James Edmund Datri Named President-Elect of the American Advertising Federation

WASHINGTON, D.C.‹The board of directors of the American Advertising Federation (AAF) today elected James Edmund Datri as the federation's next president and CEO. Datri will assume leadership of the AAF on November 1, 2008, following a transition period that will begin in September. Datri's election concludes a search and selection process that commenced in September 2007 upon the announcement of the retirement of current President & CEO Wallace Snyder.

"I am thrilled that Jim Datri will be our next president and CEO," said Murray Gaylord, chairman of the AAF board of directors. "The advertising industry is in the midst of the most profound transformation in 50 years, and Jim truly understands the unique challenges for marketers, advertising agencies and the media in today's landscape. The search committee developed a long list of criteria, and Jim matched all."

Datri is currently a partner in the law firm of McDermott Will & Emery in McDermott's Government Strategies Practice Group, based in Washington, D.C. A 1992 Harvard Law graduate, he served as executive director of the Democratic Caucus in the U.S. House of Representatives from 2003 to 2005. He is well known within Washington, D.C., for his leadership in government and public policy and was named five times to Roll Call's "Fabulous Fifty" list of the 50 most influential advisers and strategists on Capitol Hill. Datri served for more than a decade in senior positions in the U.S. Congress and was previously a partner at Manatt, Phelps & Phillips, an AAF member. He has a long track record of engagement with advertising industry issues and concerns and worked with the AAF during the foundation of the Mosaic Center on Multiculturalism. Datri received his B.A. in 1989 from the University of California, Santa Cruz, where he was a University of California Regents Scholar.

Said Snyder, "I have known Jim Datri from his time on Capitol Hill and his work with the AAF on our issues and programs. He will bring energy and enthusiasm as he represents our members both in Washington and in their communities. I know he will continue to unify our membership and our industry as we move forward."

"I am honored to take on this new opportunity for leadership and service, during a time of immense change in the advertising industry," said Datri. "The AAF has a large and diverse membership, including ad clubs, college chapters, national advertisers, ad agencies, television networks, newspaper and magazine publishers, and leading media companies and service providers. The AAF is an effective and dynamic organization, whose membership I look forward to serving."

The American Advertising Federation (AAF), headquartered in Washington, D.C., acts as the "Unifying Voice for Advertising." The AAF is the oldest national advertising trade association, representing 50,000 professionals in the advertising industry. The AAF has a national network of 200 ad clubs located in ad communities across the country. Through its 215 college chapters, the AAF provides 6,500 advertising students with real-world case studies and recruitment connections to corporate America. The AAF also has 130 blue-chip corporate members that are advertisers, agencies and media companies, comprising the nation's leading brands and corporations. For more information, visit the AAF's Web site at www.aaf.org.

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