HAF Time Online May - High Tech Marketing

HAF time online
May 2007, Issue 3

In This Issue...


Rita trelewiczJames Benham of JBKnowledge Technologies will talk about various aspects of  high tech marketing this month. In keeping with this theme, I did some  investigative work. Since HAF Time Online launched, the posted version  averages 12 views a day and there has been a spike in newsletter subscribers.  This is great news so the word is getting out and we plan to increase  the trend.

Last month, Stan Richards made a splash, especially when he announced the merger of the newly formed Richards/Carlberg Agency based in Houston. Ads for their first joint project, a campaign for the Houston Chronicle, should be airing soon. With almost 300 attendees, it was standing room only.

Next month HAF joins the Houston Communications Alliance for a summer mixer and Ad2 is hard at work on Oyster Orgy 2007. Get the most out of your HAF membership and get involved. Contact Jay Hagins for HAF or if you are a young professional contact Crystal Land for Ad2.

As always, if there is something you want included in future issues, drop me a line. I look forward to hearing from you.

Until next month, thanks for reading!

Rita Trelewicz
HAF Time Online

The High Tech Approach to Marketing

James benhamToday's high-tech approach to marketing requires you to know more than just the basics. At the May 16 HAF luncheon, you'll get a handle on new web technologies, flash animation, 3D graphics, and search engine optimization. You'll learn what they are, when they're applicable, and their capacity for ROI. If your clients require web or technology based solutions, this luncheon is a must.

James Benham is founder and president of JBKnowledge Technologies, Inc., a consulting and development firm specializing in creative services outsourcing and technology consulting, with offices in College Station, Texas, Albuquerque, New Mexico and Salta, Argentina. Register Now

Advertising Hall of Achievement

The industry's premier award for super achievers has honored 95 advertising superstars since 1993. These honorees continue to make headlines and shape the future of advertising. Do you know an outstanding client or colleague? Nominate them for this prestigious award by the June 29, 2007 deadline.

Nominees must meet the following criteria

  • Age 40 or younger at the time of the nomination and employed in the American advertising industry (advertisers, agency or media)
  • Outstanding career achievements, with measurable results in the field of advertising including but not limited to marketing, sales or media
  • Qualities that motivate others to excel, by mentoring, inspiring, training or volunteering

The inductees will be honored on November 13, 2007 during a luncheon at Gotham Hall in New York City. Visit the American Advertising Federation for more information.

Remembering Jack Valenti

Sadly, Jack Valenti, former HAF President (1953) and HAF Living Legend Award winner, died Wednesday of complications from a stroke at the age of 85.

Silver-haired and silver-tongued, the diminutive and always nattily attired Valenti was a tireless advocate for the film industry for 38 years. His most enduring legacy is the film ratings system which labels movies G, PG, PG-13, R or NC-17 as a parental viewing guide. He instituted the system in 1968 and it still works largely as he envisioned it.

Valenti made an impact on many individuals such as Steven Spielberg, Kirk Douglas, Luci Baines Johnson, daughter of President Lyndon Johnson and President George W. Bush. He will be missed.

Welcome New Members

Please welcome the newest members of HAF. To help break the ice if you see them at an event, we profiled a few. If you are a new member and would like to include a short profile in future newsletters, contact Becca Castillo.

Randy Durrenberger - Second Baptist Church, Steve Wellman - USA Today, Patrick Davis - Apogee Search, Shayne Forsyth - CMC Construction Services, Margo Lunsford - KBR Government and Infrastructure, Connie Sorrels, Jill Lindquist and Kari Musik - Artsquad

Patrick Davis aka Hobo to friends and family since he as was four, is Chicago born but deep down considers himself a Minnesotan. He started a wakeboarding and waterskiing school in Minnesota and spent a year teaching English in South Korea. His latest challenge is tackling the new and exciting, tactical form of advertising - Search Engine Marketing.

Shayne Forsyth manages all marketing aspects for CMC Construction Services, a retail supplier of construction materials to contractors. Before working in the construction industry he spent three years in sports marketing focusing on collegiate athletics and minor league baseball. It is no wonder that he's a huge fan of the Rockets, Astros and Texans.

Jill lindquistJill Lindquist, SPHR is the branch manager for the Imprimis Group. A former manager once said, "Never wait for someone to give you permission to succeed! Live life on YOUR schedule, YOUR speed and YOUR level of success!" An avid scuba diver and a two time cancer survivor, Jill continues to adhere to this advice in every aspect of her life.

Connie sorrelsConnie Sorrels is emphatically from Texas. She has a memory like an elephant and amazingly never forgets anything! Career highlights range from working with the great Tom Landry to a very large polar bear on a commercial. When she is not scouting talent for the Art Squad, she is in the kitchen creating delectable delights for friends and family.

Kari musickKari Musick is a graphic artist by trade, but also enjoys the challenge of sales. Becoming a talent manager for Art Squad allows her to combine both passions. Her artistic ability was apparent at an early age when she won the Easter coloring contest at Eckerd's in Lufkin. Her prize - a big stuffed yellow chicken! During down time she enjoys golf or painting.

Steve Wellman has been in newspaper advertising sales since his high school newspaper days; eventually working his was up to managing southwest ad sales for USA TODAY. A Kurt Vonnegut fan, reading his last book was an enjoyable reunion with an author who gave him great pleasure in college. He looks forward to working with HAF as a co-chair of the District 10 ILA Awards.

© Houston AdvertisingFederation, 2007. All Rights Reserved.

Rita Trelewicz
Author: Rita Trelewicz
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