HAF Time Online July - Media, Out of Control?

 
HAF time online
July 2007, Issue 5  

In This Issue...

Introduction

Rita trelewiczWhat is going on with media these days? Are we so inundated with ads that we have become oblivious or is it that we just want the information we want, when we want it? What is a marketer to do? Traditional and non-traditional media expert, Jouette Travis helps us answer these questions at the monthly luncheon this week.

Over 60 people, including some board members, were at the 13 Celsius Wine Bar for last month's mixer. See if you can spot yourself or what you missed among the photos at HAF's photo sharing site on Flickr. Don't miss out this month. Mark you calendar for the upcoming mixer on July 25.

If you missed last month's luncheon, a new HAF member and my work colleague, Charlissa Holman, wrote an enjoyable review of the awards presented to HAF members. Congratulations everyone! Read on for an update on the Texas Legislative session and there's still time to get involved with Ad2's biggest fundraiser of the year, OO XXV.

As always, if there is something you want included in future issues, drop me a line. I look forward to hearing from you.

Until next month, thanks for reading!

Rita Trelewicz
Editor
HAF Time Online

What the $&*# Is Going On in Media?

Jouette travisDeclining print circulation figures. Consumers blasting past commercials via DVR. Interactive spinning out of control. The invasion of user-generated content. What the $&*# is going on in media, what does the future hold and what do advertising and media professional need to know to stay ahead of the curve? At this month's HAF Luncheon on July 18, get answers from inside the walls of global media powerhouse, Carat.

Jouette Travis is an expert in traditional and non-traditional media strategy/planning/execution, specializing in optimizing integrated media programs. As EVP, Managing Director of Carat USA Dallas, she integrated the online and offline efforts of RadioShack and incorporated direct marketing, market research and online media into the media effort. Her work to merge client databases with syndicated media research won an Echo Award from the Direct Marketing Association and reduced mass media costs by 40 percent for a telecom client. This event is hosted by HAF and AWRT, and sponsored by Robert Half. Register Now

Legislative Session Update by Lee Vela, Legislative Chair

The 80th session started out in January just as it ended with Speaker Craddick under siege. This set the tone for the session beginning with an unsuccessful attempt to replace him and the retribution that followed. Powerful Committee Chairs lost their seats on key committees and chaos ensued. The "Key Stone Cops" atmosphere ensured that little of substance was accomplished.

The session had more drama than a daytime soap opera. From Senator Gallegos in his hospital bed to be near the chamber, to Senator Whitmire having a shouting match with the Lt. Governor, to the missteps by Governor Perry with vaccine mandates and the TransTexas Corridor, it was like watching a continuing episode of "Lost." The final act was the 42 bills that Governor Perry vetoed. While impressive, it did not surpass his record of 82 from a previous session.

The outdoor advertising monitored more than 900 bills with 50 having a direct negative impact. Only one bill of these bills was passed and signed by the Governor. That amended version of that bill became a very good precedent for the outdoor industry. Fortunately, there was not a proposal for an ad tax this session, however this idea has floated around for years and could resurface as they continually look for new sources of revenue.

Over the next 18 months there will be much jockeying for the speakers seat with more lined up to be speaker than were lined up to be the father of Anna Nicole's baby. In addition, fueled with a $4.1 million campaign war chest, do not count Speaker Craddick out just yet. The speaker's fight might conclude with a modern day showdown at the OK Corral.

Back in the Saddle For Ad2's Biggest Fundraiser

Grab your ladles, round up your teams and saddle up for OO XXV - Ad2's biggest fundraiser of the year! Ad2 is "Back in the Saddle" and ready to throw the best darn event yet and we want you to be involved!

We are looking for folks to whip up their best batch of chili, beans, or gumbo! Heck, depending on your level of sponsorship, you can do all 3! So, if you think that your chili's hotter, your beans are better, or your gumbo's a little tastier than the rest, dust off your recipes and join us on Saturday, October 6th at Skyline Displays of Houston. The festivities start at high noon and end a 5:00 p.m. At the end of the day, the team who has the tastiest recipe in each category will win the coveted Golden Ladle award!

Proceeds will benefit, in part, the Robin Mueller Scholarship Fund and the Ad2 Houston organization to help continue their professional development efforts for young professionals in advertisings & marketing. The next planning meeting is July 19 at 6PM. Contact Crystal Land or visit ad2houston.org for more info!

Welcome New Members

Please welcome the newest members of HAF. To help break the ice if you see them at an event, we profiled a few. If you are a new member and would like to include a short profile in future newsletters, contact Becca Castillo. Be a part of the Houston Ad Crowd and join HAF now!

Katie Laird - Schipul, Tammie Nielsen - Adswork4u Mobile Bill Boards, Mike Parra - Lockwood, Andrews & Newnam, Inc., Ernest Powell - AIG VALIC, Jeff Shell - Neal Hamil Agency, Katarina Tehlirian - Ann Lee & Associates, Dhelfor Balbin and Elizabeth Ramsey - Metropolitan Transit Authority, and Carlos Tiangco, Patricia Pena, Lina Fuh, Katherine English, and Elizabeth Clancy - Houston Chronicle

Katie lairdKatie Laird is originally from Texas, but lived most of her life in Belgium. A woman of many passions, she describes herself as a crazy marketer-blogger-student-mommy-photographer-
music junkie-technologist-pilot. These passions give her lots to chat about when waiting for a Frappucino, like taking photos of graffiti with vintage cameras.

Tammie nielsenTammie Neilsen got involved with mobile billboard, gorilla marketing campaigns, and large format digital printing and deliveries as a result of looking for more effective advertising and marketing campaigns for her husbands business. The idea has expanded since. When not working she raises money for Sarah's House homeless shelter for women and children.

Ernest powellErnrest Powell is a native Houstonian and has never met a stranger. As a marketing executive for AIG VALIC, he successfully manages a team of 40 with creative vision and planning to execute the company's marketing initiatives. For fun, he likes to read, workout and collect baseball cards. While he loves Houstonians, he could live without the heat.

Jeff Shell watched Compaq build their headquarters behind his family's home. After graduating from the University of Texas, he started at the Neal Hamil Agency which his mother, BJ Shell, purchased in 1993. On his off time, among other things, he likes to watch his chickens play and collect their eggs.

© Houston AdvertisingFederation, 2007. All Rights Reserved.

Rita Trelewicz
(713) 419-3567
Author: Rita Trelewicz
Phone: (713) 419-3567
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