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nc. Magazine has ranked Lopez Negrete Communications 4,444th on its fourth annual Inc. 5000, up from 4803rd last year, in an exclusive list of the nation's fastest-growing private companies. The list represents the most comprehensive look at the most important segment of the economy: America's independent-minded entrepreneurs. Over a three-year period, Lopez Negrete, one of the largest leading Hispanic communications agencies in the nation, has experienced a revenue growth of 20 percent.  ...

Freed Advertising was back in the Radio Lounge studios working on the new Hispanic radio campaign for IKEA Houston. On the creative side Senior Copywriter Kyle Jones and voice actor Cynthia Martinez worked in Radio Lounge's Surround Studio "A". Radio Lounge has also been a creative partner with Freed for the IKEA Hispanic radio and television spots. Listen to one of the new IKEA radio advertising spots right now. Radio Lounge provides full service radio ...

August 2010, Issue 17 In This Issue... Introduction Creative Thought Leader Series: Patrick Coyne AAF-Houston Helping Friends in Need Houston Media Classic Member News Introduction The Houston Chronicle ran a story on AAF Houston's campaign for the Friends of BARC last week. The story featured a ...

July 2010, Issue 16 In This Issue... Introduction Creative Thought Leader Series: Patrick Coyne Dwight Douthit Named to AAF National Board of Directors AAF-Houston Comes to the Aid of the Innocent Member News Introduction AAF-Houston was named Club of the Year in Division II of the American Advertising ...

Local ad man, Dwight Douthit has been appointed to the American Advertising Federation (AAF) national board of directors. President and owner of Douthit Design Group, Douthit has been active on the local level for most of his professional career. He serves on the board of directors for AAF-Houston and currently is the group’s Public Service Director. The announcement came last week at the group’s annual conference in Orlando. During his two-year term, Douthit will represent ...

June 2010, Issue 15 In This Issue... Introduction Creative Thought Leader Series: Guy Bommarito Ten Outstanding College Students Receive Scholarships Focus Emotions for Added Charisma Member News Introduction Although summer is still two weeks away, it feels like summer arrived weeks ago. That's Houston for you! A good way to chill out is by participating in "Cocktails for a Cause," on Friday, June 11. The Dream Fund organization helps those in our advertising and ...

The American Advertising Federation – Houston (AAF Houston) and the Advertising Education Foundation of Houston (AEFH) presented scholarships to ten deserving college students at the AAF Houston monthly luncheon on May 19 at the Junior League of Houston. Honoring students who are pursuing an undergraduate or postgraduate degree in advertising, communications, journalism, radio and TV, commercial art, marketing, public relations or related fields, AAF Houston presented ten ...

May 2010, Issue 14 In This Issue... Introduction Creative Thought Leader Series: Emotions and Body Language How to save a life? Help BARC What's Your Emotional Intelligence Ranking? Member News Introduction People produce about 50 different types of smiles. However, there's one difference that really ...

The Advertising Hall of Achievement is the industry's premier award for superachievers. Honor an outstanding client or colleague by nominating them for this prestigious award. Nominees must meet the following criteria: Age 40 or younger at the time of the nomination and employed in the American advertising industry–advertisers, agency or media; Outstanding career achievements, with measurable results in the field of advertising including but ...

Senate Majority Leader Harry Reid, D-Nev., has scheduled a vote for Monday, April 26 to begin consideration of financial reform legislation. The House passed version of the bill grants sweeping new rulemaking authority to the Federal Trade Commission. AAF recently warned members of the dangers of these new powers. That alert can be read here. As of this writing, the Senate bill does not include the FTC language. However, Senate Commerce Committee Chairman Rockefeller recently said, "As we ...

April 2010, Issue 13 In This Issue... Introduction Networking Your Way to New Business AAF-Houston’s Scholarship Foundation Tax Break! Houston's Creative Bailout Member News  ...

Rudy Lopez-Negrete to Manage Music and Content Initiatives from Agency’s California Office

Lopez Negrete Communications, Inc., one of the nation’s leading and largest independent Hispanic owned and operated agencies, has once again won the Gold in the “Multicultural” category at the American Research Federation (ARF) 2010 David Ogilvy Awards ceremony for its Hispanic Heritage Month campaign launched for the agency’s largest client, Walmart Stores. This is only the second year that the award category Multicultural has been offered by the Advertising Research ...

Mark went into hospice care last Friday. I'm sure Mark would appreciate you saying a prayer for his wife, Pam, and his family.

March 2010, Issue 12 In This Issue... Introduction Mass Advertising is Dead AAF 10th District Convention Deadlines 6 Powerful LinkedIn Marketing Tips Member News Introduction  ...

February 2010, Issue 11 In This Issue... Introduction Create-Or-Die: Thriving In The Create-On-Demand World PR, Web and Media Support Needed for Public Service Campaign Lopez Negrete Hispanic Marketing Education Fund Scholarship Member ...

Matt’s Portfolio Class, a Houston-based advertising school offering classes for undergraduates, interns, junior-level employees and small business owners, has added a third course to its lineup. The new class, called “The Account Side,” is designed to give students a taste of what it’s like to be an Account Executive or Project Manager in an advertising or marketing agency. Students will learn everything from project management techniques and habits of great ...

January 2010, Issue 10 In This Issue... Introduction Revolutionary Opportunities in Branded Entertainment MIX. MINGLE. BE COOL. MADMIXER. Advertising Hall of Fame® to Induct 8 Members Member News Introduction Happy New Year! Last month we had snow and this past weekend we had a blast of arctic air. It was a great weekend to sit by the fire with a good book and sip hot chocolate. The year is starting off fantastic! While some people might not agree, I enjoy the cold ...

HOUSTON (Dec. 11, 2009) – Lopez Negrete Communications, the second largest independent, Hispanic owned and operated, full-service agency specializing in Hispanic marketing, announces the appointment of Ed Cantú to the position of Director of Consumer Insights. Cantú will lead the agency’s Account Planning and Consumer Insights team for the agency and will play a key role as a member of the Strategic Planning Team of the agency. “I am elated to have Ed join ...

December 2009, Issue 9 In This Issue... Introduction Mark is Bald and Needs Our Help! Thar They Blow: ADDY® Awards Deadline 2009 American Advertising Federation Student Conference Member News  ...