HAF Time Online September - The Last HAF

HAF time online
September 2007, Issue 7 

In This Issue...


Rita trelewiczThis is the last issue of HAF Time Online, as we know it. Big changes are afoot at HAF and the end of HAF Time Online is just one of them. It started with the changing of the guard. Last month, the new board launched the "Ad Smart" campaign in an effort to increase the fun factor and make the chapter more relevant.

It continues this month as we say goodbye to HAF. Wally Snyder, President and CEO, American Advertising Federation will be on hand to celebrate our last HAF luncheon on September 19. He will let a few cats out of the bag on more changes in store for the Houston organization. One of them will be a new look for our online newsletter.

On a sad note, HAF Past President Charles Lutz died unexpectedly on Tuesday, August 28th in Grand Rapids, Michigan. He was president of HAF in 1981 and while president of the Ketchum office in Houston, he provided HAF with its very first separate office space in the Ketchum building.

As always, if there is something you want to share, drop me a line. Let us know what you think about the changes in store for HAF.

Until next month, thanks for reading!

Rita Trelewicz
HAF Time Online

“The Last HAF Luncheon” Features AAF President Wally Snyder

Wally SnyderOn Wednesday, September 19, 2007, Wally Snyder, President and CEO, American Advertising Federation is going to let some very cool cats out of the bag at "The Last HAF Luncheon," so you won't want to miss this terrific presentation.

Wally has been the American Advertising Federation president and CEO since 1992, often testifying before federal and state lawmakers on behalf of nearly 50,000 AAF members. He serves on boards for The Ad Council, The AAF Foundation, the Advertising Educational Foundation, and the National Advertising Review Council. His articles have appeared in Advertising Age, Marketing & Media Decisions, The Journal of Advertising Research, Marketing & Communications, American Advertising and Food & Drug Reports. He has even appeared on CNBC, CNN and Fox News. Finally, prior to joining the AAF, Wally was Associate Director for Advertising Practices at the Federal Trade Commission's Bureau of Consumer Protection.

In short, Wally is one guy you definitely want to listen to. So make your plans to be a part of "The Last HAF Luncheon." Register Now. Thanks to our sponsors C2media for printing, Lopez Negrete Communications for creative services, and Saurage Research and Disc, Inc. for underwriting the event.

GHP Marketing Excellence Awards

Melissa StevensPlease join the Greater Houston Partnership and representatives from AMA, BMA, IABC, SMPS and HAF for the third annual Marketing Excellence luncheon on Friday, September 21 from 11:30 - 1:30 PM.

Meet the "best of the best" in Houston's marketing talent. Award-winning marketing pieces honored by these local marketing associations will be showcased at the event. The luncheon will include a keynote address entitled "Advertising Unwrapped" from Melissa Stevens, President, FKM Houston. FKM is one of the country's largest independent, full-service marketing communications firms. Melissa is also Founder of Stevens|FKM, the agency's public relations group.

Melissa is recognized internationally as a communications innovator and for the originality and effectiveness of the campaigns she directs. Described as "a leader in the new era of public relations," she has brought fresh perspectives to a wide range of public relations and advertising issues and developed inventive new ways to draw attention to each client's brand in today's media-saturated environment.

Join us as we celebrate and explore marketing innovations that reflect the cutting edge of business communications. The event is located at InterContinental Houston Hotel € 2222 West Loop South and the cost is $40.

Green Lights & Red Flags: FTC-BBB Rules of the Road for Advertisers

Do you know when you can -- and can't -- use fineprint in advertising? Does your commercial email comply with new legal requirements under the CAN-SPAM Act? What are you doing to make sure your company doesn't make the headlines with a data security "oops"? How can advertisers, agencies, and attorneys work together to make ads effective -- and legally compliant? What are your options when your competitor crosses the line with misleading claims?

Join national experts on October 25th at "Green Lights & Red Flags: FTC-BBB Rules of the Road for Advertisers," a half-day "back to basics" workshop about complying with truth-in-advertising standards. Sponsored by the Better Business Bureau and the Federal Trade Commission in partnership with the American Advertising Federation Houston and the Houston Bar Association, "Green Lights & Red Flags" features national experts discussing what you need to know about the latest advertising hot topics. The event runs from 8:30 to 12:45 at the Houston Club, 811 Rusk Avenue. The $70 admission includes breakfast, lunch, a CD of all course materials, and a great opportunity to network with colleagues. For more information, visit www.bbbhou.org or www.ftc.gov/greenlights.

Welcome New Members

Please welcome the newest members of HAF. To help break the ice if you see them at an event, we profiled a few. If you are a new member and would like to include a short profile in future newsletters, contact Becca Castillo. Be a part of the Houston Ad Crowd and join HAF now!

Greg Phelps - Gregory James Phelps Photography, Susan Hagler - FKM, Martin Lopez - Silver Street Studio, LLC, Achinta Mitra - Tiecas, Inc., Denise Morgan- TV Man, Ivan Perez - Houston Museum of Natural Science, Dwight Cook - Sound Works/Christwebs, and Cesar Rincon - TV Informa

Greg PhelpsGreg Phelps started photograpy in 1975 after receiving a degree in mechanical engineering. His recent projects include, "Women Who Make A Difference," for the United Way and "A Portrait of Survival" for the American Cancer Society. He admires Walt Disney, a true genius and fantasic inspiration who endured tremendous set backs before making it.

Walter BernardWalter Bernard is from Switzerland. And yes, he is punctual and enjoys chocolate & cheese. Call him if you need a cheese fondue recipe. He got the urge to own his own business when he went through “male menopause” and established a graphics, photographic, and art printing company. He enjoys playing the piano and tinkering with his 1960 MGA.

Melanie HaynesMelanie Haynes has been a working actress and voice over performer in Houston for over 25 years. Recently she set up a home digital audio recording studio which allows her to record for clients all over the world. It has given her a deeper respect for audio engineers, especially those who used to edit miles of tape with a razor blade!

© Houston AdvertisingFederation, 2007. All Rights Reserved.

Rita Trelewicz
Author: Rita Trelewicz
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