Radio Advertising Heats Up with Houston YMCA and Radio Lounge
Summer vacation means keeping kids entertained. In Houston, the YMCA has always been trusted by parents to provide quality summer programs for kids of all ages. Houston YMCA once again turned to radio to get the word out to parents. The radio advertising campaign, produced by Radio Lounge, targets moms and dads to let them know that registration is open.
"This campaign will capture those still undecided about how their children will benefit most from the summer break." says Radio Lounge President/Partner Ray Schilens. "The radio campaign is also emphasizing how the YMCA can be a one-stop destination for families with the slogan “Do more together this summer”."
Radio Lounge Creative Director/Partner M. Bruce Abbott added, "A tough economy is making it more of a challenge to maintain positive growth for many recreational-type venues. Therefore, the YMCA needed a strong radio advertising campaign for recruiting".
The Houston YMCA tapped Radio Lounge to hyper-focus on Moms with a message about the core values of the “Y” combined with affordable solutions for kids and grownups to participate together in a safe setting. The kids are able to take advantage of summer camps, while the adults can take advantage of the YMCA’s adult programs.
"YMCA Houston has been a partner with Radio Lounge over the past couple of years with Radio Lounge creating and producing their broadcast campaigns." adds Schilens. "Their mission and their message is very timely and dovetails well into our current economic client. "
Radio Lounge tapped two distinctive Houston area female voice actors for the radio production parts. Two :30 second spots were developed to run as stand-alone :30’s, or be piggy-backed as a :60 spot. Several Houston stations are on the buy with the radio campaign is being supported by direct mail.
So if you've got little ones, and you live in the Houston area, visit the YMCA Houston website to sign up.
Radio Lounge provides full service radio advertising campaigns, including strategic design, creative development, media planning, media buying, testing, tracking and measurement. For more information visit the website at http://www.radioloungeusa.com or call toll free 1-866-4-AUDIO-9 (1-866-428-3469) for a free consultation.TEST
Source: Radio Lounge