The American Advertising Federation - Abilene has invited Joe Fournet, the Creative Wizard behind Ideas & MORE, to present his thoughts on creativity and its impact on the advertising industry. Highlights of Mr. Fournet's November 11th talk will be showcasing the Creativity Survival Kit and how techniques of idea generation can aid in small business marketing.
"No matter the size of one’s budget or what it is a company is selling to the public, creativity plays a vital role in getting the consumer’s attention," observes Mr. Fournet. "Even more important is the idea. And how best to convey it in a convincing manner. This is a challenge for big business and an even greater one for small businesses. The Creativity Survival Kit is a fun way of illustrating how ideas can be born and one's creative juices can be kept flowing, especially when combating the small business marketing battles, " he says.
Mr. Fournet is a past-president and current Board member of the International Association of Business Communicators (IABC)/Houston, member of the Houston Strategic Forum, Houston Interactive Marketing Association, and Greater Houston Partnership.
He serves as Secretary on the Executive Committee as well as member, Board of Directors of the American Advertising Federation - Houston, Professional development/Certification Chair - American Advertising Federation Tenth District, and is a Board member of the Houston Area Apple Users Group. Mr. Fournet is also a founding member of Only in Houston and has served on the Advisory Board of Create Magazine.
The Abilene Chapter is part of the Tenth District of the American Advertising Federation (AAF). It's the only national grassroots trade association to encompass all segments of the advertising industry, including advertisers, agencies, media, college chapters and national trade associations engaged in various advertising pursuits.