Advertising Articles List View

February 2010, Issue 11 In This Issue... Introduction Create-Or-Die: Thriving In The Create-On-Demand World PR, Web and Media Support Needed for Public Service Campaign Lopez Negrete Hispanic Marketing Education Fund Scholarship Member ...

Matt’s Portfolio Class, a Houston-based advertising school offering classes for undergraduates, interns, junior-level employees and small business owners, has added a third course to its lineup. The new class, called “The Account Side,” is designed to give students a taste of what it’s like to be an Account Executive or Project Manager in an advertising or marketing agency. Students will learn everything from project management techniques and habits of great ...

January 2010, Issue 10 In This Issue... Introduction Revolutionary Opportunities in Branded Entertainment MIX. MINGLE. BE COOL. MADMIXER. Advertising Hall of Fame® to Induct 8 Members Member News Introduction Happy New Year! Last month we had snow and this past weekend we had a blast of arctic air. It was a great weekend to sit by the fire with a good book and sip hot chocolate. The year is starting off fantastic! While some people might not agree, I enjoy the cold ...

HOUSTON (Dec. 11, 2009) – Lopez Negrete Communications, the second largest independent, Hispanic owned and operated, full-service agency specializing in Hispanic marketing, announces the appointment of Ed Cantú to the position of Director of Consumer Insights. Cantú will lead the agency’s Account Planning and Consumer Insights team for the agency and will play a key role as a member of the Strategic Planning Team of the agency. “I am elated to have Ed join ...

December 2009, Issue 9 In This Issue... Introduction Mark is Bald and Needs Our Help! Thar They Blow: ADDY® Awards Deadline 2009 American Advertising Federation Student Conference Member News  ...

HOUSTON (Nov. 24, 2009) – Lopez Negrete Communications, the second largest independent Hispanic owned and operated agency in the country, earned the Gold for its “El Santa Holiday Card” at the 54th Annual Art Directors Club of Houston (ADCh) Awards Show. The agency was also recognized with two Silvers and two Bronzes in the Advertising category for esteemed clients Bank of America, Dr Pepper Snapple Group and Wal-Mart Stores. “Houston has always had a ...

November 2009, Issue 8 In This Issue... Introduction Ignore Everybody and Other Keys to Creativity 4th Annual HCA Holiday Mixer Another Threat to Advertising Deductibility Member News  ...

DEATHS As a special remembrance to our colleagues who have passed before us, Only in Houston has added a new link to the site honoring our departed friends. If you would like to add the name of a friend in the industry who is not listed below, please send information to Lou Congelio at lou@stanandlou.com. Bob Knowlton, October 21, 2009 Jim G. Hetherly, 1934 - 2009 Mary Elford, June 9, 2009 Dan Ammerman, May 11, 2009 Brett Elliott, March 30, 2009 Sabra Gill, 1941

Susan Saurage-Altenloh, president of Saurage Research Inc., has been elected to serve on the Board of Directors for the Qualitative Research Consultants Association for 2009-2011. QRCA is a leading global organization focused on excellence in qualitative research. The 1,000+ members from around the world include focus group moderators, facilitators, interviewers, and planners in many types of qualitative research. Their expertise includes focus groups, individual depth interviews ...

October 2009, Issue 7 In This Issue... Introduction How Businesses Can Thrive in the New Global Neighborhoods Friends of BARC Benefits from AAF-Houston's Initiative Houston Media Classic Golf Tournament Member News  ...

Houston, TX (October 1, 2009)The American Advertising Federation-Houston has chosen Friends of BARC as the beneficiary for their annual public service initiative. The organization, dedicated to assisting the Bureau of Animal Regulation and Care (BARC) and the homeless animals at the City of Houston Animal Shelter, will receive a fully integrated, pro-bono advertising campaign created by professionals from several advertising agencies and marketing departments in Houston. “We are thrilled to ...

September 2009, Issue 6 In This Issue... Introduction The 411 on Social Media Marketing Reconstruction: Paving Your Way to Success Locke Bryan Productions Salutes Summer Interns Member News Introduction  ...

If you would like your advertising agency to be included in this year's list of top ad agencies in Houston, contact Nicole Ferweda, Senior Researcher, The Houston Business Journal is requesting information for its return of the Houston-Area Advertising Agencies. NEW ONLINE SURVEY: Our new survey system is individualized, secure and printable. You can save your answers, quit the survey and return later to finish it. Be sure to click "Finished" at the end of the survey to submit your answers

STANANDLOU has added media planner and buyer, Sarah Sides, and account executive, Sarah Springer to the staff at the Houston full service advertising and marketing agency. Sides and Springer were added to assist with new clients Kolache Mama, Renaissance Health System, the Houston Dynamo and existing STANANDLOU clients. Sarah Sides comes on board with more than five years of experience in the advertising and marketing arena. Formerly with McCann-Erickson/LCI Media in Houston and Garden Ridge

Inc. 5000 Ranks Hispanic Agency No. 4803 with Three-Year Sales Growth of 13.8% HOUSTON, August 24, 2009 – Inc. magazine has ranked Lopez Negrete Communications No. 4,803 on its annual ranking of the 5000 fastest-growing private companies in the country. The award-winning Hispanic agency has shown a sales growth of 13.8 percent during the past three years, enabling Lopez Negrete to maintain its position on the Inc. 500 list. The list represents the most comprehensive look at the most ...

August 2009, Issue 5 In This Issue... Introduction The Research Behind Compelling Design Think Like a Designer Two Against One Member News Introduction We all know that first impressions count. ...

JIMMIE G. HETHERLY "JIM" devoted husband, father and grandfather passed away in Houston, Texas Thursday July 30, 2009. He was born in Lampasas, Texas October 20, 1934 to W.F. and Faye Hetherly. He is survived by Lenora Bales Hetherly his wife of 51 years. Surviving relatives include their children Julie Hetherly Laine, and her husband David of Lampasas and Richard Scott Hetherly of Dallas, brother Melvin Earl Hetherly "Nootie" and his wife Dayle of Temple Texas, one niece, Caroline Davidson of A

July 2009, Issue 4 In This Issue... Introduction Proving the Value of Branding The Brand Called You AAF National Conference 2009 Member News Introduction The value of branding should never be ...

Becca Castillo has joined VT2 Studios as Business Development Manager. Becca will oversee all new business efforts at the multi-use sound stage and film/video production company. “We’re thrilled to have Becca join us at VT2," said Vic Tamborella, owner and CEO of VT2 Studios. "Becca's reputation for providing Houston business with innovative solutions to creative challenges is widely known and we hope to leverage this expertise to help our clients improve their marketing and technology

June 2009, Issue 3 In This Issue... Introduction 40th Anniversary Clio Reel: 40 Years of the Best! Competition for the Giant of Search A New Dimension in Advertising Member News Introduction  ...