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18-Mar-09 12:00 PM CST

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Radio Advertising Campaign for Poolcenter.com Makes a Big Splash with Creative from Radio Lounge – A Direct Response Radio Advertising Agency

Summer is approaching, and Houston, Los Angeles and Tampa are the latest targets on the radar of Pool Center.COM in a radio advertising campaign created and produced by Radio Lounge. Rob Cox, President of Pool Center.COM had worked with Radio Lounge last year on the original concept. “We really felt that they knew our customers, and the spot came off very nicely. It was a natural for us to return to Radio Lounge again this year to create another humorous outtake.” This round of creative is called “Squish” and will be airing in Sunbelt markets, with an offer to tune up your pool for spring.

“The concept behind the creative is so much fun”, replies Radio Lounge Creative Director and Partner M. Bruce Abbott , “first you hear a diving board, then the sound of SQUISH! Disgusting sounding…squishy…the sound effects just make you feel like you’ve landed SPLAT on this thick layer of sludge.” The commercial is perfect for PoolCenter.com, who targets pool owners with pool maintenance services.

An interesting sidebar, the ad runs only when the weather is 75 degrees or higher. With the help of Google Marketing, the spot uses a coupon code to track performance.

Radio Lounge provides full service radio advertising campaigns, including strategic design, creative development, media planning, media buying, testing, tracking and measurement. For more information visit the website at http://www.radioloungeusa.com or call toll free 1-866-4-AUDIO-9 (1-866-428-3469) for a free consultation.

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