Sugar Land, TX -- Joe Fournet, Owner/Creative Director of Ideas & MORE
is headlining the September professional development meeting of the Oklahoma City chapter of the American Advertising Federation.
Mr. Fournet was invited to address the club about the importance of the idea and how creativity plays a role in small business marketing. " No matter the size of one's budget or what it is a company is selling to the public, creativity plays a vital role in getting the consumer's attention," observes Fournet.
"Even more important," he emphasizes, "is the idea and how best to convey it in a convincing manner. That's a challenge for big business and an even greater one for small business."
Joe will also be presenting some techniques on idea generation and creativity to the Ft. Smith, Arkansas chapter of AAF during the third week of September.
Joe is a 30 year veteran in the advertising and marketing industry and currently serves on the Executive Committee of the AAF-Houston Board of Directors as Secretary and as a board member.