|June 2007, Issue 4|
In This Issue...
As summer kicks off this month, HAF continues to go full steam. Last month, the HAF education committee awarded seven scholarships at the May luncheon and honored George DeMontrond, III at the Trailblazer Gala. The Big Huge Summer Mixer sponsored by HCA was an enjoyable kick-off to many more summer activities.
This Wednesday we peek inside the Rockets marketing machine and finish the month with the HAF/AD2 Mixer at 13 Celsius in downtown. Next month, we get insight from Jouette Travis, the Managing Director of Carat USA on "What the $&*# is Going On in Media?" And then later in the month, we get a look at the Fall TV Preview joint hosted by HAF and AWRT. In a few weeks, look for a printed version of HAF news coming to your door courtesy of new Editor Chuck Costello.
Staring in July, Houston's Susan Saurage-Altenloh, president of Saurage Research Inc., will serve as Governor of the American Advertising Federation's Tenth District. This district includes Texas, Oklahoma, Arkansas and Northwest Louisiana. A long time supporter of many Houston professional events, we know she will represent us well. Congratulations and Good Luck Susan!
As always, if there is something you want included in future issues, drop me a line. I look forward to hearing from you.
Until next month, thanks for reading!
The Houston Rockets: One Team. One City.
Seliece Caldwell will take you inside the Rockets marketing machine with a salute to the Rockets legacy, its players, team accomplishments and community contributions. You'll also get a sneak peak at the upcoming 2007-08 season!
Seliece Caldwell oversees the development of creative sales strategies, new business generation, sales and services practices, product development, and the expansion of customer service systems for customer retention. She came to the Rockets with 20+ years of experience in sales and marketing. Most recently she served as the senior vice president of marketing for the Greater Houston Convention and Visitors Bureau, leading the strategic direction of the organization's sales, marketing, communications, and tourism departments, Film Commission, International Protocol Alliance and the Houston Image Group. Register Now
AAF10th District Elects Susan Saurage-Altenloh Governor
Susan Saurage-Altenloh, president of Saurage Research Inc., has been elected to serve as Governor of the Tenth District of the American Advertising Federation. She will officially take this office on July 1, 2007.
Saurage-Altenloh is former president of the Houston Advertising Federation (2002-2003) and served on the HAF board for four years. She is also past president of the American Marketing Association, Houston (1999-2000), and is an adjunct professor at Houston Baptist University. At the national level, she is an active member of the Marketing Research Association and the Qualitative Research Consultants Association. Her professional awards include the Silver Medal Award in the American Advertising Federation and the Jaycees Outstanding Young Woman of the Year Award. Full Story
Trailblazer Gala Highlights
Last month, the Houston Advertising Federation in conjunction with the Houston Chronicle, hosted the 11th Annual Trailblazer Gala at the Houstonian Hotel. Chronicle Publisher and President, Jack Sweeney, emceed the event which was a fun-filled and enjoyable evening.
The purpose of the Trailblazer Award is to recognize an outstanding business professional in Houston who embodies the importance of marketing, its role in the success of business in our community and in building Houston's image. In recognizing these outstanding Trailblazers, the Houston Advertising Federation seeks honorees who exemplify a Houston spirit and who underscore the strong partnership between the advertising and business communities. This year's recipient, George DeMontrond, III is no exception. Full Story
Welcome New Members
Please welcome the newest members of HAF. To help break the ice if you see them at an event, we profiled a few. If you are a new member and would like to include a short profile in future newsletters, contact Becca Castillo.
Carolyn Drushel - Patrinely Group, LLC, Carol Gambill - 106.9 the point, Cox Radio, Mike Reeds - Clear Channel Outdoor, Inc., Kevin Willis - New York Life Insurance Company
Carolyn Drushel is a rare breed, a native Houstonian born in Heights Hospital. She started her career in the commercial and residential real estate development industry as a receptionist because she thought there would be opportunity for advancement. She was right! Carolyn is now the Vice President of Marketing & Communications for Patrinely Group.
Kevin Willis says he bluffed his way into his first job at Ogilvy & Mather in New York and two years later he became the youngest Creative Supervisor at the agency. After reading a script Kevin wrote, George Burns said, "Kid, you got the wrong Jew."Kevin along with his good friend, Chris Hill created the Downing Street Pub.
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