Susan Saurage-Altenloh, president of Saurage Research Inc., has been elected to serve on the Board of Directors for the Qualitative Research Consultants Association for 2009-2011.
QRCA is a leading global organization focused on excellence in qualitative research. The 1,000+ members from around the world include focus group moderators, facilitators, interviewers, and planners in many types of qualitative research. Their expertise includes focus groups, individual depth interviews (IDIs), ethnography, observational research, usability research, idea generation, and other qualitative approaches in-person and online.
Saurage-Altenloh is the former Co-chair of QRCA's Creativity and Innovation Shared Interest Group. She has also served as Technology Chair and Webmaster for the group. Saurage-Altenloh is former governor of the Tenth District of the American Advertising Federation (2007-2008). She has served as president of AAF Houston (2002-2003) and served on the AAF Houston board for four years. She is also past president of the American Marketing Association,
Saurage Research Inc. -- which stays on the early adoption curve of new techniques and methodologies -- has won several national and regional awards for its creative and unique research approaches to securing critical information for marketing and strategic planning. Notable clients include Tenet, Conoco, Cameron, the EPA, HP/Compaq, Chicago Board of Trade, BP, Exxon, Dow, Siemens, MD Anderson Cancer Center, and McDonald's.
More information http://www.saurageresearch.com or 800-828-2943.