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AAF Houston Monthly Luncheon

Wednesday 20-Oct-10 11:30 AM to 1:00 PM CDT

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Junior League of Houston

1811 Briar Oaks Lane
Houston TX 77027 USA
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Phone: (713) 622-4191

Event Description

Neuromarketing’s Best Practices for Engaging the Subconscious Mind

As much as 95% of our decisions are made by the subconscious mind. As a result, the world's most sophisticated companies are applying the latest advances in neuroscience to create brands, products, package designs, ad campaigns, and store environments designed to appeal directly and powerfully to our brains.

Dr Smith presents the latest brain science that is revolutionizing our understanding of audience and consumer behavior, as well as some of the best practices in neurodesign that are emerging from the new field of neuromarketing.