August 2010, Issue 17

In This Issue...

• Introduction
• Creative Thought Leader Series: Patrick Coyne
• AAF-Houston Helping Friends in Need
• Houston Media Classic
• Member News

Introduction

The Houston Chronicle ran a story on AAF Houston's campaign for the Friends of BARC last week. The story featured a couple of the ads and a billboard along with covering several important points such being a responsible pet owner by spaying and neutering your furry friend. It was a great opportunity for our initiative.

According to an article by Sangeeth Varghese on Forbes.com, if you hold your people to high expectations, they often rise to meet those expectations. He believes there are four key elements to ensure success. The first is to declare your high expectations, the second is to communicate your expectations clearly, the third is to make sure those expectations fit the recipients and lastly communicate your expectations at every level.

Sometimes seemingly impossible goals are the most likely to be met. Most people enjoy a challenge so if your goals are clearly articulated, people will focus all their effort on attaining them. A leader should only establish expectations that have a real chance of succeeding--even if they do sound impossible at first. When you expect something truly out of the ordinary, most people will rise to the occasion. How to you get the best out of people?

As always, if there is something you want to share, drop me a line. I look forward to hearing from you.

Rita Trelewicz
Editor
AAF Houston AdSmart

Creative Thought Leader Series: Patrick Coyne

This Wednesday, August 18, 2010 AAF-Houston will co-sponsor a joint luncheon with the Media Alliance of Houston (formerly AWRT Houston) where Patrick Coyne will discuss the history and philosophy of Communication Arts magazine. He will talk about how CA's competitions work and how creative's are chosen for profiles in the magazine. He will also present a selection of award-winning design and advertising projects produced on limited budgets and discuss the future of creativity in the post-information age.

Patrick Coyne is editor and designer of Communication Arts. In addition to determining the layout and content of the magazine, Mr. Coyne writes feature stories and the editor's column. He has also guest lectured at numerous creative clubs and universities. The recipient of numerous awards for his design and art direction (including a silver medal from the Society of Illustrators), Coyne received the 2004 Design Leadership Award from the American Institute of Graphic Arts. Prior to joining CA in 1986, Coyne studied at the California College of the Arts, worked for Michael Mabry Design and SBG Partners and established the multi-discipline, San Francisco-based design firm of Patrick Coyne Stephanie Steyer Design Office.

Communication Arts is the leading professional journal for designers, art directors, design firms, agencies and corporate communications departments. Current circulation is 60,000 paid. Through editorials, feature articles and annual competitions it sponsors, CA provides new ideas and information, while promoting the highest professional standards for the field.

Register now for this event.

AAF-Houston Helping Friends in Need

Members from Friends of BARC, BARC and the City of Houston recently got a first look at the newly completed public service campaign created by AAF-Houston for Friends of BARC. The campaign, consisting of TV, radio, print and outdoor, hopes to encourage more Houstonians to support Friends of BARC, by volunteering, donating money and adopting from BARC.

“The campaign has been quite well received by the advertising and media community with major TV, radio and outdoor companies on board,” says Dwight Douthit, who heads up the initiative for AAF-Houston. But there are still some hard costs that are not covered. Support this important citywide initiative by sending donations made payable to AAF-Houston at AAF-Houston, P.O. Box 27592, Houston, TX 77227.

The complete presentation of the campaign will take place on August 18th at the monthly ad fed luncheon at the Junior League of Houston. The entire campaign is posted on the Friends of Barc website.

The Houston Media Classic

The 2010 Houston Media Classic is just a couple of months away. Plan to join them as they celebrate their 20th anniversary at the Blackhorse Golf Club on October 28.

For more details contact Tami Weitkunat.

Member News

The AAF - Houston Board of Directors board was recently elected. If you have any news you want to share with the group or want to include a short profile in future newsletters, please contact Rita Trelewicz. Let the Houston Ad Crowd know what is going on with you!

The Board Officers:

• Chairman: Tami Weitkunat
• Chairman Elect: Alex Lopez Negrete
• Vice Chairman: Camille Bryan
• Treasurer: Norm Pegram
• Secretary: Joe Fournet
• Immediate Past Chairman: Natalie Gonzalez
• President: Jay Hagins

Board Members: Dallas Baker, Allison Bond, Troy Burwell, Miles Cathey, Joe Cesaratto, Dwight Cook, Dwight Douthit, Pat Fant, Nicole Fellers, Joe Fournet, Tad Grow, Tammy Guest, Mark Harris, Larry Kelley, Rich Klein, Craig Koopersmith, Heather Loftiss, Darrell Picha, Tim Raymond, Lisa Riley, Cesar Rincon, Moses Robles, Alan Stivers, and Dennis Vegas.

• Presidents Council Chair: Scott Black
• YP/Ad2 President: Candace Pittman
• AEFH Chair: Rich Klein
• OIH Chair: Dwight Cook