The AAF chapter, representing the Midland-Odessa area of West Texas, is hosting Mr. Fournet as he presents a program regarding the importance of the idea and its impact on creativity in small business marketing.
"Creativity and the importance of the idea is very relevant in today's marketplace," states Mr. Fournet. "Sometimes the simplest idea gets overlooked because the so-called creative is either too cute, too complex or just plain dumb. Execution get in the way. How we can best convey the idea to the audience is what's important," he emphasizes. "Doing this for large business is enough of a challenge; just think what it's like for small business."
Also at the luncheon, Mr. Fournet will be addressing some of the local college students who hope to get help creating credible advertising programs at the schools.
The "next stop" for the Creative Wizard will be in Abilene, Texas, for that AAF chapter's November meeting on the 11th, Veteran's Day.
Mr. Fournet is a 30-year veteran in the advertising and marketing industry, and currently serves on the Executive Committee of the AAF-Houston Board of Directors as Secretary and as a board member.