HAF Time Online August - Only in Houston

HAF time online
August 2007, Issue 6 

In This Issue...


Rita trelewiczOver 20 new members joined HAF this month! Many took advantage of the HAF/OiH joint membership discount. Some of them shared a little about themselves and are profiled in this issue. Say hello to them at upcoming events. Lucky for us, some things do get out of Vegas. This month's luncheon speaker is Randy Snow, the creative behind the "Only in Vegas" campaign.

The new HAF Board for 07-08 had their first meeting last week. Committees are forming and volunteers are needed to keep the organization growing. On August 29th, HAF/Ad2 hosts the monthly mixer at Arcodoro on 5000 Westheimer at Post Oak from 5:00pm - 8:00pm. Hope to see you there.

Ad2 is looking for sponsors to support their biggest fundraiser of the year. Round up your teams and whip up your best batch of chili, beans or gumbo at OO XXV. If you prefer not to handle the heat of this fiery cooking competition, you can still be a supporter with new sponsorship opportunities available this year. Contact Crystal Land for more information.

As always, if there is something you want included in future issues, drop me a line. I look forward to hearing from you.

Until next month, thanks for reading!

Rita Trelewicz
HAF Time Online

What Happens in Vegas, Stays in Vegas!

Randy snowThe speaker for the HAF August Luncheon on August 15 is Randy Snow, the executive vice president and creative director of R&R Partners, Las Vegas. His firm came up with the "What Happens in Vegas, Stays in Vegas" concept for the Las Vegas Convention and Visitors Authority.

The "Only in Vegas" campaign is one of the most popular and successful campaigns running today, and received the "Grand Marketer of the Year" award from Brandweek. Hear about the consumer research and account planning work that was done to develop the campaign and how R&R Partners has leveraged the popular TV commercials and tagline into a fully integrated marketing campaign that helps attract record breaking visitors to Las Vegas.

During his tenure at R&R, Randy has recruited a world-class team of creatives who produce work that consistently lands in the pages of The Wall Street Journal, Archive, Adweek, Shoot and Communication Arts. Under his direction, R&R Partners' work has been honored locally and regionally - including finalist positions for several Golden Pencils in The One Show Awards, and back-to-back "Best of Show" ADDY® awards. This event is sponsored by Clearpoint Creative. Register Now

HAF Wants You!

We are on a mission to make the chapter more relevant, to increase the fun factor and to become the "Ad Smart" organization everyone is talking about. The first step is for you to get involved! Choose one of the fun teams below, call the contact person to ask questions and join the team.

Get Ad Smart and volunteer Today!

Change your life Today!


AAF National Conference 2007 - The Biggest Ever

In June, the biggest AAF National Conference ever was held in Louisville, home of Churchill Downs and Muhammad Ali Center. Houston's contingent consisted of Jay Hagins, President of HAF, Ann Iverson, Chair of OiH, Susan Saurage-Altenloh, AAF's new 10th District Governor, and Debbie Ray Walder, co-chair of the national ADDY's.

Houston contingentOver 700 people from clubs all over the country were fully registered for all events and an additional 200 were registered for individual events. Wally Snyder, chair of AAF, said more attended this conference than any in its history.

The Houston contingent took on several roles during the conference:

  • Susan Saurage-Altenloh, inducted as the newest 10th District Governor, conducted her first meeting.
  • Debbi Ray Walder did as fantastic a job as ever putting together and running the national ADDY show with her co-chair.
  • Jay Hagins, among many other things, accepted all of HAF's numerous Club Achievement awards.
  • Ann Iverson presented Jimmy Warren with the Bart Cummings Gold Medal award.

Welcome New Members

Please welcome the newest members of HAF. To help break the ice if you see them at an event, we profiled a few. If you are a new member and would like to include a short profile in future newsletters, contact Becca Castillo. Be a part of the Houston Ad Crowd and join HAF now!

Matt Jones - Water Design Studio, Barbara Langham - ARenaissance House International / BDL Public Relations, Molly Lombardi - Hewlett Packard, George Craig - George Craig Photography, Paul Yeager - FYI-Media, Walter Bernard - Bay Area Imaging, Mark Hiebert - Hiebert Photography and Professional Imaging, Morris Malakoff - Morris Malakoff Photography, Eric Theriot - Legacy Design Group, Terry Halsey - Terry Halsey Photography, Mary Frances Blatchley - forBri Marketing & Design Inc., Chris Jones - IDOSites.com, Nancy Hinnen-Newton - Hinnen-Design, Susan Coon - Disc Inc., Linda Hadfield - Hadfield Communications, Michael Mosier - Tech Services Group, Kim Miller - Graphique, Inc., Melanie Haynes - The Tasty Voice!, Petri Darby - darbyDarnit, and Kyle Allen, Jeanine Dodge, Faizan Bodhani and Erin Sliter - FKM

Matthew Jones credits watching too many "Bewitched" re-runs as a kid as the reason why he is in advertising. For over 18 years his balanced his marketing work with professional juggling on the side. He and his partner worked everywhere from Alaska to Colorado to New York to Florida and all points in between...including The Texas Renaissance Festival.

Barbara langham, phd, aprBarbara Langham arrived in Houston from Japan, just in time for the oil bust. She worked multiple jobs as a writer, teacher, creative writing/literature professor and college dean before starting a PR business which has since morphed more towards integrated communications. She is a published author of short fiction, poems and articles on creativity and creative writing.

George craigGeorge Craig born and raised in Houston so he can tolerate the heat and enjoys other non-summer times in Texas. His father was in the advertising business his whole life and growing up in this environment motivated George to become a commercial photographer. He has "fixer-up-itis" which leads him to restore old cars and to build or remodel homes.

Paul yeagerPaul Yeager is media producer/director with experience in film and video, as well as interactive multimedia and online development. He is thrilled that he can make a career out of doing something so fun and entertaining. His love of adventure and the outdoors leads him to the strangest neck of the woods he can reach on his motorcycle.

Mark hiebertMark Hiebert finds great pleasure in the work and in the exploratory nature of photography. He is interested in people and the stories that shape their lives, and photography is a vehicle by which he can help tell their stories. He enjoys working on personal photography projects that explore abstraction and reveal the uncanny or sublime.

Terry halseyTerry Halsey is originally from South Dakota, the home of the Corn Palace and Mount Rushmore. Every semester, he teaches a class for the Digital Communications Department at HCC. He especially loves the variety of food in Houston, joking that chefs in Houston can deep-fry just about anything, even Twinkies.

Mary frances blatchleyMary Frances Blatchley was born and raised in Chicago, then lived on Hilton Head Island, before landing in Houston. She is a multi-CEO of a few strategic marketing and design firms with forBri Marketing & Design being her main focus. She sees the positive side in most situations and enjoys outdoor sports that include water and hanging with her daughter, Bri.

Chris Jones started out as a graphic designer for a small magazine where his technology addiction began. As each new genre was introduced, he couldn't wait to start experimenting and found his niche. He loves every aspect as what he does and gets a great sense of satisfaction when he delivers exactly what his customers want. An avid football fan, he is glued to the couch during football season.

Nancy hinnen-newtonNancy Hinnen-Newton got into advertising and graphic design because she discovered pretty early in life that she had a talent and passion for typography, photography and illustration. Her artistic flair carries over into her painting. She enjoys collecting art pottery and exploring Houston's hidden charms and living in her downtown loft with her husband.

Susan coonSusan Coon is a partner in a data conversion, electronic document management, and hard drive recovery services company. Twenty-five years ago, the only place to do conversions was Chicago. She changed that and the business has evolved greatly since. Her addiction to golf brought her to play the greens in the Bahamas, Canada and Ireland.

Linda hadfieldLinda Hadfield is a desert rat from Arizona who didn't own an umbrella until she moved here. She is a registered dietitian but tired of telling people what NOT to eat so changed gears and began telling people what TO eat. As a result, many of her customers are in the food industry. In her free time she reads celebrity rags. TMZ and Paris Hilton are favorites.

© Houston AdvertisingFederation, 2007. All Rights Reserved.

Rita Trelewicz
Author: Rita Trelewicz
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