to serve the commercial needs of the Houston advertising community. Initiatives to recruit top talent, raise rates and pay scales, and demand high-quality work from both employees and clients generated significant impacts on the Houston creative community and the region as a whole. During the boom years of the 1960s, communication and marketing needs expanded as the business community grew. The firm evolved from an art studio to a full-service design firm. Over the decades, more than 217 of the finest young creative minds and talent crossed career paths with Baxter + Korge. The firm was acquired by Bates Southwest in 2001 and Fred became president of Bates’ corporate design group.

Fred has continued his career as brand consultant at Savage Brands, a Houston-based branding, marketing and design firm recognized as one of the most prestigious design communication firms in the nation.

In 2012 he established the Baxter + Korge Education Scholarship with wife Pat through the Advertising Education Foundation of Houston to continue his support of excellence, passion, and talent. The AEFH ( awards annual scholarships to college sophomores, juniors and seniors pursuing undergraduate or post graduate degrees in advertising, communications, interactive marketing, journalism, radio and TV, commercial art, public relations, or related fields.


Fred served on the Texas State Technical College advisory design and print committee, on projects at Texas Tech University, and on the Houston History magazine advisory board at the University of Houston. He was a consultant on the AAF- Houston Creative Legacy Project. He has served on boards or advisory committees for The Health Museum, The Heritage Society, and American Red Cross. He is an active member of Christ the Servant Lutheran Church, Houston.

Honors and Awards

Fred Korge is past president of the American Advertising Federation–Houston, recipient of the AAF Silver Medal, past AAF Tenth District Governor, and recipient of the AAF Tenth District Silver Service Award. He is an AAF-Houston Living Legend and was inducted into the Southwest Advertising Hall of Fame in 2008.

If you have comments or feedback, email me at


Jonah B Sanders

© American Advertising Federation-Houston, 2013. All Rights Reserved.

Jonah Sanders
(713) 471-7519
Author: Jonah Sanders
Phone: (713) 471-7519
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